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Frederick, Maryland, small business selected as National Association for the Self-Employed 'Member Spotlight'
NASE
Frederick, Maryland-area small business, White House Memories, a small business specializing in telling behind-the-scenes stories of entertaining in the White House, has been selected as this month's National Association for the Self-Employed (NASE) "Member Spotlight." The National Association for the Self-Employed is the nation's leading advocate and resource for the self-employed and micro-business community.
Alan DeValerio, the founder of White House Memories and former White House Butler, is the featured cover story on March’s NASE Self-Informed Magazine. DeValerio has been a local member of NASE since 2005.
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Cheat sheet: 4 ways to help keep your suppliers happy
American Express OPEN Forum
Along with my partner, Ricky King, I'm one of the co-founders of Untamed Sandwiches, writes Andy Jacobi
the business' co-founder. We're a New York-based sandwich shop with a menu that focuses on braised meat sandwiches made with sustainable ingredients. We take great pride in sourcing only the very best local and sustainable ingredients and products, and as a result, we do not use large distributors. Instead, we source from over 30 different small suppliers that can change given seasonal menu items and the constant drive to find the very best ingredients.
The power of word of mouth marketing and how you can do it
Business 2 Community
Why does word of mouth marketing work so well? The initial answer is obvious — trust. You are much more likely to trust a recommendation from a friend over a company. For example, if I am thinking about buying a car, I am more likely to listen to my neighbor's recommendation about his experience than that Volvo ad on TV.
7 essential design tips for a small business website
Social Barrel
Small businesses tend to depend heavily on their websites for generating brand awareness and improving revenue. This is why their websites not only must look good but also engage the attention of the target audience. In order to achieve these goals, these sites need to be incorporated with specific design elements.
Here is how to get customers with limited funds
Entrepreneur
Q: We are a company with a limited budget. For our customer acquisition strategy, how can we determine where to spend our dollars?
The best career advice I ever received was from a former boxing champ
Fast Company
Inspiration often comes from the unlikeliest of places. For me and my team, it came from former world champion boxer Paul "The Ultimate" Vaden. I began training with Vaden long before I founded my company. As a boxing fan, I knew of his impressive accomplishments: a 23-year boxing career with 29 wins, three losses, 16 knockouts, three international titles, his induction into the California Boxing Hall of Fame, and a world champion title in 1995. After he retired his gloves, Vaden went on to develop a transformative training and mentorship program that helped me become a more thoughtful leader and a stronger CEO.
Google launches small-business initiative
USA Today
In 1995, when volunteers came together in Missoula, Montana, to build a carousel to give the community a place for "good, old-fashioned fun," customers had to use old-fashioned methods, like telephone books, to find it.
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Success is never an accident. It's a choice.
Entrepreneur
While every accomplished executive or business leader can rattle off a string of improbable events that somehow led to their success, if they didn't connect those random dots, none of it would have counted for beans. In other words, they also had to make lots of good decisions to make luck work for them over the long haul.
7 accounting formulas every business should know
Intuit
Managing your business' finances and revenues can be a full-time job, and you might even have a full-time accountant on staff to handle the books. Many small business owners, however, prefer to handle this aspect of their businesses themselves, foregoing an accountant in order to maintain control over their own books.
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