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Garden clubs retool for a new generation
The Dallas Morning News
You don't have to have gray hair to join a garden club, but you probably have a few silver strands if you belong to one. The average age of a garden club member is "about 75, maybe a little older," says Rene Lynch, president of the Federated Garden Clubs of Minnesota. It wasn't always that way.
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GWA NEWS


Jan. 14-15 in Baltimore
GWA
Join fellow GWA members for an hour of social mixology after the close of the Mid Atlantic Nursery Trade Show. The show is the horticultural "Masterpiece of Trade Shows!"” Use the GWA Connect in the newly renovated grand lobby of the Lord Baltimore Hotel to plan strategies for covering the trade show, organize dinner plans, exchange business cards, and discuss what's hot and who's new!
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Great stories about great gardeners
GWA
Stay up to date with PAR activities and media coverage of garden events across the country by following the PR Facebook page. Join the GWA Foundation in celebrating the donation of 20,000,000 pounds of edible produce to feed the hungry over the past 20 years (20-n-20) through Plant a Row for the Hungry.
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SPONSORED CONTENT


Activity report: AOTF working for you
GWA
The GWA Association Outreach Task Force has posted a new activity report that includes a revised Services Marketing Brochure and Tabletop Mini-Banner for members to use to help promote thier services and the organization. In addition, the report highlights GWA promotion, exhibit and outreach events planned at MANTS (January) and Cultivate'15 in July. See what the GWA AOTF is doing to help promote garden communicators in the Green Industry.
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Job opening: Decoded Everything seeking experts
GWA
Decoded Plants is looking for experts to explain gardening topics to the layman. Experts are people with a degree in anything plant-related, or professional experience. Writing experience is not a qualification for this position. Audience is the novice to moderately experienced gardener.
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Thanks to you and Uncle Sam
GWA
The U.S. Government encourages public support of charitable groups by allowing tax deductions for gifts to 501(c)(3) organizations like the GWA Foundation. Keeping gardening in the public eye is one of the many ways we encourage the public to consider starting (or continuing) their gardening activities. Over 46 million mentions of Plant A Row on the Internet have appeared since its start, and there were approximately 67,000 Internet mentions in just the past year, alone. Add another estimated 8,350 newspaper articles. While we do not know the readership of all the blogs, web pages, magazine and newspaper articles mentioning PAR might be, if each reached only 100 people, that would be over 7.5 million people touched by PAR this year. If you are considering a tax-deductible year-end donation to a good cause, please consider supporting the GWA Foundation.
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INDUSTRY NEWS


Why readers, scientifically, are the best people to fall in love with
Elite Daily
Ever finished a book? I mean, truly finished one? Cover to cover. Closed the spine with that slow awakening that comes with reentering consciousness? You take a breath, deep from the bottom of your lungs and sit there. Book in both hands, your head staring down at the cover, back page or wall in front of you.
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US court hears Authors Guild's Google appeal
The Bookseller
Google's effort to scan and digitize millions of library books violates copyright law and deprives authors of licensing fees, royalties and sales, a lawyer for the Authors Guild told an appeals court in New York. The Authors Guild has taken its battle with Google over the digitizing of out-of-print library books to the Second Circuit Court of Appeals in the U.S. after a judge ruled in Google's favor in 2013.
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The trolls among us
Slate
If you are reading this article on the Internet, stop afterward and think about it. Then scroll to the bottom and read the comments. Then recheck your views. Chances are your thinking will have changed, especially if you have read a series of insulting, negative, or mocking remarks—as so often you will. Once upon a time, it seemed as if the Internet would be a place of civilized and open debate; now, unedited forums often deteriorate into insult exchanges.
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B&N reworks Microsoft deal making Nook split likely
Publishers Weekly
A little more than two years after Barnes & Noble reached an agreement with Microsoft that created Nook Media, the two companies have terminated the original deal. The move frees Microsoft from making any further payments to B&N, while ending B&N's obligation regarding international content acquisition and sales. In addition, B&N has agreed to buy back Microsoft's preferred interest in Nook Media.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

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E-books could finally inch past print in 2018 (Tech Crunch)
Barnes & Noble has a plan to make physical books popular this Black Friday (Slate)

Don't be left behind. Click here to see what else you missed.


Taking Letchworth to Chengdu: can garden cities work in China?
The Guardian
More than a century after they originated in Britain as an alternative to crowded, unhealthy city centers, garden cities are enjoying a resurgence of interest, not just in the U.K. but around the world — and nowhere more so than in China. The world's first garden city was developed in Letchworth to overcome the pollution and squalor of Victorian industrial cities.
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Bezos thinks e-books made the book industry healthier
GigaOM
"The book industry is in better shape than it ever has been and it's due to e-books," Amazon CEO Jeff Bezos told an audience in a wide-ranging interview that addressed the company's drone plans, its campus culture and its indifference to pain of short-term shareholders. Speaking at a BusinessInsider event in New York, Bezos downplayed Amazon's recent high-profile spat with publisher Hachette as a run-of-the-mill fight with a supplier.
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GWA News Clippings

Colby Horton, Vice President of Publishing, 469.420.2601
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