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NADRA HIGHLIGHTS

NADRA members earn their Master Deck Professional Certification
NADRA
Congratulations are in order to the following NADRA members! Congratulations in passing the NADRA Master Deck Professional Certification Program:
  • Woodland Deck Company — Ohio — Steve Stelkic
  • Advanced Home Improvement, LLC dba "The Deck Shop" Ohio — Andy Leropoli
  • Outback Deck, Inc./Renovation Associates, Inc — Georgia — Bryan Miller
  • Breyer Construction & Landscape, LLC — Pennsylvania — Matthew Breyer
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LATEST NEWS


US outdoor furniture and grills market
PR Newswire
The U.S. outdoor furniture and grill industry is expected to grow 4 percent per year through 2017, rebounding from the declines of the recession-impacted 2007-2012 period. Rising interest in decorating outdoor spaces as if they were indoor rooms will spur gains.
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Hardwood production tapers for hunting season
Woodworking Network
International purchases of North American hardwood lumber accelerated in November, as tightening supplies and the strong probability of higher prices in the future had even the most cost-conscious buyers paying more to secure material. Customers with highly specific length, width and color specifications often had difficulty finding stock. Many exporters were not taking on new customers because they could not meet demand from existing customers.
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PRODUCT SHOWCASE
  Regal Ideas
Is the largest manufacturer of "1-2-3 Step Easy to Install" component Aluminum Railing, Fencing, Deck components
and LED lighting systems to the Home Improvement Industry
in North America.
20 Year Warranty and the best Industry support!

Contact: David Ondich at 973-713-2770
or visit our website at www.regalideas.com
 


New home sales rose 25 percent in October
USA Today
New home sales rose 25 percent in October, suggesting that a critical sector of the economy is continuing to gain strength as the end of the year approaches. Builders sold homes at a seasonally-adjusted annual pace of 444,000 in October after a revised estimate of 354,000 for September, the Census Bureau said. That beat economists' projections of 425,000 for October.
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FEATURED ARTICLE
MOST POPULAR ARTICLE
TRENDING ARTICLE
Top 5 social media trends for 2014
By Emma Fitzpatrick
Looking toward 2014 already? See what social media trends are coming over the horizon so you can stay ahead of the competition. Some networks are here to stay and will continue to grow, while others are already stale.

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Fiberon introduces Fiberon Paramount line of PVC wood-alternative decking
4-traders
Fiberon, a leading manufacturer of wood-alternative decking, railing and fencing products, announces its new Fiberon Paramount line of PVC decking.

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8 great products from the 2013 DeckExpo
Remodeling
Editors from Professional Deck Builder magazine toured the floor of the 2013 Deck Expo and found a range of great products and tools to use on your next deck.

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NEWS YOU CAN USE


What does 'perfect for entertaining' really mean in a home listing?
PR Newswire via 4-traders
ZipRealty, Inc., the nation's most prominent online technology-powered residential real estate brokerage firm and real estate marketing solutions provider, has released a new study revealing which property features are most commonly associated with the term "perfect for entertaining." The study of more than 1.7 million home listings on ZipRealty also reveals which metropolitan areas feature the most entertaining-oriented homes for sale.
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Ask a designer: Change it up for the holidays
The Associated Press via The Express Times
The holiday season is synonymous with tradition. But that doesn't mean you have to fill your home with the same holiday decorations in the same color scheme every year. "Until four years ago, I was Scrooge-y when it came to holiday decorating — a result of seeing the same old thing over and over again," says Brian Patrick Flynn, a Los Angeles-based interior designer and executive producer of HGTV.com's Holiday House.
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How are your vendors doing? Tell us in the NADRA Deck and Railing Product & Service Guide.


LEADERSHIP


Top 5 social media trends for 2014
By Emma Fitzpatrick
Looking toward 2014 already? See what social media trends are coming over the horizon so you can stay ahead of the competition. Some networks are here to stay and will continue to grow, while others are already stale. Determine where you should budget your time in the upcoming fiscal year now. Without further ado, here are the top five social media trends of 2014.
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Social media strategy: Tips for small business
Business 2 Community
As we approach the beginning of 2014, it is now widely accepted the role of social media in business will become a deciding factor in the ability of a company to compete, become profitable or survive. Small businesses must adopt social media to engage with their customers who increasingly use social media in various ways to shop, trade and communicate.
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Not yet a member? Learn more about the benefits.

Already a member? Make the most of your membership today. Call or email NADRA HQ to set up a 1-hour live webinar to discuss benefits and marketing opportunities. Call us direct at: 215.679.4884 or email us at Info@NADRA.org.



You emailed? Try a letter next time
By Jeffrey Dobkin
Yes, I'm sure I received the email from you, but just refresh me — what was it about? Isn't it the same on your computer? Thousands of pieces of information showing up in electronically-charged ions every day? When do you get free time to read it all? Answer: You don't. So, here's the problem: Computer overload, too much information. Everyone is taking precise aim right at my monitor. Frankly, I'm out of computer screen time. But there's good news, too. You don't have to send everything by email. You can send your prospects, clients and customers a letter.
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8 exercises for strengthening your business writing
By Joe Latta
Writing skills are essential for today's business professionals. Don't believe me? Consider this: A study from data services provider SunGard found that 90 percent of business communications are now via electronic text. That's right, whether you're an accountant, architect, advisor or administrator, writing is a key part of your job. How much time did you spend last month writing emails, reports, proposals or marketing materials — and how much time did people spend reading them? Yep, it's a lot. Here are eight easy exercises for strengthening your writing muscle. Try them. Your readers will appreciate it.
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CALENDAR


Important dates to remember
NADRA
For more details on NADRA Events, email your questions to info@NADRA.org.


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How to maintain your deck for outdoor entertaining year-round (BPT via Leadercourier-times)
Cabot's busts a few myths about decking (Cabot's via Infolink)

Don't be left behind. Click here to see what else you missed.


 

NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635   
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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