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The Affordable Care Act in brief
NASE
The National Association for the Self-Employed released a comprehensive two-page brief on the impact of the Affordable Care Act on the self-employed, including some remaining questions the self-employed have as we approach the Oct. 1 deadline for open enrollment in the Exchange Marketplace. The comprehensive two-pager is a must read for any self-employed or micro-business owner who is looking to learn more about the Affordable Care Act and how it will affect them, their business and their family.
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Mobile marketing for your small business
Small Business Trends
Google dominates mobile phone searches, even more so than on computers. Mobile users are increasingly turning to services like Yelp for reviews during business searches, and the majority already searches for product information from their phone in-store — 84 percent of them, according to a Google study. What does this mean for your small business? If you don’t already have a small-business mobile marketing strategy, or it’s been on the back burner and you haven’t done much with it, it’s time to shift your priorities.
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Data For dummies: How will your small business collect data?
Forbes
Not all data is big data and that's not a bad thing. Data drives revenue by increasing the number of customers or by providing a better customer experience for existing customers, which leads to loyalty. But how does your small business begin to collect data?
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8 easy tips to improve your communication skills
Inc.
No one is a perfect communicator. Throughout our lives, we all develop little habits and patterns. Some of these habits are helpful, while some create challenges when working with others. We don't usually intend to cloud our objectives or make others feel like they weren't heard. In most cases, it's just these little habits that get in the way of solid teamwork and accountability. Here are eight simple tips that will solve most communication issues in the workplace.
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5 ways the Affordable Care Act helps America's small businesses
The White House
Small businesses are the backbone of our economy and for the 28 million small-employers across the country, healthcare is a major concern. The Affordable Care Act provides benefits and opportunities to small businesses that will help increase access to affordable coverage options. Here are five key ways the Affordable Care Act can benefit small-employers and their workers.

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Affordable Care Act: Effects on small business
Vegas Inc.
The Affordable Care Act, also known as "Obamacare," was signed into law March 23, 2010. Its purpose: increase the affordability of health insurance and reduce the cost of health care. This will happen by way of mandates, tax-credits and subsidies. For businesses with fewer than 50 full-time employees, there are a variety of options. As a small-business owner, you're exempt from the ACA mandate of having to offer a group insurance plan. However, you might find it wise to offer coverage to attract and retain employees.

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Hackers put a bull's-eye on small business
PCWorld
According to the National Cyber Security Alliance, 1 in 5 small businesses falls victim to cybercrime each year. And of those, some 60 percent go out of business within six months after an attack. Now let's pause for a moment and restate that another way: You've got a 20 percent chance of being hacked and if it happens there's a good chance your business is finished. Small-business owners do need to be smart and that starts with understanding that the security landscape has changed.

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Small business can have big presence on Web
The News & Observer via The Columbus Dispatch
Small businesses can't afford not to have some sort of Web presence, said Jeremy Sisk, president of Xperience4Higher, a marketing and consulting firm in Durham, N.C., that focuses on small businesses. “The Web is now the second most popular media source in the world,” Sisk said. “Without being there, you are giving up a huge demographic, especially the 20-40 year-olds.” Small-business owners with a tight budget can start with establishing and monitoring their Web presence on sites such as Yelp and Google, and turn to a social media channel to interact with customers.
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How to build a winning small-business team
Small Business Computing
Behind every successful small-business owner you'll find a solid business team. From the attorneys that form the entities and draw up contracts to the vendors that deliver supplies, each business team member's role is crucial to make the small business operate as a well-oiled machine. If one person drops the ball, the system can fail. You might not even know something's amiss until it affects your bottom line. If you want to best your competition, follow these essential steps to form a solid small-business team.
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5 cool apps to save you from social media overload
Business 2 Community
Do you need a break from social media overload? Your friends and colleagues are constantly learning about something new and it’s hard to keep up. The only way to stay connected was to waste time going through piles of social media websites, blogs and news feeds. Luckily, developers have been hard at work creating some pretty cool social news apps that will help you to stop wasting time and to stay connected with what really matters. Here are five cool apps to save you from what sometimes seems to be a social media overload.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Hackers put a bull's-eye on small business (PCWorld)
Affordable Care Act: Effects on small business (Vegas Inc.)
IRS targets thousands of small businesses for extra scrutiny (Forbes)
Rethinking the boosterism about small business (Bloomberg Businessweek)
Self-employment helping boomers stretch retirement savings (CNBC)

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A guide to Google Analytics for small businesses
By Mayur Kisani
Google Analytics is one of the most powerful tools for tracking traffic patterns on your website. What's more appealing about it is that, like many other Google offerings, it's free. Analytics was launched in August 2006, but it was not available to users until a year later. Since then, it has come a long way. The platform is now easy-to-use and even integrates with other Google platforms like AdWords and AdSense.
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Industry Pulse: Do you use Google Analytics to measure your website traffic?
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Taking your home business to the next level
The Guardian
Running a business from home is hugely popular and it can be a shrewd move for a number of reasons: low overheads, minimal equipment, no office rent and travel expenses and scope for increasing productivity — when you're at home, working a couple of hours extra in the evening or at weekend can be easy. In fact, as long as the quality of your work speaks for itself, nobody even needs to know you are running a business from your sofa. At some point however, your clients may want to see you in person and when a tiny bedroom or cluttered kitchen table threatens to let your image and potentially your reputation down, how do you handle business meetings?
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Why small-business bank lending won't rebound soon
Bloomberg Businessweek
Small-business advocates complain that banks have lost interest in making small-business loans since the financial crisis. Bank executives point out that the ensuing recession curtailed loan demand. Both sides blame tougher government regulations for making small business loans harder to get.
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