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USA Today
Deciding what to call your company is probably one of the most fun and exciting aspects of starting a small business. You might have launched this venture by scribbling business name ideas on a bar napkin while hanging out with friends. But naming your small business is also serious business. Your decision could affect your ability to reach a broader audience and grow. And making the wrong choice could even get you in legal trouble.
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Small Business Trends
Every business has a different set of goals. But increasing profits is a pretty universal objective for businesses of all sizes. There are plenty of different ways to go about working toward that goal.
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Inc.
Building a business doesn't happen overnight. You don't build a business and then wait for it to grow. You start with a barely feasible idea and you nurture it, guiding it through several phases of evolution until it becomes almost unrecognizable. If you're lucky, it will keep evolving until you start generating a substantial profit, and become stable enough to consider an exit strategy.
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Boston Herald
In honor of national small business month, I'm giving you my best tips and tricks for setting up an online store. It's easier than ever to do. In an age when half of holiday shopping is done online and a whopping 70 percent of consumers regularly buy online, up to 60 percent of small businesses stubbornly avoid the web, according to a recent survey sponsored by GoDaddy.
By Cassie Phillips
 After hearing about some of the dangers within the healthcare industry concerning cybersecurity and patient information, we can only expect the trend to continue. Whether it is an inside job, ransomware or a kind of social engineering, the risks are too high for businesses and organizations to ignore the potential fallout of a data breach. The negative media coverage and financial costs are simply too high — and rising.
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Forbes
Every entrepreneur is in business to make money. If you want to increase brand awareness and start boosting sales to pad your bottom line then you need to start serving content that your audience can't help but devour. Not just any content – visual content. That means Instagram should be at the top of your list for promotion. This is true whether you're selling a tangible product or you're a service related business.
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Entrepreneur
Starting a business requires a lot of guts, patience and creativity, especially for startups with limited resources. With so many changes still to be faced and iterations of your idea yet to come, you don’t want to spend a disproportionate amount of your time creating bureaucracy and processes that you will only end up changing. Looking back, there are a handful of things that we did at Practice Makes Perfect — a nonprofit that partners with schools and operates their summer school program in inner-city neighborhood – when we first started out that we would never do as an established company.
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Street Fight
Mobile messaging technology can help businesses connect individually with customers and resolve disputes before they turn to Yelp reviews. Loyalty is everything in the coffeehouse industry, where major players like Starbucks and Dunkin’ Donuts dominate the landscape. Rather than attempting to compete on price or spend big on large-scale advertising campaigns, smaller upstarts are taking a closer look at other factors that consumers consider when deciding where to get their morning fix. For Philz Coffee, a "third-wave" coffee chain with a focus on drip coffee, that differentiating factor has become customer service.
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