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Design. Create. Lead. The 2015 IGDA Leadership Summit is Today and Tomorrow!
Are you in Seattle, US? There’s still time to register and attend the IGDA Leadership Summit. Whatever your role, and regardless of your experience, the Summit is designed to challenge you with diverse, dynamic speakers in both a lecture and workshop-style learning environment. This year's event brings together a fantastic group of dynamic, diverse speakers to explore different forms of leadership (from aspiring leaders up to industry leaders), areas of application, and provide hands-on guidance for navigating tough issues.

Why should you attend the IGDA Leadership Summit? Individuals can hear from numerous speakers in talks and workshops such as:

For more information and to register, visit
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Event Highlight: Immersed Europe — IGDA members save €100!
Hosted in Murcia, Spain on 3-4 September 2015, Immersed Europe is an international conference designed to give content makers, technology innovators, and professionals the tools and resources they need to build their businesses and excel in their career with technologies like virtual reality, augmented reality, stereoscopic 3D, and more. These tools and resources include development expertise, media exposure, access to the investment community, and public excitement for the vibrant immersive future we are headed towards. The growing list of speakers include top experts from AMD, Crytek, nDreams, The Third Floor, Starbreeze Studios, and more.

Additional speakers, exhibitors, and sponsors are welcome. A limited number of Early Bird full access passes are available for €249. When sold out, IGDA members qualify for a special €100 discount on the full rate of admission. As a further special offer, all paid Immersed Europe registrants qualify for a free year of Immersed Access (estimated $200 value), a new private online community for collaborative sharing and learning in a safe and private environment.

Immersed Europe is made possible by The Immersive Technology Alliance and a wide range of media and organizational partners. Learn more at

IGDA members can save €100 on registration. Click here for information (requires log in).

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IGDA Members Get 20% Off Unite Boston! Find Out How

Get a thorough intake of Unity knowledge at Unity's flagship Unite conference happening in Boston, MA on 21-23 September. Meet up with fellow developers and a crowd of Unity engineers as we share, learn, and party. We've got an arsenal of informative and inspiring sessions to choose from and you won't want to miss our guest keynote speaker Rob Pardo, who was Lead Designer on World of Warcraft, StarCraft: Brood War, and Warcraft III: Reign of Chaos. More info and tickets available here! For 20% off, send a message to and mention this email.

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Xsolla Unity SDK is a free billing and storefront management solution for video games, offering the following tools and features in one hi-tech platform, PayStation:
• Store management
• Billing
• 700+ payment methods
• Customer support
• Fraud protection
• Payment and game analytics

Special deal for IGDA members at Game Connection Europe 2015
As part of your membership of IGDA, we have secured a special deal for your attendance to Game Connection Europe 2015 (28-30th October)!

If you aren’t already aware, Game Connection Europe brings 2700+ senior decision makers from the video games industry together each year for one sole reason – to find new partners and sign deals.

You’ll meet with thousands of publishers and distributors who attend the event to sign deals with developers. Because of this over 80% of Game Connection attendees say they have signed deals at, or thanks to, their presence at Game Connection.

If you are looking for a publishing or distribution partner then this event is perfect, as you’ll be able to arrange your business development meetings in one place (instead of having to spend the time and money to travel to different places to meet them).

The deal
Right now, until 2 September, you can currently save up to €600 per ticket for the event.

On top of this, we have secured with the organisers of Game Connection, an additional benefit for members. If you purchase a business pass, exhibitor table or premium booth, you will also receive for free, a web banner on their meeting application (which everyone uses to arrange their meetings). This normally costs €400.

For you this means that your company will be positioned right in front of publishers and distributors as they arrange their meetings for the event – massively increasing the opportunities for meetings with potential publishing/distribution partners at the event.

For more information on the event, to read case studies of deals signed at/because of Game Connection and to purchase your ticket at the reduced early bird pricing click here.

Once you have registered, simply email letting us know that you have purchased a business pass or above and then the Game Connection team will be in touch to arrange your free banner.

If you have any questions about the event contact one of the Game Connection staff listed below:

Based in America?
Email Rasmus on or call +33 472 444 420

Based in Europe or the UK?
Email Roufina on or call +33 6 84 21 58 54

Based in Asia?
Email Yawen on

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Medio Product Overview

The mobile-first Medio Platform is an end-to-end analytics suite that enables businesses to optimize the lifetime value (LTV) of their users. With over eight years of mobile and analytics experience, Medio has the expertise to solve companies’ mobile pain points while also supporting mobile web and web-based applications.

Upcoming Events

Click here for discount information (requires log in).
To view all upcoming IGDA and IGDA Partner events, click here.

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Call for Entries: 19th Japan Media Arts Festival
The Japan Media Arts Festival is a comprehensive festival of Media Arts (Media Geijutsu) that honors outstanding works from a diverse range of media - from animation and comics to media art and games. The festival gives awards in each of its four divisions: Art, Entertainment, Animation, and Manga. Since its inception in 1997, the festival has recognized significant works of high artistry and creativity, and in addition to a yearly Exhibition of Award-winning Works has held other events, such as symposiums, screenings, and showcases.

Entries are sought from professional, amateur, independent and commercial creators across the globe. Works completed or released between 3September 2014 and 9 September 2015 are eligible for entry in the four divisions - Art, Entertainment, Animation and Manga.

Deadline to enter: 9 September 2015, 18:00 Japan Standard Time. Learn more at

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Missed an issue of IGDA Insider? Click here to visit the Insider archive page.

ELIAS Adaptive Music Demo Game!

Curious about adaptive music and how it can change your gaming experience?
Hear the ELIAS Adaptive Music Engine in action with our new demo game!
Playphone's Gaming Network
PlayPhone® is a global leader in mobile social gaming. PlayPhone’s mobile gaming platform enables players to login with their existing Facebook and Twitter accounts to connect and play social games with friends, discover popular new games, and share mobile gaming experiences. MORE

Call for Speakers: SIEGE2015, Atlanta, US
The ninth annual Southern Interactive Entertainment and Game Expo (SIEGE) takes place 9-11 October in Atlanta, US. SIEGE is the largest professional game development conference in the South, with tracks on game design, programming, art, audio, business, and serious games.

Call for speakers for the event is currently open. Apply or learn more at or email The SIEGE programming committee contacts chosen speakers by 15 September.

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Event Highlight: Apps World — IGDA members save 20% on registration!
The Apps World Flagship event this year returns to the ExCeL Centre, London, England for a 7th year. Apps World, taking place 18-19 November, has grown to be one of the leading global multi-platform events in the mobile industry, and this year's event is set to be the biggest yet. With over 12,000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected over the two days. The Apps World Series continues to be the focal point for the great minds in Apps to meet. The Conference tracks this year focus on multi-platform delivery and includes: Mobile Strategy & Marketing, Mobile Payments & Retail, Smart Home, HTML5 & Mobile Web, Droid World, Developer World, Enterprise & DevOps, Gaming World, Start-Up Launch Pad, Coding Clinic, & the Disrupt Arena. With Keynotes from the likes of Martha Lane Fox of Last Minute, hands on Coding Clinics run by Uber, Hackathon powered by AngelHack, and much more. This year's Apps World Conference is the place for developers to get hands on experience, information, and to grow their network. Apps World is a must not miss!

IGDA members can save 20% on registration. Click here for information (requires log in).

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Women are prizes in video games — and that should bother you
The Huffington Post
Swelling breasts, revealing costumes, wet turtle smooches: These are the rewards you may be used to seeing in your favorite video games. A new entry in Anita Sarkeesian's "Feminist Frequency" series released Aug. 31 explores the many ways women in video games have been treated like a gold star stuck onto a filled-out worksheet.
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Buried Atari video games sell for $100,000
The Telegraph
A cache of Atari game cartridges, including copies of one of the worst video games ever made, have sold for more than $100,000 after being discovered in a landfill site in the desert. The discovery of the games 200 miles south of Albuquerque, New Mexico, last year confirmed an urban legend that Atari had dumped hundreds of games more than 30 years ago due to poor sales.
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YouTube targets Twitch, launches new video game streaming service
YouTube is gearing up to take on the world's largest video game streaming site, Twitch, in a bid for total domination of online video content. YouTube Gaming is the latest offering from Google, a move born from their failure to acquire Twitch last year. But that loss of a potential acquisition could spell something big for the Alphabet company.
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New AbleGamers program aims to support game dev students with disabilities
The AbleGamers Charity has launched a fellowship program meant to support prospective game design students with disabilities through financial aid, internship opportunities and mentorship. The venture aims to bring more disabled game designers into the industry at a time when many developers are still learning lessons about how to design games that are accessible and enjoyable for everyone.
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How some of the game industry's best teams make box art
A customer will face over 100 different games when walking into a GameStop. There are more than 3,700 games currently on Steam and more than 6,200 on the PlayStation Network. And behind each of these is a team wanting its game to stand out. Often, that means spending tens, if not hundreds, of hours perfecting the first thing many players see: the game's box art.
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Tuberculosis video game battles world's oldest disease
University of Abertay Dundee via
A new video game from Abertay University students and University of St. Andrews scientists is taking on humanity's oldest disease, tuberculosis. Project Sanitarium lets players battle tuberculosis, treating individual patients across the globe with limited resources.
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Creative Europe hands out millions in funding to 31 studios in Europe
Thirty-one different game development studios in Europe have received a portion of a $3.8 million fund from Creative Europe. The goal of Creative Europe's fund is to help companies that are in the early stages of a development project. The size and location of the studio doesn't seem to matter, beyond being located in Europe, of course.
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There is a video game where you just take care of succulents
In Viridi, a new video game, there are no attackers and no countdown clock. Instead, in a game that seems diametrically opposed to the anxiety inherent in most video games, the point is to tend to pretty desert plants. Viridi’s premise is simple: Help your succulents thrive. You pick from a handful of starter plants, choose a pot, and click around to water your seedlings, taking care to make sure each plant is properly sated.
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Call of Duty video game teams with Alabama group to help vets
The philanthropic heart behind one of the world's most popular video games has found one of the best ways to put action to its money is to hook up with an Alabama-based veterans organization. The Call of Duty Endowment — the veterans-aid foundation behind the video game that features war-like scenes produced by Activision Blizzard — has bestowed the seal of distinction on Still Serving Veterans, a non-profit organization based in Huntsville that also has locations in Birmingham and Phenix City.
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