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The government shutdown and reopening
NASE
As many of you already know, starting at the beginning of October, the Government shut down for 16 days. Standard & Poor estimates that the shutdown cost the U.S. economy $24 billion during that span. While many government employees were directly affected, they were not the only ones. Many small businesses felt the effects of the shutdown in every corner of the country.
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How to attract old and new customers on Small Business Saturday
American Express OPEN Forum
VideoBriefAs October wraps up, small-business owners are gearing up for Small Business Saturday. Now that the start of the holiday shopping season is a few weeks away, the push to get customers to shop local on Nov. 30 is shifting into high gear. Here's how you can get your customers to think small.
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3 small-business legal fears and how to face them
The Huffington Post
Halloween may be a time for tricking, treating and frightening fun but it's important not to forget that there are real terrors at play. While they are not the same as those found in haunted houses, they can still sneak up and scare if small businesses aren't careful. The first step in overcoming any fear is recognizing that you have one. Here are three common fears afflicting small businesses and some help for how to face them.
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Smart ways to handle small business finances
USA Today
VideoBriefThinking about starting a small business or need help running one? Finances are one of the most difficult parts in managing your business. In this Money Quick Tips video, USA Today contributor Regina Lewis looks at some of the key moves you can make to help get your finances on track and your business running smoothly.
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The government shutdown and reopening
NASE
As many of you already know, starting at the beginning of October, the Government shut down for 16 days. Standard & Poor estimates that the shutdown cost the U.S. economy $24 billion during that span. While many government employees were directly affected, they were not the only ones. Many small businesses felt the effects of the shutdown in every corner of the country.

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Best budgeting strategies for the self-employed
U.S. News & World Report
You're a solopreneur. You have your own business. You are self-employed. Whatever definition you use, if you're working for yourself and don't have a full-time staff helping bring in a strong six or seven figures in revenue a year, you probably occasionally, or often, have budgeting issues. After all, you don't just have to do the work for your business. So if you're one of the estimated 15.3 million people in the country who consider themselves self-employed and you're looking for strategies to keep your budget in line, consider the following ideas from solopreneurs.

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13 ethical ways to increase your site's search traffic
Mashable
If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation. Mashable asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here's what they had to say.

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How to be a successful entrepreneur: Pick your friends wisely
Forbes
Have you ever looked around your group of friends and thought wow — these people are truly amazing?! If not, you could be hurting your business.
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Is Bing a better buy than Google AdWords for small business?
Search Engine Land
Data released by small business marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a "more efficient" buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of leads for SMBs, according to the company's analysis.
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9 steps to effective business emails
By Joe Latta
Email communication is a key part of nearly every project, client relationship and business development effort. In fact, according to a study by the Radicati Group, this year the average corporate employee will dedicate 28 percent of each workday to email, sending and receiving more than 115 messages. Unfortunately, all too often the email messages we create are structured and sent in ways that confuse co-workers, annoy clients and frustrate prospects. That's why we're discussing nine easy steps to make your emails simpler and more powerful.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    13 ethical ways to increase your site's search traffic (Mashable)
Best budgeting strategies for the self-employed (U.S. News & World Report)
Small business: Don't fall for these unethical and illegal Facebook practices (Business 2 Community)
How much are you leaving on the table? Improving your business's after-tax financial efficiency (By David B. Mandell, JD, MBA, and Carole Foos, CPA)
General insurers make a beeline for small-business owners (Business Standard)

Don't be left behind. Click here to see what else you missed.


Online reviews a thorny issue for small-business owners
Northeastern Pennsylvania Times-Leader
Mobley's Shoes' whole business concept depends on its customer service. Since 1950, the store has been providing and fitting shoes for children and women and has depended on its customer service to compete against larger stores. That's why the owners of the Raleigh, N.C., shop are concerned about the filtering of online reviews on Yelp, a website that allows customers to rate and review businesses. The site has a practice of filtering reviews and showcasing ones that have been chosen by data processing software.
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Small-business owners should 'think at the margin'
Small Biz Trends
Scott Shane writes, "If you ask an economist for advice on how to make a good business decision, he or she is likely to tell you to think at the margin. This means comparing the cost and benefit of an additional action. My conversations with small-business owners suggest that many of them do not follow this advice, which surprises me."
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Unlocking secrets about women in small business
Business 2 Community
What do you picture when you think of a woman in business? Do you picture a small-business owner and entrepreneur, or a corporate executive? Maybe you think of a woman in a pants suit, marching to an important meeting or perhaps you imagine a woman who operates her own boutique or local retail store. In reality, women in business may look like any one of those examples or they may look like none of them. Let's explore what we know about women in business and see if we can't come up with some interesting new discoveries.
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What IT department? Online tech support is a small business' BFF
Business News Daily
Need tech support but don't have the resources or desire to hire and manage an IT department? Online tech support is for you. Also referred to as remote IT support, online tech support services are more affordable — and sometimes more effective — than setting up shop inhouse. Whether a company is having computer, networking or security issues, online tech support providers can remotely do anything that an inhouse IT department can do.
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