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7 mistakes to avoid when choosing your business advisors: Part I
By David B. Mandell, JD, MBA, and Jason M. O'Dell, MS, CWM
Savvy self-employed and small-business owners typically rely on a team of advisors for assistance in running and growing their business. At their best, advisors can add tremendous value on an array of areas — from business decisions, to corporate and deal structure, to tax and financial results. Because of this, it is critical that the self-employed and small-business owners take seriously their process for hiring and evaluating advisors and look for second opinions where warranted. In this first part of a two-part article, we examine four pitfalls common to practice owners and executives when working with advisors.
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5 easy editing tips to pump up your website's SEO power
Social Media Today
So, you've got a great looking website with a content management system that lets you add new pages and put them online in the blank of an eye. Publishing new content should be as simple as adding some text and making sure everything looks the way it should, right? While you certainly can add new pages to your website that way, a smarter approach is to give your CMS — and your search engine and content optimization strategy — a helping hand by making it easier for your content to get found — the key to findability.
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5 things to look for in a business bank account
Business News Daily
Financial institutions across the country want more business banking customers. To entice new small-business owners and entrepreneurs, banks and credit unions offer a variety of bonus features with their business bank accounts. If you're on the hunt for a small business account, here are some popular extra services to look for.
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Debunking the myth of a boom in boomer entrepreneurs
Bloomberg Businessweek
Entrepreneurship has been having its own kind of senior moment. Organizations including the Kauffman Foundation and AARP have shown increased interest in helping older Americans start businesses, while others have painted senior entrepreneurs as an untapped source of economic growth. It's an appealing idea for policy thinkers and workers alike: Out of necessity or by choice, three-quarters of boomers expect to remain in the workforce past the age at which they're eligible to receive Social Security, according to Gallup. But the rise of boomer entrepreneurs isn't happening yet.
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7 mistakes to avoid when choosing your business advisors: Part I
By David B. Mandell, JD, MBA, and Jason M. O'Dell, MS, CWM
Savvy self-employed and small-business owners typically rely on a team of advisors for assistance in running and growing their business. At their best, advisors can add tremendous value on an array of areas — from business decisions, to corporate and deal structure, to tax and financial results. Because of this, it is critical that the self-employed and small-business owners take seriously their process for hiring and evaluating advisors and look for second opinions where warranted.

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5 common small-business accounting mistakes to avoid
Forbes
Keeping the books is one of the more challenging aspects of running a company. It's also one of the most important. Accounting errors can be damaging — even fatal — to businesses but mistakes are surprisingly common. Here's how to avoid five of the most common accounting mistakes that plague small businesses.

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5 commandments every business owner — and self-employed professional — should live by
Yahoo
Love him or hate him, Robert Kyosaki's cash flow quadrant is nothing short of a stroke of pure genius when describing the difference between the self-employed and the business owner. However, there is example upon pointed example of the self-employed confusing themselves with business owners. They aren't. At least, not yet.

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Self-employed? Here are 5 tips for retirement planning
Wall St. Cheat Sheet
A report by Career Builder found that there are around 10 million self-employed jobs in the U.S. Of those who are self-employed, 30 percent of them are at least 55 years of age, approaching time for retirement. In addition to having heavy tax burdens, self-employed people are generally more likely to have the responsibility of seeking out a retirement plan on their own accord. Without the option to participate in company 401(k) plans, they have the task of locating an option that suits their individual needs. Here are a few tips to help guide through the process.
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And the best small-business cloud accounting software is...
Forbes
Gene Marks writes, "The very fact that you're reading this marks a milestone. Would you have been interested in a "cloud based" accounting application only a few years ago? Probably not. And now we hit the next milestone: the first comprehensive book on the market that reviews the leading small business cloud accounting applications. The ebook reviews these cloud accounting applications for micro and small businesses: QuickBooks Online, Xero, Cheqbook, Kashoo, Wave, Zoho Books and FreshBooks. Here's what I learned from reading it."
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Optimizing your business posts on Facebook
By Andrea Fischetti
Many of us know that having an active presence on social media is critical for our brands and businesses to remain competitive and relevant. It is equally as important to stay current on what it means to be relevant. For some time now, brands and businesses have focused on attracting "likes" on their posts. These days the playing field has changed. In January, Facebook revised the algorithm that decides what posts users see on their news feeds. Now, users will see more posts from companies that include a picture or video. What does this actually mean?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 commandments every business owner — and self-employed professional — should live by (Yahoo)
5 common small-business accounting mistakes to avoid (Forbes)
Top 5 reasons why 'the customer is always right' is wrong (The Huffington Post)
Video strategies for your small business (MSNBC via American Express)
What CrossFit teaches us about pricing (By Marc Wayshak)

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Small-business owners' most frequently asked questions about online presence
The Huffington Post
If you could ask an online expert about maximizing your small business' online presence, what would you ask? David L. Brown of Web.com has captured small business owners' most frequently asked questions about building a successful online presence from audiences at their Small Business Summits, which take place in communities where PGA Tour and Web.com Tour events are held. To find the answers to the questions that small business owners across the country are asking, take a look.
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The best way to incorporate your small business
Daily Finance
In reference to undertaking a new and arduous endeavor, Chinese philosopher Lao-tzu is quoted as saying, "A journey of a thousand miles begins with a single step." If he were reincarnated as a modern accountant or business lawyer, he might tell a client about to start another type of new and arduous endeavor, "The key to a successful small business is choosing the right legal entity." These entities vary widely in terms of difficulty to create and maintain, as well as in their tax and legal advantages. Knowing which one will work best for you — and when you might need to change it — can often be confusing, so let's take a closer look at four of the most common types.
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Marketing with postcards: Part II
By Jeffrey Dobkin
Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's a proposition: Suppose you sent them a postcard every two weeks — or 26 postcards a year. Your cost? At $1 each, that's $26 for a full year — to generate calls and build a relationship of loyalty, awareness and trust. Is it worth $26 per prospect to get them to call you?
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