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Home   Membership   Conference/Expo   Publications Jan. 18, 2012
 


Culture & Commerce News Brief
 
 


2012 MSA Conference: Creating the ultimate visitor experience plan
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Plan to come a day early to the MSA Conference! Not only will you get some extra time to be a cultural traveler and visit the many museums (and museum stores!) in New Orleans, but you will also get the chance to attend Brian McAlonie's half-day, pre-Conference workshop. Brian will explore in-depth how to develop a fuller understanding of visitors, their motivations, needs and expectations, and discuss how to leverage this knowledge to increase museum store revenue and improve customer service and satisfaction. The cost is only $49 per person, but space is limited. Get more details, view the full schedule and take advantage of the low early bird rates by registering today! More



Last chance to vote! Online ballot closes in less than 2 days!
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MSA Museum Members and Individual Museum Members — don't forget to vote in the 2012 MSA Board of Directors Election! Vote online by logging in with your last name and Individual MSA Member ID# and following the step-by-step instructions — it's quick and easy. Votes must be received by Friday, Jan. 20, 2012, at 12 p.m. MT. Access the e-ballot to read the candidate bios and vote today. Make your voice heard! More

The Cultural Traveler 2012: Marketing the USA's treasures to cultural and heritage travelers
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MSA, Shop America Alliance and U.S. Cultural & Heritage Tourism Marketing Council announce the publication of The Cultural Traveler 2012 guide! The Cultural Traveler is the trusted guide to some of the best cultural and heritage destinations — and the insider's guide to the fine art of shopping museum stores, renowned for their creative and authentic collections, educational gifts and tasteful treasures. View the digital version. More

1 new position posted to MSA's Job Source
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One new position has been posted to Job Source, MSA's online resource for the most up-to-date job listings in the cultural commerce industry. More

Welcome new MSA members and affiliates!
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MSA would like to welcome several new museums and vendors to the Association. For the most up-to-date listings, MSA members can log in with their User ID and password to access detailed information and search the online directory at the MSA website. View the PDF.





National Retail Federation says holiday sales up 4.1 percent, but discounting clouds results
Star Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A major retail trade organization is announcing that holiday sales rose 4.1 percent, better than its forecast for a 3.8 percent gain. But the season was clouded by heavy discounting needed to get shoppers to spend, particularly in the final weeks before Christmas. More

E-commerce powers holiday retail growth
Internet Retailer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Retailers of all stripes should be pleased with consumers' spending during the November-December holiday sales season. Overall retail sales increased 4.1 percent from last year to $471.50 billion. The growth is slightly more than the 3.8 percent increase projected ahead of the 2011 holiday season. More



Preparing for Store 3.0
National Retail Federation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Store 3.0 is already here. Retailers who are leveraging all channels and technologies are in a prime position to grab those essential sales from the highly-connected and savvy consumer. More



Online shoppers are rooting for the little guy
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Harold Pollack used to spend $1,000 a year on Amazon, but this fall started buying from small online retailers instead. The prices are higher, but Dr. Pollack says he now has a clear conscience. More

How to use Pinterest for your e-commerce business
Practical eCommerce    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Learning the ins and outs of popular social sharing site Pinterest takes only minutes, but can have a positive effect on e-commerce marketing. Pinterest may be the hottest property in social media sharing, with a growth rate that rivals Facebook, Twitter and Google+. It also has the potential to be an excellent opportunity for marketers. More

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Curious consumers begin scanning QR codes
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Half of smartphone users have now scanned a QR code at least once, but findings suggest marketers have still not proven their value to consumers. The top reason to scan was to find out what would happen. More

Luxury sales boom in China, where giving gifts is an art
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Luxury sales in the West are recovering smartly from the global recession. But they're still growing at a fraction of the rate of China's sales. China is now the second-largest market in the world for luxury goods, behind Japan, and it could become the largest as early as the end of this year. More

Daily deals: A good investment for merchants?
Practical eCommerce    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Daily deal sites generated a lot of news and excitement in 2011 — mostly from the consumer perspective. Here are some of the key factors in deciding whether participating in daily deals is a good idea for merchants. More



Cut the S.P.A.M. (sneaky, puzzling and misleading) messages
Snap!Retail    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Approximately 70 percent of emails are considered SPAM. Could you be sending SPAM without even knowing? Here are the laws surrounding SPAM as well as some tips on how to keep your emails in your customer's inbox. More

How companies can create a service culture
Minneapolis Star Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
No business can stay in business without customers. How customers are treated determines how long the doors stay open. Poor-quality service has probably doomed as many businesses as poor-quality products. More



10 creative ways to use QR codes for marketing
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
QR codes have been around since the early '90s, but only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes in significant numbers. What can marketers do to take customers out of their comfort zones and try something new? The ability to access information won't drive customers to a product's site unless there's a reason for them to do so. Here are some of the most creative, fun and interesting examples of QR code marketing that show QR codes have the potential to enrich the product experience and offer the customer real value. More

Regardless of the market, the economy or the fear: Take care of the basics
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Beware of the market-talk that leads to aggressive, business breaking fear. It's the kind of thing that can slip up on you. And before you know it, you've slid into a series of fear-based decisions. More



Internet sales tax coming to Minnesota?
KMSP-TV    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A jobs plan released Wednesday by Gov. Mark Dayton includes an "internet sales tax fairness" proposal, meaning online retailers like Amazon would be required to start collecting sales tax on purchases from Minnesota. More

NRF: US retail sales growth will slow to 3.4 this year
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. retail industry sales growth will shrink to 3.4 percent this year, hampered by the lingering housing slump, a trade group forecast. Sales will total $2.53 trillion in 2012 after inflation helped boost growth to a greater-than-projected 4.7 percent last year. More



MoMA visitors fall, Met Museum's rise, led by blockbusters
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Attendance at the Museum of Modern Art dropped 11 percent last season to 2.8 million, as the previous year's marathon motionlessness of Marina Abramovic and designs from movie director Tim Burton proved to be hard acts to follow. At the Metropolitan Museum of Art, admissions rose to a record 5.6 million last season, buoyed by the wild outfits and accessories of the late fashion designer Alexander McQueen. More



The articles that appear in the MSA Culture & Commerce News Brief are chosen from a variety of sources to reflect important news relevant to the cultural commerce industry. An article's inclusion in the Culture & Commerce News Brief does not imply that MSA endorses, supports or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.

 









 
MSA Culture & Commerce News Brief
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