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Exchange healthcare applications released
NASE
On April 30, the Department of Health and Human Services released the new, simplified exchange healthcare application for both individuals and families. Applications to secure health insurance in the marketplace will be accepted starting Oct. 1, but it is recommended that you spend some time and familiarizing yourself with the application so that you are ready to go when the marketplace opens for business.
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4 ways to grow your list of prospects
BlogHer
When you own your own business you must constantly be working to grow your list of prospects. It's called keeping your pipeline full. If you don't take consistent action your numbers will simply dwindle over time. In this post Linda Daley shows you four ways you can continuously and consistently grow your list.
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Get me off this list!
ClickZ
No matter how killer your content is, it's inevitable that people will unsubscribe. You could be the Stephen Hawking of email marketing and people still will hit that opt-out button. But don't take it personally; there are countless legitimate reasons people have for unsubscribing. But if you notice your unsubscribe rate trending higher than an average of 0.1 percent, that might just be your red flag wakeup call. If that happens, go through this checklist to see if you can get things back on track.
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Exchange healthcare applications released
NASE
On April 30, the Department of Health and Human Services released the new, simplified exchange healthcare application for both individuals and families. Applications to secure health insurance in the marketplace will be accepted starting Oct. 1, but it is recommended that you spend some time and familiarizing yourself with the application so that you are ready to go when the marketplace opens for business.

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The 10 best cities to start a business
Entrepreneur
A brilliant business idea means nothing if you can't get it off the ground. For aspiring entrepreneurs looking for ample funding and a fertile environment to strike out on their own, a new report from personal finance website NerdWallet ranks the 10 best cities to start a business in the U.S.

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Take action: Legislation to deduct health insurance costs introduced
NASE
H.R. 886, allows for the full deduction of health insurance for the self-employed. The self-employed pay on average nearly $1,800 in additional taxes that no other business owners face because they simply decided to purchase health insurance. If the self-employed were allowed to fully deduct their health insurance costs as a business expense, the U.S. economy would have roughly $39 billion injected annually that would allow for individuals to reinvest in their business, purchase goods, and hire additional employees.

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Self-employed 401(k) contribution limits
Opposing Views
If you work as a self-employed individual, a solo 401(k) plan allows you to sock away a significant amount of money before tax, reducing your tax bill and setting yourself up for a nice retirement. You can contribute money as both an employee and as the employer of your personal self. A 401(k) can be used to save a large chunk of earnings from a second job or maxed out by the successful entrepreneur to save more than $50,000 per year.
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Network your way to a more profitable business
By Sydni Craig-Hart
Networking. Love it or not, when done correctly, it's one of the easiest and fastest ways to attract ideal customers and increase your revenue. Entrepreneurs who don't enjoy networking often feel that way because they have convinced themselves they aren't good at it. Being effective at networking is certainly an acquirable skill. So how does one go about using networking opportunities to create opportunities and attract ideal clients?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Take action: Legislation to deduct health insurance costs introduced (NASE)
The 10 best cities to start a business (Entrepreneur)
Senate advances online sales tax measure (The Hill)
5 things you should never do on Facebook (Inc.)
Texas tops list of best small business tax systems, California at bottom (Small Business Trends)

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How to think like your customer
Entrepreneur
Marketers surpass consumers in their daily use of email, texting and social platforms. Some 90 percent of marketers own a smartphone, versus 51 percent of online consumers as a whole. A whopping 93 percent of marketers have made a purchase as a direct result of an email marketing message, while only 49 percent of online consumers have done so. What is the significance of this? The differences point to a fundamental fact about marketing: Your perspective may be skewed if you make assumptions about customers based on your own behavior, rather than that of the people you want to reach.
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B-to-B marketers should take another look at e-commerce
Business 2 Community
E-commerce opportunity is evolving fast, but only 25 percent of business-to-business marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. With the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies. So what are the e-commerce success factors for business marketers as they look to take advantage of these opportunities? Here are some tips.
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How you can lower your self-employment taxes
Small Business Trends
The end of tax time typically brings renewed interest in business structures. Fresh from filling out their tax forms, sole proprietors and partners in a general partnership are often concerned about self-employment taxes and wonder if there's a way to legally keep more of their hard earned money. If you have a sole proprietorship, general partnership or thinking about starting a business, read on to learn if incorporating or forming an LLC for your business can help you reduce self-employment taxes.
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Self-Employed OutFront Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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