For companies not accustomed to advertising or trade show exhibiting, turning a basic marketing message into an ad or a trade show display that can draw attention can be a challenge. It may be tempting to just do it yourself rather than pay for professional writing and...
Humans are social beings and almost every aspect of life that we consider important is founded on relationships. The internet has created an entirely new relationship dynamic, which when nurtured with care and attention, can lead to some of the most effective marketing strategies...
There's no getting away from it, organizing a conference, is complicated. There are lots of moving parts. So many things to consider and often not a lot of time. Writer Kelvin Newman wanted to share five really simple things you could do that will have a huge impact on the...
All trade show companies have some form of an attendee database. Some are elaborate and expensive while others are off-the-shelf software platforms. They will contain attendance history, demographics, and perhaps other information on attendee's companies.
Your trade show exhibit is set up and ready for visitors. Now you need to be sure you haven't defeated the whole purpose of planning the event, which is to capture leads and grow your business. This means testing your promotional skills and enforcing your booth staff's responsibilities.
Industry trade shows are one of the most valuable tools for an entrepreneur or inventor, especially if you're trying to license an idea or create a joint venture. Even though many trade shows have lower attendance numbers due to the impact of the Internet, they still have...
The No. 1 trade show booth at a convention Dom Nicastro attended in Dallas in 2008 featured guys with a Nintendo Wii. Back then, the Wii was the rage, and so was this company. You had to reveal your contacts to get a crack at Wii bowling, if he recalls.
Subscribe to The Exhibitorial
|State / Province:|
|Are you a member of iceem?||Yes No|