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5 commandments every business owner — and self-employed professional — should live by
Yahoo
Love him or hate him, Robert Kyosaki's cash flow quadrant is nothing short of a stroke of pure genius when describing the difference between the self-employed and the business owner. However, there is example upon pointed example of the self-employed confusing themselves with business owners. They aren't. At least, not yet. However, if these up and coming professionals would practice the law of leverage, they could make the transition from self-employed to business owner much faster but only if they subscribe to the five business commandments that every business owner should live by.
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Video strategies for your small business
MSNBC via American Express
VideoBrief If you're looking for a different way to market your company, creating a professional video should be an option. Making one is easier than ever. The process can be as simple as using your phone. John Dankovchik, the president and CEO of Splash Media, tells us why and how you should be using video to enhance your small business.
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Should your small business offer a 401(k) plan?
FOX Business
If your business has only a few employees, you may think you're too small to offer a 401(k) plan. But even entrepreneurs have to retire someday and there's no time like the present to start planning for the future.
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Looking for similar articles? Search here, keyword RETIREMENT.


5 common small-business accounting mistakes to avoid
Forbes
Keeping the books is one of the more challenging aspects of running a company. It's also one of the most important. Accounting errors can be damaging — even fatal — to businesses but mistakes are surprisingly common. Here's how to avoid five of the most common accounting mistakes that plague small businesses.
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5 commandments every business owner — and self-employed professional — should live by
Yahoo
Love him or hate him, Robert Kyosaki's cash flow quadrant is nothing short of a stroke of pure genius when describing the difference between the self-employed and the business owner. However, there is example upon pointed example of the self-employed confusing themselves with business owners. They aren't. At least, not yet.

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How does the Heartbleed bug affect your business?
By Ross Lancaster
If you've followed the tech world in the last two weeks, chances are that you've heard of the Heartbleed bug. According to various sources since it was confirmed April 7, the bug is a massive threat that puts nearly every piece of personal information on the Web at risk for theft, an overblown hazard and something that will "slow the Internet to a crawl." But what exactly is Heartbleed, how serious is the risk, and how will it affect your business?

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Top 5 reasons why 'the customer is always right' is wrong
The Huffington Post
One woman who frequently flew on Southwest was constantly disappointed with every aspect of the company's operation. In fact, she became known as the "Pen Pal" because after every flight she wrote in with a complaint. She didn't like the fact that the company didn't assign seats; she didn't like the absence of a first-class section; she didn't like not having a meal in flight; she didn't like Southwest's boarding procedure; she didn't like the flight attendants' sporty uniforms and the casual atmosphere.

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Can a small business compete against a big business online?
Telapost
VideoBrief Could a small business compete with a big business in paid advertising? Yes and no. It always has been and always will be about the content. It needs to be "good." How is it good? That's where a good strategy comes in.
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How to hire the right virtual employee for your small business
Business 2 Community
If the trend toward using virtual employees continues to grow, someday going out for drinks after work and lunchtime pot lucks may be relegated to our fond memories. A virtual employee isn't virtual, the person’s location is virtual — or more simply: online. Your online marketing person could be in Peoria, Illi., while your graphic designer is located in Cape Town, South Africa. Not having consistent personal contact with your virtual employee poses problems and risks, and somewhat changes the hiring process. There are two general areas you need to consider carefully if you plan to grow your small business by entering the virtual employee marketplace.
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What CrossFit teaches us about pricing
By Marc Wayshak
Walk into any CrossFit gym, and you'll probably hear loud music blasting over the grunts of CrossFitters pushing their bodies well past what most would consider possible. They often train so hard they can hardly stand by the end of their workouts. Regardless of your athletic ability, though, CrossFit has a few lessons in store for you. In fact, all small business owners would be wise to learn a thing or two about pricing from the CrossFit business model. Consider this: CrossFit gyms typically charge two to five times more than typical gyms.
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Missed last week's issue? See which articles your colleagues read most.

    Top 5 reasons why 'the customer is always right' is wrong (The Huffington Post)
How does the Heartbleed bug affect your business? (By Ross Lancaster)
Tax bill rescues for the self-employed (Motley Fool)
The advantages and challenges of being self-employed (The Wall Street Journal)
Does your business suffer from PMS? (By Greg L. Alston)

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Higher earners are more likely to be self-employed
Small Business Trends
Statistics from the Internal Revenue Service show that the tendency to be self-employed increases with income. IRS tax statistics reveal that 12.6 percent of individual filers took the self-employment tax deduction in 2011 — the most recent year data are available. Taxpayers with adjusted gross incomes of between $25,000 and $50,000 were the least likely to use the tax break — less than 10 percent of them took it.
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The disconnect between transactional and promotional emails
Marketing Land
Many businesses do not send their transactional emails from the same email service provider as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company's e-commerce platform. Regardless of what the reasoning is, there are plenty of good reasons to switch to an ESP for your transactional emails. Here are the benefits of using the same system for both your transactional and promotional email efforts.
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How to conduct a website content audit in 3 easy steps
Social Media Today
If you're looking to undergo a full website redesign or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign. Since you already have a website, you have the advantage of being able to use your existing content as a jumping-off point. Take the opportunity to improve and update it to reflect your website redesign goals.
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Self-Employed OutFront Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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