IDEAlliance® is announcing the posting of a new PRISM-based XML schema for public comment. The industry comment period for the PAMW Specifications began March 24 and will close on May 15, 2014. Comments will be resolved during the IDEAlliance nextPub™ Technical...
IDEAlliance®, a leading developer of best practices and certification programs in graphic communications, announced it is making its entire library of online training and certification programs available for one annual...
While it seems like both technology and business publications are constantly writing about the latest social media trends, direct mail isn’t a topic that’s known for making headlines. However, just because the press isn’t infatuated with direct mail doesn’t...
There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures”...
The emergence of an industry standard is usually a sign that that particular industry or practice has reached a tipping point of market acceptance and potential profitability. A pre-digital example, SWOP, established a common...
The choice between cloud-based and in-house DAM used to be easy. Between the high cost of cloud storage and bandwidth, and the limited capabilities of SaaS (software as a service) solutions — the argument for in-house DAM was clear.
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