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Time to eliminate open enrollment deadline and delay individual mandate penalty
NASE
As the House Committee on Ways and Means held a hearing on the Status of the Affordable Care Act Implementation, Katie Vlietstra, director of government affairs for The National Association for the Self-Employed, called on the U.S. Congress and the Administration to "immediately eliminate the open enrollment deadline and delay the individual mandate penalty for one year." The NASE submitted an official statement for the record for the U.S. House Ways and Means Committee hearing that advocates for immediate and swift action eliminating the open enrollment period and delaying the individual mandate penalty.
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Celebrating National Women's Small Business Month
Black Enterprise
October is National Women's Small Business Month. Women-owned businesses are one of the fastest-growing segments of the small-business community. Today, about 30 percent of small businesses are owned by women, compared to about 5 percent in 1970.
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Becoming self-employed set off a chain reaction in my retirement finances
Yahoo
K.W. Callahan writes, "Becoming self-employed may seem like the chance to take part in an exciting career adventure but it can set in motion a chain reaction that can have significant and long-lasting repercussions on your personal finances. I knew about many of the potential pitfalls that are associated with self-employment before I ever made the move from hotel management into freelance writing. However, there were certain longer-term financial ramifications that I hadn't fully considered and that have set off a chain reaction that will have a ripple effect upon my finances for years to come."
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The top features for small-business Web hosting
Ecoustics
A company cannot be successful in 2013 without a robust Web presence. Creating a website may take months of designing and planning — between a few people or even entire departments — but actually setting up the website isn't at all difficult, provided that you know exactly what features your company needs beforehand.
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Time to eliminate open enrollment deadline and delay individual mandate penalty
NASE
As the House Committee on Ways and Means held a hearing on the Status of the Affordable Care Act Implementation, Katie Vlietstra, director of government affairs for The National Association for the Self-Employed, called on the U.S. Congress and the Administration to "immediately eliminate the open enrollment deadline and delay the individual mandate penalty for one year."

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3 small-business legal fears and how to face them
The Huffington Post
Halloween may be a time for tricking, treating and frightening fun but it's important not to forget that there are real terrors at play. While they are not the same as those found in haunted houses, they can still sneak up and scare if small businesses aren't careful. The first step in overcoming any fear is recognizing that you have one. Here are three common fears afflicting small businesses and some help for how to face them.

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9 steps to effective business emails
By Joe Latta
Email communication is a key part of nearly every project, client relationship and business development effort. In fact, according to a study by the Radicati Group, this year the average corporate employee will dedicate 28 percent of each workday to email, sending and receiving more than 115 messages. Unfortunately, all too often the email messages we create are structured and sent in ways that confuse co-workers, annoy clients and frustrate prospects. That's why we're discussing nine easy steps to make your emails simpler and more powerful.

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What's your business wearing?
By Mark MacDonald
What people wear — or the style they regularly wear — starts to become recognizable. In fact, we tend to wear similar things regularly. A brand is essentially that consistency we've become known for. And those things that are consistently used/worn become the visual identity of your brand. What's your business been wearing? Textures, styles and "cut" work into the equation, but color is the most recognized component of a brand suite.
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5 simple ways to increase your small-business cash flow
Fox Business
Growing a business is a labor of love. Sometimes there's plenty of cash on hand, and other times … well, there's just not. And often as you're growing, there's trial and error involved as you figure out your cash rhythms. You can't always control your circumstances and planning ahead to have extra cash on hand is of course your best bet. So for those in the "real" world of running a small business with its ups, downs and sleepless nights, here are five ideas to help increase your small-business cash flow ASAP.
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Small Business Administration waives some loan fees
San Francisco Chronicle
Although the numbers dropped a bit in fiscal 2013, the Small Business Administration's two primary loan-guarantee programs have been on a roll lately. They topped $30 billion in fiscal 2011 and fiscal 2012, setting agency records, according to its acting chief, Jeanne Hulit. But smaller-value loans have been decreasing over the past three years, with growth in the programs coming from larger loans. The agency is waiving its 2 percent loan-guarantee fee for those smaller loans and reducing a monthly guarantee fee paid by the lenders by three-tenths of a percent. The SBA didn't announce an end date for waiving the fees.
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6 ideas for growing your small-business email list
Business 2 Community
If you're driving traffic to your website, you probably have conversion goals that tie directly back to revenue: lead, sale, phone call etc. But after only one visit, many visitors might not be ready to convert. You can increase the likelihood of them returning to your site by providing easy and obvious ways for them to opt-in to your email list — let's call this a microconversion. By capturing their email address on their first visit, you can start to develop a relationship with them, build the case for your product and get them to keep coming back to your website until they convert into real business. Here are six ideas for creating a compelling email opt-in offers that will help grow your small-business email list.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    9 steps to effective business emails (By Joe Latta)
3 small-business legal fears and how to face them (The Huffington Post)
The government shutdown and reopening (NASE)
Smart ways to handle small business finances (USA Today)
How to attract old and new customers on Small Business Saturday (American Express OPEN Forum)

Don't be left behind. Click here to see what else you missed.


5 small-business marketing tips for the hopeless introvert
Hello Bloggerz
Being successful as a marketer or entrepreneur can be far easier when you have an outgoing, extroverted personality. Many parts of a successful marketing involvement — networking, holding meetings and speaking in public — are far more natural to the extrovert. What do you do, though, if an introverted personality is what you have to work with? When you feel that your tendency to keep to yourself holds you back from succeeding in marketing, try these workarounds.
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Small-business lessons from Hurricane Sandy
The Huffington Post
It's been a year since the East Coast was rocked with one of those "100-year storms" — the kind that have shown up more and more frequently in the last decade. As small businesses found in the aftermath of Katrina in 2005 and are finding in the aftermath of tornadoes and wildfires this year, returning to full operations after a disaster is a long, arduous and expensive process. But bleak odds are just that: odds. And they don't mean your business is hopeless in the face of nature's whims. Here are three disaster-preparation strategies you can implement to survive the next calamity, whether it's a Sandy-like storm or something else entirely.
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Making heads or tails of Obamacare as a sole proprietor or small-business owner
Entrepreneur
VideoBrief When it comes to Obamacare, small-business owners have more options for deducting expenses, receiving tax credits and shopping for better insurance policies. It's critical that entrepreneurs understand their options, which include Health Reimbursement Arrangements, or HRAs. Here is a brief video expanding on these issues.
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Incorporated versus unincorporated self-employment
Small Biz Trends
The most important difference between incorporated and unincorporated self-employment lies in their commonality. Many more Americans are unincorporated self-employed than incorporated self-employed. This difference in frequency means that any discussion of all self-employed workers requires properly weighting the two groups of self-employed.
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5 tips for a rockstar Web design strategy
Design Your Trust
In an age of digital communities, your website should be more than "just another website." It should be as distinctive as your business and offer a visually engaging and intuitive experience for your visitors. Your website is your digital stage. You don't have to be a superstar to engage with your customers but with the right strategy in place you can make that impression. The following five small-business Web design tips can help your site succeed faster — with minimal impact to your bottom line.
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