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NADRA HIGHLIGHTS

NADRA Atlanta Chapter meeting Feb. 26, 5:30 pm
NADRA
Our next NADRA Atlanta meeting is at The Ivy Buckhead on Wednesday, Feb. 26 at 5:30 p.m. The Ivy is located on Roswell Road near Powers Ferry and close to Johnny's Hideaway. Member price is $10 per person and nonmembers are $15 (cash and checks only please.) Snacks provided and cash bar. Thank you Wahoo Decks for sponsoring our meeting! Bring a friend with you or forward this invite to your contact list! RSVP by Tuesday, Feb. 25, please!
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LATEST NEWS


Green redwood: Understanding the true environmental impact
Wood Working Network
As more and more Americans are becoming aware of the environmental footprint they have on society, they oftentimes make smarter, more informed decisions when purchasing products. A recent survey was commissioned, which asked homeowners about their choices for green decking material. Seventy-five percent of those surveyed said that it's important for their home's deck to be eco-friendly. Ninety percent believed a deck should be recycled and reused, not dumped in a landfill.
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The 16 best lines in marketing
By Jeffrey Dobkin
As a marketer, your toughest job is getting the attention of your audience. It's difficult to stand out in a crowd, yet sometimes all it takes is a good line to garner a little notice. Like old friends, these 16 best lines in direct marketing are great to have at the ready. For starters, "gift certificate enclosed" is my favorite envelope teaser copy line for getting any direct mail package opened. Here's why.
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Housing market looking bright
Plastics News
Don Loepp writes: Before this year's International Builders Show in Las Vegas, I took a dive into our story archives to take a look at our coverage of the past few shows. I spotted one headline from 2008 that was, unfortunately, right on the mark: "It's a lousy year for construction." Fortunately, those days are over.
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PRODUCT SHOWCASE
  Regal Ideas
Is the largest manufacturer of "1-2-3 Step Easy to Install" component Aluminum Railing, Fencing, Deck components
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AZEK Building Products and TimberTech unveil new products for outdoor living at International Builders Show with more than 75,000 builders in attendance
PRWeb
AZEK Building Products and TimberTech unveiled more than a dozen new products at International Builders Show in Las Vegas, with an estimated attendance of 75,000 building professionals. The two brands unveiled new decking, railing components, deck lighting and recycled pavers.
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Houzz names Decksouth best of award
PRLog via The International News Magazine
Decksouth, Inc. of Alpharetta, Ga., has been awarded "Best Of Houzz" by Houzz, the leading platform for home remodeling and design. The high quality custom deck, porch and patio builder was chosen by the more than 16 million monthly users that comprise the Houzz community. The Best Of Houzz award is given in two categories: customer satisfaction and design.
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How are your vendors doing? Tell us in the NADRA Deck and Railing Product & Service Guide.


Barrette Outdoor Living announces acquisition of Alumi-Guard
AZoBuild
Barrette Outdoor Living, Inc. announces the acquisition of Alumi-Guard, Inc., located in Brooksville, Fla. This acquisition will allow Barrette to expand their manufacturing and logistics presence within a strategic manufacturing and marketing location. In turn, Alumi-Guard will benefit from Barrette's manufacturing and capital infrastructure and incomparable resources in order to pursue their rapid growth plans.
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FEATURED ARTICLE
MOST POPULAR ARTICLE
TRENDING ARTICLE
The 16 best lines in marketing
By Jeffrey Dobkin
As a marketer, your toughest job is getting the attention of your audience. It's difficult to stand out in a crowd, yet sometimes all it takes is a good line to garner a little notice.

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Decking offers the look of wood without the work
Consumer Reports News
Composite decking materials offer the look of wood without the need to stain. And as the material evolves, it continues to take on new colors and textures, as evidenced by several new products launched by Trex and Fiberon at the International Builders' Show in Las Vegas.

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NADRA NJ Deck Awards, winners announced — Photo's showcased
NADRA
Hello All, I want to thank everyone who attended the awards dinner and helped to make it a total success. It was great seeing all of our members and reps having a great time.

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LEADERSHIP


5 steps to B2B social media marketing success
Fast Company
There are plenty of well-documented social media stories in the business to consumer world, such as JCPenney's recent Super Bowl "Mitten" tweets. However, the business to business world has been a bit slower to buy into social media marketing, but that's changing quickly in 2014. From General Electric to Maersk, there are a growing number of B2B companies starting to take social seriously in an effort to build brand awareness, to generate leads, and to recruit employees.
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Not yet a member? Learn more about the benefits.

Already a member? Make the most of your membership today. Call or email NADRA HQ to set up a 1-hour live webinar to discuss benefits and marketing opportunities. Call us direct at: 215.679.4884 or email us at Info@NADRA.org.



5 business principles to learn from Olympians
Entrepreneur
The 2014 Sochi Olympics are underway and already there are a host of triumphs and failures from the winter games. The Olympics inspire the masses, but competitors have more that just inspiring back-stories and physical feats to offer us — they have important business parallels to impart.
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CALENDAR


Important dates to remember
NADRA
  • Feb. 26 — NADRA Atlanta meeting at The Ivy Buckhead at 5:30 p.m., sponsored by Wahoo Decks. Learn more and RSVP here.
For more details on NADRA Events, email your questions to info@NADRA.org.


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How to hire winners, not whiners (By Mel Kleiman)
New Fiberon Good Life decking offers unbeatable performance for homeowners weighing wood and composite options (BusinessWire)

Don't be left behind. Click here to see what else you missed.


 

NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635   
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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