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NASE director of government affairs discusses the self-employed perspective on immigration reform
The Wall Street Journal via NASE
The prospect of mandatory E-Verify, a federal system to check a worker's legal status, has prompted a combination of acceptance and concern from businesses. Among small companies, it's mostly acceptance, according to the National Association for the Self-Employed survey. Some 59 percent of those who were self-employed or own a business with fewer than 10 workers said they believe an employment-verification system should be required for any business with full-time or part-time employees. "I was really surprised about that," said Katie Vlietstra, director of government relations at NASE. But the broad sentiment, she said, was if "people are going to come to our country to work, we should have a process to verify their status."
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Small businesses tackle social media marketing
Pioneer Press
Weinhagen Tire Co. in St. Paul, Minn., needed to attract new customers. Owner Mike Weinhagen had tried traditional advertising — fliers, coupons, direct mailings — but it was more expensive and less effective than he'd hoped. In a little less than a year after being put in charge of the company's Facebook page, Marjorie Weinhagen has grown its following. They've become regular customers, often making appointments for tire rotations and oil changes via Facebook message. Given its popularity, it would seem social media marketing on sites like Facebook would be essential; yet small businesses like Weinhagen Tire have been slow to fully embrace it.
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IRS focuses audits on small-business owners
The Associated Press via The Kansas City Star
Worried the Internal Revenue Service might target you for an audit? You probably should be if you own a small business. A new study by the National Taxpayer Advocate used confidential IRS data to look at tax compliance in different industries and found that people who own construction companies or real estate rental firms might be more likely to fudge their taxes than business owners in other fields.
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NASE director of government affairs discusses the self-employed perspective on immigration reform
The Wall Street Journal via NASE
The prospect of mandatory E-Verify, a federal system to check a worker's legal status, has prompted a combination of acceptance and concern from businesses. Among small companies, it's mostly acceptance, according to the National Association for the Self-Employed survey.

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Tax tip No. 5: April mistakes bring May headaches
NASE
NASE tax expert Keith Hall writes, "We knew it would happen. April is here and many of us still haven't finished our tax return. There are still a couple of weeks to go, so don't feel too rushed but it's time to get busy. As you plow through all of the paper and numbers and receipts, let me plant one thing in the back of your mind to keep you focused. The number one reason that this return might spark that dreaded letter from the IRS asking for more detail, or worse, for more money, is math errors."

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Self-employed? Take smarter deductions
The Huffington Post
Taking business deductions creates two problems for the self-employed: Deductions encourage self-employed workers to compete in "a race to the bottom." Self-employed try to earn the least money possible in order to pay as little as possible towards Social Security and Medicare taxes. Instead of focusing on growing their business, they fixate on keeping it in check by spending more and thus, earning less.

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Businesses on alert as I-9 audits increase
By Jeniffer Betts
The drastic increase in I-9 audits and record-breaking fines has prompted many employers to take additional steps to minimize their risk. Most employers understand the basics of the Immigration Reform and Control Act in regard to hiring illegal workers, but what they don't realize are the penalties for technical paperwork errors on I-9 forms. A large number of companies have been fined, not for hiring illegal workers, but instead for poor record-keeping and clerical errors.
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Industry Pulse: Does your company conduct internal I-9 audits?
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Web strategist: Internet pushing most Americans into self-employment
Newsmax
VideoBriefThe World Wide Web has led to the downsizing of businesses to such a startling degree that most Americans will eventually be self-employed — a return to the way things were 200 years ago. That's the alarming view of Nicco Mele, author of "The End of Big: How The Internet Makes David the New Goliath" and lecturer in public policy at Harvard's John F. Kennedy School of Government. Mele contends that it's the result of jobs being eliminated because of sweeping technological advances in communication that require less people.
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Government could help small business by doing less
Small Business Trends
Washington wants to be seen as helping small business. To aid small business, Congress has established small contracting set asides, written legislation to facilitate small company access to credit, sought to protect small business owners who use consumer credit products in their business operations and put in place a number of other policies to support small business. Small-business owners don't want to sound ungrateful but they'd prefer something else from Washington.
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Missed last week's issue? See which articles your colleagues read most.

    Self-employed? Take smarter deductions (The Huffington Post)
Tax tip No. 5: April mistakes bring May headaches (NASE)
Why you need a website to market your business (Constant Contact)
What would-be entrepreneurs fear most about starting up (Terra.com)
Untold story of small-business delay under ACA, just déjà vu from Massachusetts (Forbes)


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Social marketing tactics balance customer attraction, retention
Technorati
Websites, blogs, and social media marketing strike the best balance between customer attraction and retention, according to a survey from Constant Contact. In its survey of more than 1,000 small businesses, the small-business marketing firm also found that the tactics least effective at striking the balance were daily deals and online ads. This balance is critical as small businesses need to use their marketing dollars wisely, and if certain tactics can do both, then that's better for the business. So, just how can small businesses better use websites, blogs and social media better? Here's how to master these tactics.
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Lending thaws, but rules tighter for small businesses
Jackson Clarion Ledger
Operators of government-backed and privately issued loans say they are seeing a pickup in small business lending in Mississippi as the economy continues its thaw. But one former lending-industry veteran warns small-businesses still will have to adjust to a post-recession lending environment featuring new regulations and increased emphasis on things like credit scores.
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Terms that small-business owners should know
HeraldNet
Small-business owners can reap tremendous reward through savvy knowledge and application of business finance. Truth is, many of those businesses that have failed in recent years might have had better success if owners were able to apply sound financial strategies that could help them steer clear of a financial crisis. The best approach is to educate oneself and continue to become comfortable with finance terminology and concepts. People say that accounting is the language of business; so if you're in business, learn the language.
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Self-Employed OutFront Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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