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Learn more about the Legacy Collection, with its earthy hardwood looks and rich undulating grains.
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NADRA announces 10th anniversary golf tournament
NADRA
To kick off NADRA's 10th Anniversary Celebration at the DeckExpo in Baltimore this year, you’re invited to join us at Mountain Branch Golf Course for a FUN FILLED afternoon on Tuesday, Oct. 21, 2014 which includes, Transportation from NADRA’s Hotel headquarters (Days Inn), Round of Golf with cart, lunch, beverages, dinner and a chance to win at three closest to the pin, two longest drives and one hole in one. Sign up early to be sure to secure a spot. You can make your own foursome or tell us who you would like to golf with and we will do our best to pair you with that person. Scramble format. Sponsorships available. Click here to learn more. Don’t miss the opportunity of a lifetime. IT'S GOING TO BE A BLAST and what a better way to start one heck of a celebration! We hope you will join us!
Golf tournament sponsorships available: Download complete form here
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NADRA's 10 Year Anniversary Fundraiser — Sponsorship Opportunities Announced
NADRA
Dinner Awards & Golf Outing Sponsorship Form is now available. We hope you will take a moment to review the opportunities available to NADRA members and help support our 10 Year Anniversary Fundraiser! Contact NADRA HQ at 215.679.4884 to get your sponsorships set up or send an email to info@NADRAorg and we will help you get your registrations completed.
NADRA NJ update from the president, Lainie Sleppin
NADRA
From the president: Our last meeting was excellent. We had over 30 attendees. In fact we had 33 people attend.
What pleased me the most was the blend of builders vs. distributor’s vs. manufactures vs. retailers. It was an awesome mix of all levels of the channel.
Our sponsor FastenMaster did an absolute wonderful presentation. In place of just talking about fasteners they explained ways to utilize social media through their company. Certainly an opportunity for builders & retailers to create value for themselves. They offered our members a few nice opportunities to not only self-promote but to earn some free product. Again it was wonderful information for all levels present at the meeting. Read more here.
NADRA's 2014 National Deck Competition is OPEN!
NADRA
The competition is live and open for entries. Check out the categories, descriptions and more. Be sure to click on the cheat sheet to review and start thinking about which projects you are going to enter. Competition closes on Oct. 5 at 11:55 p.m. EST.
NADRA Atlanta Chapter Meeting Aug.19
NADRA
Our next meeting is fast-approaching. Registration will be open soon. Save the date!
Date: Aug. 19
Time: 5:30 p.m.
Location: The Ivy Buckhead, 3717 Roswell Road, Atlanta, GA 30342
Cost for member: $10
Cost for non-member: $15
Sponsor: Mark Barbour, Weyerhaeuser
Speaker: Jan Stittleburg, Photographing your projects
Snack/dinner provided, cash/checks only, cash bar. Be sure to bring a friend!
WOLF Home Products introduces WOLF PRO Extended Warranty
WOLF via NADRA Blog
WOLF Home Products introduced its WOLF PRO Extended Warranty, which offers industry-leading protection for homeowners. Customers who select a WOLF PRO to install their WOLF decking or railing project benefit from an expanded warranty that covers the cost of all parts and labor if the products fail within five years of the installation. Read full article here.
PRODUCT SHOWCASE
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VISIT OUR BOOTH
at the DeckExpo
October 22-24, 2014
Booth: #3213
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Remodeling industry gains momentum, trending upward
Michael J. Berens
 After a disappointing first quarter, the remodeling industry bounced back in the second quarter of 2014, with notable month-over-month gains. Current projections indicate that trend will continue into the second half of the year, with the industry as a whole experiencing a substantial year-over-year increase. Improved weather conditions, employment figures and home sales helped boost remodeling activity in the second quarter. All the major indexes reported increased activity.
Study finds more lumber being produced in Montana
The Associated Press via KECI-TV
A new study has found that annual lumber production in Montana for the first half of 2014 has increased 4 percent from last year and nearly 40 percent since 2009. The University of Montana's Bureau of Business and Economic Research in a report released also says worker wages have increased 20 percent compared to last year.
PRODUCT SHOWCASE
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Contact: David Ondich at 973-713-2770
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Summertime selling points: Porches, decks and patios
The Alternative Press
When the weather is nice, as it has been for most of the summer, the ability to entertain outside becomes one of your home's most appealing assets. After all, who wouldn’t like to sit outside on a breezy evening while sipping lemonade or perhaps a refreshing summertime cocktail?
Trex Company announces quarterly earnings results, beats expectations
WKRB-TV
Trex Company issued its quarterly earnings data. The company reported $0.46 earnings per share for the quarter, beating the consensus estimate of $0.44 by $0.02, Analyst Ratings News reports. The company had revenue of $121.30 million for the quarter, compared to the consensus estimate of $123.73 million.
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FEATURED COMPANIES
What makes Mantis Clips™ so different!
• Performance: Best hold down performance in the market!
• Durability: 30-year warranty against loose deck boards.
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• Cost: Up to 20% less than the competition. MORE
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Deck support: It's what's beneath the surface that counts
BPT via Seaside Courier
The substructure of your deck is the heart of its durability and the foundation for its aesthetics. Until recently, wood was the go-to material for builders and contractors but many professionals are now switching to steel for its superior structural integrity and design flexibility.
Trade show marketing effort soars into rebranding campaign
By Karin Roberts
Creating a trade show marketing strategy and integrating branding throughout the collateral materials can build a new brand image and achieve results for any client. Let's take a look at how Stewart Industries International (SII) approached this effort and the results of that change. SII, a reseller of used and consigned aircraft, had recently added a new business service and was planning to participate in a trade show event to showcase this new service. The problem was that the company's marketing materials had not been touched since their creation 20 years ago.
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Not yet a member? Learn more about the benefits.
Already a member? Make the most of your membership today. Call or email NADRA HQ to set up a 1-hour live webinar to discuss benefits and marketing opportunities. Call us direct at: 215.679.4884 or email us at Info@NADRA.org.
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What is the best database for a small business?
Forbes
"Which technology should I use for my database?” is a great second question, says my buddy Jerry Gitchel, founder of Make Technology Work, which provides technology coaching for entrepreneurs and professionals.
Every small business, my own included, struggles with its database.
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How to avoid a bodaciously bad graphics gaffe
By Brie Ragland
Marketing and communications is a tricky business. With duties ranging from writing press releases and speech scripts to creating marketing collateral and handling event promotions, succeeding in a marketing communications role can be as stressful as being the face of the company. If you're not careful, you might just accidentally let something questionable slip past your usually-mistake-catching eye. Take for instance this recent jaw-dropping Teenage Mutant Ninja Turtles movie poster incident (a real cowabunga no-no).
What's the deal? Content marketing for small businesses
Business 2 Community
Any small business entrepreneur is at least subtly aware of content marketing, or when a company uses a combination of social media, websites, blogs, and other online assets to convert online visitors into customers, take control of online brand building, and share news with followers and fans.
But how important is content marketing for small businesses, really?
Important dates to remember
NADRA
For more details on NADRA Events, email your questions to info@NADRA.org.
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NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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