Creating a trade show marketing strategy and integrating branding throughout the collateral materials can build a new brand image and achieve results for any client. Let's take a look at how Stewart Industries International (SII) approached this effort and the results of...
Finding the right intern can be difficult, but with ExhibitionIndustryJobs.com new internship option you...
General Manager | Smart City Networks | Seattle, Washington Account Manager | J. Spargo & Associates | Fairfax, Virginia Operations/ Logistics Administrative Assistant | NAPE Expo | Fort Worth, Texas Exhibitor Coordinator | NAPE...
During trade shows, exhibits or any public speaking, what a person says isn't always the most important aspect of their message. According to Dr. Albert Mehrabian, the author of Silent Messages, only seven percent of a message is conveyed through words, while 55 percent...
Planners have a new option to gather feedback from attendees at their events. Beyond Verbal has patented technology that analyzes a person's tone of voice to determine his or her emotional state. The technology has been in development for nearly 20 years and has been primarily...
When you attend a trade show or exhibition, engagement is paramount. Your stand should be designed to attract and draw attendees in, to get them engaged with your brand and create a memorable experience that will give them a favorable view of you as a company.
At a recent conference, the presenter asked the audience to provide her with several pieces of information. Everyone gladly shared their zip code, their area code, even their hotel room number (last digit only) ... but, no one (even...
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