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Home   Membership   Conference/Expo   Publications Jan. 25, 2012

Culture & Commerce News Brief

2012 MSA Conference: Tap into your POS potential
MSA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Presented by a panel of your fellow cultural commerce colleagues, you won't want to miss this opportunity to learn how to effectively use your point-of-sale system to manage all your financial needs. This session will include discussions about marketing plans based on buyer history, effective implementation and sustainability of an open-to-buy program, staffing structures based on sales history, capture rates, and budgeting from the past, present and the future, just to name a few. Get more information about the New Orleans event, view the full schedule and see who's exhibiting. And don't forget — the early bird deadline is fast approaching — register now! More

Special renewal offer for MSA members: Discounted ABA membership
MSA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From now until the end of June 2012, MSA members in good standing may join the American Booksellers Association as regular bookstore members, with all benefits, for only $100. And you don't have to have an extensive book section to enjoy the benefits of joining ABA! As a regular member you'll gain access to ABA educational programming, IndieCommerce and Google eBooks, IndieBound DIY files and in-store POS, the Book Buyer's Handbook, business management products and services, and more. MSA members that are currently members of ABA in good standing will receive a $50 credit against their 2012 ABA dues. Get more info and don't forget to renew your MSA membership to qualify for this special offer! More

2012 MSA board election results
MSA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
MSA is pleased to announce the election results for its 2012 Board of Directors. Barbara Lenhardt of the Crystal Bridges Museum of American Art in Bentonville, Ark., will take over the office of Second Vice President, and Janice Wrhel of the Georgia O'Keeffe Museum in Santa Fe, N.M., will be the new Secretary. Barbara and Janice will take office at the 2012 MSA Retail Conference & Expo in New Orleans this April. Congratulations!

Take MSA's Holiday Results Poll

Now that you've had time to recover from the holiday shopping season hangover (we hope!) did it go? Are you toasting your success or still a bit fuzzy from the craziness?

Take this MSA poll and then see how your colleagues fared and compare notes!

MSA webinar: Learn how much to mark up or mark down for the best margins!
MSA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You may remember retail industry expert Paul Erickson from MSA's popular 2011 Retail Prescriptions for Profit video series. Now is your chance to spend an hour with Paul as he shares his tips on pricing strategies to maximize markups and minimize markdowns in the Jan. 31 webinar, "The Truth About Markups and Markdowns." Don't wait to sign up — spots are filling fast and you have less than a week to register! More

Consumers shopped earlier in the holiday season
Internet Retailer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An analysis of holiday site traffic and consumer survey data from Compete Inc. reveals that consumers increasingly shopped online this season and did so earlier than in years past. Fifty-four percent of consumers had a quarter of their shopping done before Thanksgiving weekend. More

What retailers will do differently for holiday 2012    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite largely positive indicators for the just-concluded holiday season, retailers aren't sitting on any laurels, and many have mapped out a busy year of investments and improvements to make the best of 2012. What did retailers learn that they will do differently for the holiday 2012 season — and what are they investing in this year to improve those capabilities? More

Trends for your retail radar    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At the National Retail Federation's 101st Annual Convention & Expo in New York, a session called "What Not to Miss: Trends to Capitalize On for 2012" took a look at emerging tactics that merchants may have missed out on. More

Tablet owners spend more money online than smartphone owners
ZD Net    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tablet visitors spent more per purchase than their counterparts on smartphones, PCs or laptops when visiting retail websites in 2011, according to a new report from Adobe. More

Steal these 42 creative Pinterest ideas for nonprofits
Frogloop    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We're about to see Pinterest use among nonprofit organizations explode. Pinterest has a lot of potential, especially for organizations whose stories lend themselves to visual storytelling. Pinterest is a new(ish) and growing image-based social network and the newest darling of social media marketers. More

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Obama eases visa rules to boost US tourism
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
President Obama declared that "America is open for business" and laid out steps to make it easier for some foreign vistors to travel here. He ordered the Commerce and Interior departments to develop a national tourism strategy that highlights national parks, and cultural and historic sites. And he's adding business executives to a tourism advisory board. More

Get inside their heads: 12 factors that impact whether customers click 'buy'    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Read these great tips from Amy Africa that she presented at the NRF's Retail's BIG Show in her session, "Neuromarketing and the Influence on Buying Behavior." Amy delved into what makes us tick — as human beings and as shoppers — which in turn are keys for retailers to entice customers to buy. And don't forget, MSA has got her booked for the 2012 Conference in New Orleans! Come hear her valuable insight in April by registering at the MSA website. More

7 creative ways your brand can use Pinterest
Search Engine Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Finding new and exciting ways to engage with your customers online can help to revitalize a stale social media marketing campaign. Pinterest, a new image sharing social site, has built quite an online buzz and some brands are using the platform to engage with customers. More

Thou shalt covet what thy neighbor covets
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes to the things we buy, what other people think matters. A lot. Here's how the desires of strangers — inflamed by branders and marketers — mysteriously become our desires, too. More

Sales tax won't hurt Amazon
Barrons    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Forcing customers to pay state sales taxes — an inevitability to many analysts — might not be as damaging to the retailer as feared. Since Amazon's inception, many shoppers have enjoyed the fact that the Internet retailer didn't collect sales taxes in most states for online purchases. That's been viewed as a substantial competitive advantage over brick-and-mortar retailers. More

The new economy and small business
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Technology is a key tool of this economy and effective communication is the asset (or liability depending on how you apply it within your business). Things have changed. They will continue to change. That's business these days. But the ability to be relevant in a changing economy can work for the savvy business owner. More

Driving the recovery
NRF Stores    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Lost among the headlines that have typically framed discussions of the now years-long "recovery" — the continuing high rates of unemployment and under-employment, a stagnant housing market and ongoing public sector austerity measures — is a bona fide economic success story: The retail industry has delivered 17 consecutive months of sales increases. To be sure, there were some months where the lift was barely perceptible, but against the current economic backdrop, sustained growth — however modest — stands out. More

Stylist Korto Momolu designs for Crystal Bridges Museum
Daily Observer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You won't see them on the runway at Fashion Week, but the guest services and security staff at Crystal Bridges Museum of American Art in Bentonville, Ark., are sporting some exclusive designer fashions. Elements of the uniforms for both men and women at the museum were designed by Arkansas-based fashion designer and Project Runway "All Star" Korto Momolu. The scarves in Crystal Bridges' signature colors are reserved for staff members, but a variation of Momolu's print is also available for purchase in the Museum Store. More

Congress's gift shops losing money
The Hill    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Both of the gift shops at the Capitol Visitor Center (CVC) are losing money, despite the 2 million people who visit the U.S. Capitol every year. The Architect of the Capitol's office (AoC), which oversees the shops, won't say how much they lose. An annual report from the office showed the shops had $3 million in revenue in fiscal 2010, but the report offers little information on its costs, making it impossible to figure out how much the shops are losing. More

The articles that appear in the MSA Culture & Commerce News Brief are chosen from a variety of sources to reflect important news relevant to the cultural commerce industry. An article's inclusion in the Culture & Commerce News Brief does not imply that MSA endorses, supports or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.


MSA Culture & Commerce News Brief
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