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Women are owning more and more small businesses
The Atlantic
Owning your own business is often touted as the ultimate coup in the working world. You set your own hours, pursue projects you're interested in and maybe work in your pajamas. Obvious challenges aside, it sounds like a pretty nice gig. Such jobs are largely enjoyed by men, who make up an estimated 71 percent of business owners in the U.S. But that might slowly be changing. A report from the Institute of Women's Policy Research shows that women are steadily increasing their presence in the world of small business ownership.
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3 challenges small business owners face
Small Business Trends
Small business owners wear many hats and make many decisions each day. Most of these decisions are small and they have minor impacts. Some, however, are common to most small businesses and can have major impacts.
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To succeed with your small business avoid these 5 mistakes
Entrepreneur
At one time or another, virtually everyone thinks about starting a business. The allure of being your own boss can be strong, but it's important to remember that launching a new business is risky: According to a recent SBA report, about 50 percent of all small businesses will fail within just five years. Managing a startup can be a minefield, especially when the pull of entrepreneurship clouds your decision-making — and when you go it alone with no business experience. But if you do decide to start your own business, it's a great idea to learn from other's mistakes and set yourself up for success.
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Setting yourself up for social media marketing success
Business 2 Community
Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free — even if you do it yourself, your time is money!) and can be an easy addition to your marketing efforts, especially if you are familiar and comfortable with social media. Here are seven tips to set yourself up for social media marketing success.
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6 questions to ask before taking on a business partner
Fast Company
In the beginning of any business there comes a point when a decision needs to be made whether to take on a partner or go at it solo. In those early stages it is easy to get so excited about an opportunity that potentially fatal questions are never even discussed. You may be contemplating partnership due to finances or because someone has skill in an area that you lack. Whatever the reason, it is important to go into your venture with eyes wide open.
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Managing the negatives: 5 tips for handling customer complaints on social
Business 2 Community
When you've worked hard to build and maintain your brand, it's easy to become emotionally attached to your work. However, it's also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. Over the years, social media platforms such as Facebook have become the primary source of customer service for consumers. In fact, 67 percent of consumers have admitted to using a company's social media site for servicing. That's not too surprising considering that 33 percent of users prefer to contact brands using social media rather than the telephone or email.
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Email marketing gets new persona with artificial intelligence
Forbes
Every few years the email marketing industry goes into defensive mode when it is suggested that email is dying, or becoming obsolete, or otherwise broken. Inevitably it is argued that email should be, or will be, replaced with social media because the former is a static form of communication and it has been ruined by spam and phishing attempts. Email marketing, in particular, is viewed as one-sided and prone to misinterpretation. All that said, email and email marketing is still the best means of connecting with customers.
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Retirement plans for the self-employed
Worcester Telegram
If you're self-employed, you're not out of luck when it comes to retirement plans. Your main options are the SEP IRA, the SIMPLE IRA and the solo 401(k) plan, which allow you to deduct your contributions, let your earnings grow tax-deferred and get taxed on withdrawals in retirement. The solo 401(k) plan also offers a Roth option, working like a Roth IRA, where you contribute post-tax money, claim no deduction up front, but eventually withdraw funds tax-free in retirement.
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Self-Employed OutFront Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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