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Indiana small business selected as National Association for the Self-Employed 'Member Spotlight'
NASE
Whiting, Indiana-area small business, Insight Garden, a small business media and marketing firm helping to cultivate ideas that will have a powerful marketplace impact for clients, has been selected as National Association for the Self-Employed (NASE) "Member Spotlight." Mark Dominiak, Insight Garden's Principle Strategist, is the featured cover story on April's NASE Self-Informed Magazine. Dominiak has been a local member of NASE since 2004.
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4 simple ways to save money
NASE
Being self-employed, managing your own business and financials as an entrepreneur can be very rewarding, but at other times is challenging. Small businesses are still the backbone of the American economy with over 50 percent of them being operated from homes rather than traditional office environments. There are more than 22 million self-employed in the U.S. with no additional employees or payroll expenses other than their owner.
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How to get online reviews for your business
Forbes
Think you don't need to be actively encouraging online reviews for your business? Then picture this far-too-common situation: You're plugging along in your business, and have just happened to have accumulated a handful of positive or neutral reviews from past customers on Yelp and Angie's List. Smooth sailing, right?
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10 Tips for battling the startup blues
Entrepreneur
"Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory." Mahatma Gandhi wasn't talking about running a startup, but he might as well have been. Everyone who has ever tried to start a new business can relate to that sentiment. You can feel like you're on top of the world one day, then down the next. If there's one constant, it's the sheer range of emotions and experiences that can affect you from one day to the next.
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Small business loans: When you need them in your business lifecycle
Staples Business Hub
The full lifecycle of a business is just like our own — conception, birth, adolescence, maturity and mortality. It takes money to move through each phase of business life, but how do you know what kind of money you need to keep your business moving to the next stage: seed, start-up, growth, establishment, expansion, maturity and exit?
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Why I quit my job to pursue my dream
Under 30 CEO
Eric Santos, co-CEO of Benchmark Intelligence, a suite of analytics tools for enterprise location management, writes: "All my life, I've wanted to be an entrepreneur; I even studied entrepreneurship in college. I started my first company in my senior year after college, but it wasn't paying the bills so I took a position at Decipher right before graduation. Although I chose a great company to work for, I couldn't help but feel a sense of disappointment. I felt as though I let my education and instructors down by becoming an employee after they worked so hard to teach me how to become an entrepreneur."
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What small business owners should understand about liability
The Huffington Post
If you own a small business, you may have thought about liability issues... or maybe not. In some industries, the liability risk is obvious. For example if you run a tattoo parlor, catering business or in-home daycare center, you probably have thought about your risks and liability. But if you're a freelance writer, consultant or graphic designer, you probably haven't considered that sitting behind a computer for work could put you in a danger of a lawsuit.
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4 reasons why email marketing is an asset for all small businesses
Mashable
As recently as 2014, more than half of marketers surveyed by the Direct Marketing Association planned to increase spending on their email channel, citing their impressive return on investment as the driving factor. So what is it about this veteran marketing channel that keeps savvy businesses coming back for more?
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Self-Employed OutFront Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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Yvette Craig, Senior Content Editor, 469-420-2641  
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