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Social Media Changes to Keep in Mind for 2015

Social media is continuously evolving and rapidly changing. For example, 2014 saw Facebook's controversial changes to its algorithm, which reduced the organic reach of business pages. As 2015 approaches, marketers need to be ready with more personalized and, of course,...

source: By Mayur Kisani
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Finding the right intern can be difficult, but with new internship option you...

source: IAEE

Trade Show Operations Director | Confidential | Connecticut Marketing Internship | International Association of Exhibitions and Events | Texas Manager, Business Development | International Dairy Foods Association | Washington, D.C. Conference...


What keeps event planners up at night? In most cases it's the fear of not bringing in enough attendees to their event. Letting people know about your events via traditional marketing channels is however getting more and more difficult. And therefore many event planners are...


Once barricaded by political rifts and inaccessible regions, the world's economic drawbridge has been lowered and the globe homogenized to the extent that you can buy a Camaro in Croatia and speak on a cellphone from a fishing pirogue in Madagascar. Hand in hand with that...

source: Exhibitor

Candy Adams writes: I see a lot of questions from exhibit and event managers on industry forums about trade show giveaways. The most common question is "What are the best giveaway items?" To me, this is the wrong thing to ask. It's a little like asking, "What's the best...

source: Exhibitor

With the explosion of social media platforms, it's logical to think that these communication portals would be a good means of promoting your trade show participation. While embracing the new, however, don't make the mistake of thinking that good old direct mail is ineffective...

source: American Image Displays


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