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How reputation management drives small business
Search Engine Journal
In the mid-90s, while developing a search engine for a yellow pages company, Pierre Zarokian became interested in how search engines determined their rankings, eventually starting a search engine submission and optimization company. He founded Submit Express in 1998, right around when Google was launched. Submit Express began in his parents' garage with virtually no investment but it became successful within a year. Today, Submit Express employs more than 30 people. Here, Zarokian discusses why online reputation is especially important for small businesses.
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Tech giants offer advice to small-business owners
USA Today
VideoBriefOwn a small business? Communicate constantly with your employees, interact with customers on social media but don't respond too heatedly to negative customer reviews, motivate yourself with a sense of desperation, make sure you accept debit and credit cards and don't listen to your parents when they tell you to get a "real job." Those are a few pointers offered by business leaders from Twitter, Square, Angie's List, AOL and others at the National Small Business Week, which focused heavily on how technology affects small business owners.
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5 mistakes your small business is making on Twitter
BlogWorld
As a small business owner, it can be challenge to keep up with best social practices. One of the most common questions asked is, "What am I doing wrong?" If you're not seeing the results you think you should from Twitter, here are a few mistakes you might be making.
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How reputation management drives small business
Search Engine Journal
In the mid-90s, while developing a search engine for a yellow pages company, Pierre Zarokian became interested in how search engines determined their rankings, eventually starting a search engine submission and optimization company. Here, Zarokian discusses why online reputation is especially important for small businesses.

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NASE, SBE Council and Fundable launch $10K crowdfunding project #RYouFundable
NASE
The National Association for the Self-Employed and the Small Business & Entrepreneurship Council, an advocacy and research organization for entrepreneurs, partnered with Fundable, a crowdfunding platform partner focused exclusively on startup companies, to launch a contest helping startups and existing business raise funds to start or grow their company.

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When the self-employed shop for insurance under Obamacare
Bloomberg Businessweek
The Affordable Care Act requires Americans to have health insurance beginning next year or pay a penalty, and health exchanges will begin open enrollment Oct. 1. With those dates fast approaching, government officials have stepped up efforts to squelch fears and clear up confusion regarding the health reform law.

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US college grads facing career hurdles turn to self-employment
MNI
Many graduates are finding that starting a career after college is challenging in this economic recovery and are obliged to take any job to pay the bills. This against a backdrop of rising tuition costs, a soaring student loan burden and an inability to find positions suited to building careers. The issue is serious enough to trigger the New York Federal Reserve Bank to produce a report, "Are Recent College Grads Finding Good Jobs?" which found many graduates are underemployed and working in jobs that typically do not require a college degree.
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Is USAID's 'go local' strategy hurting US small business?
Devex
There was a time when U.S. small businesses used to get most of the smaller awards from U.S. Agency for International Development. Now, more and more non-U.S. local partners are bagging those contracts and as USAID is increasingly "going local," American small businesses are feeling the pinch of the new policy. This is just one of the unintended consequences of USAID's local partnership strategy: Small businesses have to compete for awards in a changing yet small market where they are pitted against local partners.
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I object! Creating great rebuttals for those pesky objections on the intro call
By Amanda Puppo
If you're in sales, handling objections is part of the job. How do you get the conversation back on track, make that appointment or close that sale? Handling objections is one of the most important and difficult components to making the introductory call. Preparing for objections is essential; knowing how to respond is key. It is important to know how to answer the prospect with benefit statements and questions about your service that will uncover the true objection and present the value necessary to take the call to the next level.
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Industry Pulse: Which objection do you come across more often?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    When the self-employed shop for insurance under Obamacare (Bloomberg Businessweek)
NASE, SBE Council and Fundable launch $10K crowdfunding project #RYouFundable (NASE)
6 common FAQs about social media from small businesses (Business 2 Community)
Best travel apps for small business (Greenville News)
Parenting while self-employed comes with its own set of challenges (The News & Observer via The Pittsburg Post-Gazette)

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Small-business owners: Healthier but less likely to be insured
Small Business Trends
A majority of small-business owners 53 percent believe that running a company improves their health, a recent Bank of America survey indicates. Those in business for themselves are in better shape than those who work for others, a Gallup-Healthways Well-Being survey reveals. That's good to hear because entrepreneurs are less likely than other employed people to have health insurance and their jobs are more stressful.
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Weathering the storm: Disaster preparedness tips for small business owners
BPT via Idaho State Journal
As a nation, we learned several hard lessons following the recent natural disasters in Oklahoma and along the Hurricane Sandy-ravaged east coast. While we often think of the devastation inflicted upon individual community members, we can't overlook the effects that natural disasters have on the backbones of our local economies: small businesses. Capital One offers these tips and guidelines designed to help small businesses prepare for and mitigate damage caused by natural disasters or other unexpected emergencies.
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CBiz Small Business Employment Index edges down 0.21 percent in June
Crain's Cleveland Business
The CBiz Small Business Employment Index, a barometer of hiring trends at companies with 300 or fewer employees, declined by 0.21 percent in June following a 1.91 percent increase in May. Philip Noftsinger, business unit president for CBiz Payroll Services, the unit of business services provider CBiz Inc., that produces the index, said the June report "tells us that some small business owners are still tepid about their growth prospects and have slowed the pace of adding human capital to their enterprises."
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Self-Employed OutFront Weekly
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