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How Twitter plans to monetize people who don't use Twitter
For years, Twitter CEO Dick Costolo described the service as a "global town square." But he struck a slightly different chord during Twitter's first analyst day, calling Twitter the "the best way for you to connect with your world."” The difference highlights how Twitter is now presenting itself to Madison Avenue and Wall Street amid concerns about the company's slowing growth rate.
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Garden trends survey now available
The Garden Writers Association Foundation (GWAF) released its 2014 October Gardening Trends Research Report. The report is the latest of a series of national consumer attitude surveys on gardening conducted by the GWAF since 2003. A review of consumer summer gardening activities using edible plants was the primary focus of the research. Copies of GWA Foundation garden trends reports are available to GWA members at no cost.
UPDATED: Services marketing brochure available
Consider this newly updated brochure another item in your marketing toolbox. The brochure spells out all the ways in which members of Garden Writers Association work with trade groups, manufacturers, plant breeders, garden centers, marketers and others.
New tabletop mini-banner
Draw attention to your booth or display and promote your participation in the leading professional organization of garden communicators with our new tabletop mini-banner.
Have a topic to share?
Sharing your expertise with fellow garden communicators is a great way to build your recognition in the profession. The GWA Symposium Program Committee is accepting presentation proposals for the 2015 Annual Symposium Sept. 18-21 in Pasadena, California. Proposals are due by Dec. 1.
Advancing gardening communications
The GWA Foundation annually grants students in horticulture and journalism special scholarships for college, university and community college participation. Scholarship information may be found on the GWA website under the GWA Foundation tab, the application deadline for the 2015 spring term ends Dec. 1. If you know a qualified student who needs financial assistance, let them know about this valuable program TODAY!
Amazon and Hachette resolve dispute
The New York Times
Hachette won an important victory in its battle with Amazon: the ability to set its own prices for e-books, which it sees as critical to its survival. But even as the publisher and retailer announced a negotiated peace after sparring since January, hardly anyone seemed in the mood for celebratory fireworks. The conflict, which played out in increasingly contentious forums as the year progressed, left wounds too deep for that.
Barnes & Noble jumps into print-on-demand
In a move to pick up more self-publishing clients, Barnes & Noble has launched Nook Press Print, a new print-on-demand service for independent authors looking to take their manuscripts into the physical world.
Users can pick from a variety of materials and formats, including hardcover and softcover books, in a number of different sizes. Authors can get their texts published in full color or black and white, and select different paper materials.
Black Friday leads to publishing push
With Black Friday looming ever closer, the dash to claim space on crowded holiday bookshelves intensifies this week as some of the season's most anticipated titles go on sale. What's unclear is whether any blockbusters will emerge that prove as irresistible as the Steve Jobs biography a few seasons ago.
It isn't for a lack of trying.
Howard Finster's 'Paradise': The South's most inspired garden
A human face appeared in white paint on the end of his finger.
It sounds crazy, but the way late folk artist Howard Finster told the story, the mysterious face said, "Paint sacred art; paint sacred art."
The vision came to the retired Baptist preacher in 1976 while he was working on a bicycle in his Pennville, Georgia, repair shop. One of a lifelong string of visions, it was just the sign he needed to devote the rest of his days to spreading God's message through art.
How to make a bestselling book
Are publishers still relevant? Do they have any role to play in the process of bringing a book to market?
There's been a lot of talk about this lately, brought about by the much-publicized dispute between Hachette and Amazon. As a nonfiction literary agent, I wouldn't hesitate to agree that this industry has serious problems, and I think most of my colleagues would agree.
Information doesn't want to be free
The technical implausibility and unintended consequences of digital locks are big problems for digital-lock makers. But we're more interested in what digital locks do to creators and their investors, and there's one important harm we need to discuss before we move on. Digital locks turn paying customers into pirates.
What your personal website says about you
When's the last time you checked in on your personal website and examined it from the perspective of an editor who has landed there after receiving your emailed pitch query? Since your page will define who you are as a writer, whether by design or default, it may be time to put some work into it.
A digital consensus?
What does the industry think of its digital future? Are we more or less confident? How do we read? Who do we buy from? When will sales of digital books overtake sales of print books? Who wins?
The Bookseller's Digital Census is the annual tracker of how the book business is managing the shift to a digital future.
Missed last week's issue? See which articles your colleagues read most.
Forget the book launch
Digital Book World
Effective book marketing today is a different game than it used to be. This post continues my recent series comparing traditional book marketing methods with newer, more effective strategies. This article focuses on the strategic decision forego a big launch at a book's introduction into the market. Traditional book publishing once put a lot of emphasis on the launch. But high-profile launches are most effective when you're communicating to mass audiences via mass media in mass-market bookstores.
How a small British garden became a mature food forest
Many years ago I picked up a book called "The Permaculture Garden," by Graham Bell. I was more than a little hooked by the practical tips and inspiring visions of urban and suburban gardens turned into food forests. Since then, I've visited/read about/watched videos on more than my fair share of permaculture projects. From Mike Feingold's awesome permaculture allotment to a 20-year-old forest garden in the mountains, many have been inspiring examples of ecplogical design.
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