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Should every business have a 'Plan B?'
FOXBusiness
Plan A for business has traditionally been to focus only on making the largest profit possible. You know that adage, "He who dies with the most toys wins"? Now, we are seeing more and more successful businesses not simply paying lip service to giving back in order to make the world a better place, but really doing it.
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Tips for running your home-based businesses
Small Biz Survival
More people have a home-based business than you might think. On average, one of every 10 households is operating one or more home-based businesses. In rural areas, that number is often higher. And these numbers typically do not take into account farm and ranch operations which, by most definitions, would be considered a home-based business.
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How to shrink your email list, cut your taxes and reach your goals
Small Business Trends
Business owners have so many different things to worry about on a daily basis. That means that sometimes the little things can get put on the back burner or just ignored altogether. But even small changes, like streamlining your email list or finding more tax deductions, can make a big difference for your business.
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Once homeless, mid-life social entrepreneur works to ease the pain of living on the street
Forbes
Mary Murray remembers being homeless. She was 15 then, and she vividly recalls the constant fight to survive. "Looking back I had to use some savvy skills to avoid rape, death and who knows what," she said. "Along the way I always had someone older than me that could provide helpful ideas for my survival. I slept where I could, ate out of garbage cans, then I started work as a dishwasher in a five star restaurant. Yes I did eat the scraps the servers brought me on the dirty plates. But I bet I constantly ate better than anyone I know."
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4 insider tips for writing your small business plan
Staples Business Hub
A business plan is a blueprint for small business owners and provides a talking document as you shop your idea to potential investors, work on business deals and even hire new employees. Like many things, this important business document has evolved over time. Whether you're starting a brand-new business or trying to formalize your current venture, try these business plan tips for putting your business plan to work for you.
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Improve your online customer service with these 5 tips
The Huffington Post
These days, the average consumer isn't going to call your business for customer support — when they have a question or an issue, they are going to visit your website or reach out to your company through social media. Keeping your customers happy is a major part of operating a successful business, so use these five tips to help improve your online customer service.
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The truth about 'fake it 'til you make it'
Entrepreneur
People exaggerate their knowledge, experience, accomplishments, and compensation. They call themselves No. 1 bestselling authors of nonexistent lists, professional athletes that never played in a single game, and serial entrepreneurs that were really just freelancers. Don't even get me started on all the online content that's nothing but complete and total nonsense. Folks just make it up as they go with little or no actual knowledge or experience to support what they write.
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Get customers to binge on your brand
Direct Marketing News
Remember ABC's drama Lost and how every episode ended with a mind-blowing, what-the-heck-just-happened moment? It was these moments that caused fans to throw their I'll-just-watch-one-more-episode logic aside and completely enrapture themselves in the castaways' lives for hours. While it's hard to replicate the edge-of-your-seat intensity created by TV dramas, marketers need to find creative ways to create their own captivating moments for consumers that'll lure them back for more. Sometimes, this is achieved through storytelling.
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Self-Employed OutFront Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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