This message contains images. If you don't see images, click here to view.
  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
March 31, 2010
 


Home   Resources   Trends & Numbers   Public Policy   Events   Membership   Community
 
 


NAA News


Events

Breakouts at mediaXchange address three areas of interest
Monday afternoon breakouts at mediaXchange focus on subjects of particular interest: digital media, revenue and paid content/e-readers. Attendees can learn about new ideas, products and services from five suppliers per category. These fact-filled, closely timed "elevator pitches" offer great opportunities to hear from leading suppliers and to narrow in on "must-visit" booths on the show floor. Register now to join us April 11-14 in Orlando!




Grants

Foundation program targets future digital media professionals
The application deadline for the NAA Foundation's News Challenge, an innovative training session for upper-level college students interested in digital media, has been extended to April 15. The weeklong program takes place in early June at the University of Nevada, Reno. Program objectives are to give students a sense of the digital and multimedia opportunities at newspapers and to interest them in working for the industry.


Advertising


Retail Roundup
Share   Share on FacebookTwitterShare on LinkedinE-mail article
Best Buy Co. Inc. looks to grow its mobile business over the next nine to 12 months by adding 50 stand-alone Best Buy Mobile stores to the 75 the company already operates in enclosed shopping malls. … US Airways Inc. is beefing up its boarding passes with weather and other travel-related information plus ads for retailers such as Starbucks Corp., Audible.com and REI. … Samsung Electronics Co. is among the companies hoping to capitalize on the 3-D craze reignited by the film "Avatar," with a line of 3-D televisions and possibly even 3-D content for home viewing produced in collaboration with DreamWorks and other studios. … Home Depot Inc.'s goal for a projected $350 million technology update is better inventory control, in part courtesy of wireless hand-helds designed to track, order and locate stock. … OFM Inc. is finding that product videos available on YouTube.com and/or retail sites are cutting down on returns of the office furniture it distributes to online retailers and other merchants.


Publishers decry latest push for lower pricing
Mediaweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Print publishers are up in arms over extra discounts they say media agency conglomerate GroupM has been demanding in exchange for business from its clients, a blue-chip roster of names that includes Macy's, Church & Dwight and ConAgra. Volume discounts are standard practice in ad buying. But the publishing executives — all of whom requested anonymity so as not to jeopardize their chances of getting business from the holding company giant — said the agency’s demands were unusual if not unprecedented. More

Boost Sales with Ready-to-Sell Ads

Get ready-to-sell ads for your busiest holiday season along with signature ads for 15 major holidays throughout the year. Save $50 when you order today.
MORE


Why the American department store is the new social experience
Display & Design Ideas    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a world consumed with technology, where Twitter and Facebook are the new "hot spot" for social interactions, where — or rather how — does the department store fit in? More

Free-spending teens return to malls
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The most coveted shopper these days isn't a Beverly Hills housewife toting a Chanel handbag. It's more likely her daughter. By most accounts, teenagers are ideal consumers: Typically unhampered by debt, bills and mortgages, they spend freely and impulsively. Unlike their time-strapped parents, they hit the malls frequently and stay longer. More

Shoppers signal sales revival
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Companies from Saks Inc. to Best Buy Co. are growing more confident that the recent revival of consumer spending is more than just a blip. New York-based Saks is "moving from defense to offense," selectively rebuilding inventory and increasing investment as consumers "come out of their shell," said Stephen I. Sadove, chairman and chief executive officer of the luxury retailer. More

Digital


'iAd' mobile platform unveils as Apple-Google war heats up
Media Buyer Planner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple is planning to launch a new mobile ad platform in April, and Apple chief Steve Jobs is calling the platform Apple's "next big thing." News such as this has been expected since Apple purchased mobile ad developer Quattro in January. Apple will unveil the new iAd platform to agencies April 7, reports MediaPost. More

There is money to be made on mobile
Poynter Online    Share    Share on FacebookTwitterShare on
LinkedinE-mail article
Jim Brady, president of digital strategies at Allbritton Communications, urged the news industry to move past the debate over online paywalls. "The best thing news organizations can do is surrender the fact that they are ever going to make a ton of non-ad revenue on the Web, and go straight to mobile," Brady said at "Transforming Journalism: The State of News Media 2010." More



Competitors


Web's big boost to magazines? Selling print subscriptions
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The magazine business is getting lots of attention for its push to build digital editions for the iPad and other shiny electronic devices. But magazines' biggest digital success right now may lie in a very different arena: selling print subscriptions through the Web. More

MTV looks beyond standard ratings with TRA pact
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In another sign that the TV industry is looking beyond traditional age and sex ratings to buy and sell TV time, MTV Networks has signed with TRA, which offers a research service that links TV ratings to product purchase behavior. The agreement covers TRA data for all MTVN channels such as MTV, Comedy Central, VH1, TV Land, Spike and Nickelodeon. More

Reach Thousands of Potential Newspaper Advertisers for FREE
Register your newspaper for free on Mediabids.com and take advantage of a suite of online tools designed to help you sell more ads. MORE


Watching TV away from home popular with younger demos
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Young TV viewers already watch a lot of video on their computers and other digital devices. Now, it seems, they also watch a lot of TV outside the home overall. A recent analysis by The Nielsen Company of a Council on Research Excellence study (CRE is group of Nielsen media clients) found that 18-34 viewers are 26 percent more likely to be exposed to live out-of-home viewing than 35-54s a year ago. And their viewing is 13 percent higher than those who are 55-plus. More

Business Models


Wall Street Journal to charge $17.99 a month on iPad
AFP via Yahoo! News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Wall Street Journal plans to charge $17.99 a month for a subscription to the newspaper on Apple's upcoming iPad, it reported. The News Corp.-owned WSJ is one of a number of U.S. media outlets which have developed applications for the iPad tablet computer, which is to go on sale in stores in the United States on April 3. More

Chicago Tribune turning old photos into new revenue stream
News & Tech    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
The Chicago Tribune is kicking off an effort to turn its dusty archived photographs into a shiny new revenue opportunity. "The overall goal is to figure out how the company can monetize its resources that are currently archival in nature — photos, old newspapers," said Randall Weissman, the Tribune's news administration editor. "We need to get them digitized and figure out how to market them." To that end, the publisher is undertaking the task of digitizing and licensing its assets for search and sale. More

Murdoch finalizes paywall for two British papers
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
News International, the British arm of News Corp., said that two of its publications, The Times and The Sunday Times of London, would begin charging readers using its Web sites in June. News International said in a statement that both titles would introduce new Web sites in early May, separating their online offerings for the first time and replacing the combined site, Times Online. More
 


A Marketing Resource

Experienced. Professional. Results.
  • Outbound Sales
  • Inbound Customer Care
  • Classified Advertising Support
    651-255-5855
  •  
    PRESSTIME Update
    For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
    Ben Maitland, Director of Advertising Sales, 972.402.7025   Download media kit
    Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
    This edition of PRESSTIME Update was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only
    Recent issues
    March 24, 2010
    March 17, 2010
    March 10, 2010
    March 3, 2010



    7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063