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4 misleading myths about state of small business
CNBC
There's a lot of misinformation floating around about mom-and-pop stores these days. The devastating effects of the recession on the U.S. small-business sector were well documented, but as the recovery has progressed, its impact on mom-and-pop stores has been discussed less.
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How to use word of mouth online and off
Business 2 Community
Word of mouth is incredibly powerful — it drives attitudes about your brand and determines if they'll buy your brand. Word of mouth has been around since the beginning of time. And, it works.
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Do you think like an entrepreneur?
The Next Web
Entrepreneurs are a breed of their own. While many people fantasize about breaking free from their 9-to-5 to be their own boss, few people actually follow through. This is because the entrepreneurial lifestyle might look great from the outside, but is filled with speed bumps, challenges, and plenty of stress. The entrepreneurs who are successful on this rocky road, however, share a few traits in common.
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Operation Small Business: An interview with the Pentagon's small-business director
The Washington Post
Andre Gudger has heard the argument many times that, as he puts it, "small businesses don't build planes and ships and nuclear weapons." It's his job — or at least part of it — to change that perception.
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Overcoming pension planning obstacles for the self-employed
Professional Adviser
We have been in difficult economic times and there are plenty of costs to running a business. How much does this get in the way of someone putting a long-term plan into place, such as starting a pension, for instance?
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How to hire the right Web designer
Inc.
How do you find the right professional Web designer? Do you walk into a hip coffee shop and look for plaid shirts, tattooed fingers and Apple laptops? While that would probably work, it makes more sense to start by looking at websites you enjoy visiting, and that appear to have a good community and engaged following.
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How to avoid the marketing personalization pitfalls
Fortune Small Business
Imagine a company that addressed single women about their pending nuptials or congratulated women on their first child even though they never have been pregnant. These are just a few of the marketing snafus in over recent months by big companies (Pinterest and Shutterfly, respectively).
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Small businesses should take advantage of tax break
The Columbus Dispatch
Hundreds of thousands of small businesses failed to take advantage of a new income-tax cut, but this might not be as surprising as it looks: Unlike big businesses, which can afford to hire accountants, these filers are probably filing their own forms — in between running a business, often single-handedly.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Cyber-insurance becomes popular among smaller, mid-size businesses (The Washington Post)
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Do your employees have the 'no problem' problem? (FOX Business)

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Self-Employed OutFront Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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