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NADRA sees spike in consumer inquiries: Take advantage of the member lead generation form
Whether you are an industry service provider, sales representative, outdoor living contractor, inspector, architect, manufacturer, lumberyard, distributor or supplier, there is a membership category for you and your team within the NADRA roster. NADRA is growing and we need more members like you to join committees and represent your segment of the value chain. Our 2015 Deck Safety Initiative had a huge impact this year. Between press releases, interviews, social media, web, blog and more, our potential audience surpassed 17.5 MILLION during this year’s Deck Safety Campaign in May! With these numbers, we have seen a spike in consumer leads sent to current members via the member profile page on the NADRA website. NADRA has a list of valuable benefits that will make an impact on the way you do business - get started with the member profile page. This page includes a CGI form (lead generation form). This is a free benefit to all current members. If you have any questions at all about setting up or updating this page, give us a ring - that’s what we are here for! Our direct line is: 215.679.4884 or Email us: Info@NADRA.org. ready to join? Click here If you want to learn about the additional benefits of membership, or if you are on the fence to join, reach out to us. We are here to help you.
Please join NADRA today. We couldn’t do it without you.
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Builder confidence hits yearly high in June
Builder confidence in the market for newly built, single-family homes in June rose five points to a level of 59 on the National Association of Home Builders/Wells Fargo Housing Market Index released. This is the highest reading since September 2014.
MoistureShield composite decking featured in Walmart NW Arkansas Championship presented by P&G
For the ninth consecutive year, MoistureShield composite decking will be featured on the grounds of the Pinnacle Country Club in Rogers, Arkansas, during the Walmart NW Arkansas Championship presented by P&G.
Fairway Building Products agrees to buy New Jersey railing firm
Fairway Building Products said it has agreed to acquire a New Jersey firm for an undisclosed price.
Mount Joy-based Fairway, which makes hand railing and related products, is buying Carfaro Inc., a maker of aluminum railing, fencing, gates and building products.
Woman, kids injured in deck collapse
A woman and children were hurt when a deck collapsed in the Pittsburgh’s Sheraden section.
According to police, the deck pulled away from the home.
Show us your view in 2015!
Are you planning to install or replace a deck or balcony railing this year?
If so, send Feeney Inc. photos that show us the view from where you'll be installing your new railing and you could win up to $5,000 off your order of DesignRail by Feeney aluminum railing.
Don't ask contractors to not pull permits
A disturbing trend seems to be developing in remodeling and home repairs. Many contractors and subcontractors are raising concerns in regard to homeowners who do not want permits issued and lead testing done on their jobs.
Walking on sunshine
Tessa Moul and her partner Chris, both financial services professionals, wanted an updated design for their loft’s penthouse rooftop patio.
“The rooftop patio was outdated with old decking, two arbours, and lots of trees and plants that required a significant amount of upkeep and maintenance,” Moul said.
Saftey a must at summer cookouts
Uniontown Herald Standard
The summer grilling season is heating up with backyard cookouts and roasting hot dogs and marshmallows around the fire pit.
No matter what the occasion, local fire department officials are urging the importance of following safety precautions when using outdoor cooking equipment.
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Create colorful outdoor space
The Daily News Journal
Time to nestle into your patio, porch or deck and make it home for a while — a place to enjoy cool drinks, watch fireworks and host gatherings.
"Generally, the outdoor spaces of a home are an extension of the home's exterior personality and the interior rooms," says local design expert Lori Sain Smith. "When designing an outdoor space, we always begin with function."
The art of making customers happy on social media
If you sell something online or if you run a business with an online presence — even if you’re just having a good time growing your personal brand — you’ll have the honor and the privilege of chatting directly with customers. Twenty-four hours a day. Seven days a week.
Personalized marketing and technology: 4 ways to make it work for your business
Where do most mailed advertisements end up? Yep, the recycle bin. The biggest reason for this is that many of the ads don’t apply to a lot of people. You have a business that makes step in showers for senior citizens, and you’re sending your ads to millennials?
7 tips for developing good, relevant, and actually interesting content
Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult.
Throughout their careers, marketers will experience a variety of clients — B2B, B2C, and special interest clients from an array of industries.
Missed last week's issue? See which articles your colleagues read most.
NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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