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6 tips for increasing word-of-mouth referrals
Business Insider
Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. Even in high-tech companies, having a couple hundred evangelists who can’t live without your product and will spread the word is incredibly important. A great product or service is clearly the number one thing you can have to spur word-of-mouth growth.
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Sole proprietors and self-employed workers show strong gains across New Jersey
NJ Spotlight
The recovery of New Jersey's economy may continue to be slow, but one sector — the self-employed and other businesses without paid employees — has been steadily increasing, according to data from the U.S. Census Bureau. Statistics released last spring for nonemployer businesses (like a CPA or a freelance writer) show that both the number and the total receipts have been rising in New Jersey and in most of its counties.
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3 C's of driving sales: Connect, convince, collaborate
Fox Business
In sales, there is a big difference between finishing first and second. First-place finishers make the sale and pocket the money, while second-place finishers leave empty-handed. To better understand what makes that difference, Mike Schultz and John Doerr, of the sales training and consulting firm RAIN Group, studied more than 700 business-to-business purchases made by buyers responsible for $3.1 billion in purchasing power for their recently published book, "Insight Selling: Surprising Research on What Sales Winners Do Differently".
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2 principles that will change the life of your business
Entrepreneur
Going into business for yourself requires more courage than many people have, especially in today’s economy. However, the courage necessary to succeed in such a combative environment is there for the taking, it simply needs to be picked up by individuals who have a "failure is not an option" driven mindset.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The 20 most fun self-employed jobs (Small Business Trends)
7 ways to boost your small business on Facebook (Business 2 Community)
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Don't be left behind. Click here to see what else you missed.


Work from home paths to self-employment
Viral Global News
Viral Global News had the opportunity to speak with several self-employed individuals who handled their businesses from home. They illustrated experience, understanding and the know-how of gainful employment. In the midst of punching out of the fast lane of 9 to 5, these individuals found something more. Pride, enthusiasm and the ability to control the everyday ongoings of their life. There are great choices for paths of self-employment.
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12 expenses that aren't tax deductions for most taxpayers
Forbes
"Can I deduct the cost of taking care of my cat? She's like a member of the family." Over the course of the year, I've received a bunch of questions – like the one above – about deductions, writes Kelly Phillips Erb, a Forbes contributor. My answer is often, "It depends."
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7 body-language mistakes you never want to make
Business Insider
Most people read your body language to decide whether you're likeable, trustworthy, and competent, among other things, within one second of meeting you. "You may have heard that you only have a few seconds to make a first impression," says Bernard Marr, an author and global enterprise performance expert, in a recent LinkedIn post.
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How to create an unforgettable landing page by using the psychology of memory
Business 2 Community
Your landing pages are worth bank vaults of cash. Think about it. You can potentially bring in buckets of money through just landing pages.

Ah, but wait.

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Self-Employed OutFront Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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