Seven Branding Tips for Small Businesses
from IP Watchdog
When people think of a “brand” they often think of the Nike Swoosh or the Classic Coca Cola bottle. But it takes time and money to build a brand to that level. Small businesses just getting started do not generally have the means to advertise as a way of building their brand?
NAMA Government Affairs Website!
www.NAMAVoice.com is designed to help NAMA members learn about, track and communicate directly with elected officials on our critical legislative issues. For additional information contact Ned Monroe at email@example.com. Required Reading! Click here for the most recent Legislative Alert!
I Spy a 'Stealth Starbucks'
There are over 15,000 Starbucks in the world but none like the one at 328 15th Avenue East in Seattle. Officially the coffee shop is called "15th Ave Coffee and Tea" but the store and a similar sister location have earned another name: "the Stealth Starbucks." At first glance the coffee shops in the mega-chain's hometown of Seattle do not even look like Starbucks.
Caffeine Poster Charts Morning Buzz
from Fast Company
Ever wonder why the guy who brings in Starbucks each morning seems to be about twice as perky as those schmucks toting plastic tumblers from Dunkin' Donuts or McDonald's? The answer: not all java is brewed equal.
Juicing Up the Brands
from The Houston Chronicle
They’ve been entrenched in the cola wars for decades, but it’s the juice war that has mobilized Coke and Pepsi most recently. Last year, Coca-Cola Co.'s juice division, anchored by Minute Maid and its not-from-concentrate counterpart, Simply, pulled ahead of PepsiCo's Tropicana and Dole juices.
|Corporate Social Responsibility|
Going Green via the Bean
from The Buffalo News
McCullagh Coffee is kicking off the new year with an ambitious goal for the decade. The Buffalo, N.Y., (Swan Street) company is embarking on a plan to become 100 percent environmentally sustainable by its 150th anniversary in 2017.
Why the Triple Bottom Line Matters More Than Ever
from Green Biz
The conventional way to measure the success of a business is the bottom line. But the concept of a triple bottom line, where social and environmental factors are considered along with economic ones, is also getting a lot of attention. Is this another business fad? Is it a new management technique like total quality management?
|| Product Showcase: USA Technologies|
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Deadline Fast Approaching for Industry Awards Nominations!
Monday, Feb. 1st is just around the corner and we look forward to your participation. Please take a minute to recognize the extraordinary people who possess exceptional talent & industry respect for a 2010 NAMA Industry Award. Everyone attending the OneShow can share in the celebration when this exciting event takes place on the trade show floor’s Center Stage, April 29 at 4:30 pm and hosted by NFL Coach Mike Ditka! Click here to submit a “user friendly” online nomination!
Register for NAMA’s Supervisor Development Program, April 26-28, 2010
Newly appointed and experienced supervisors and managers interested in advancing their careers can register to attend the highly successful NAMA Supervisor Development Program. The program will be held in conjunction with the NAMA OneShow, April 28-30. Click here for details. Register and receive a complimentary expo badge!