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Forbes
In many ways, artificial intelligence is already influencing digital marketing in general, and content marketing in particular. But the truth is, there is so much more to come — so many more changes and improvements that AI will surely bring to content marketing.
In this blog post, I’m going to explore some of these changes in order to try to understand what the future holds — read on to discover the three ways that artificial intelligence will change content marketing.
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Entrepreneur
An entrepreneur is often pictured as a young adult, hardly out of college, with a dream (not necessarily a vision) to transform the world. While the stereotype has been confirmed through the astronomical success by a select group of individuals, the inconvenient truth still remains that most businesses fail. Confounding the stereotype, age (till a certain threshold), may be inversely correlative to entrepreneurial success.
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TechGenix
Rapid technical innovation has made it difficult for CIOs to oversee each aspect of organizational technology. Roles that were earlier compartmentalized have now become so ambiguous that business leaders have to rethink the company structure, all in an attempt to capitalize on the huge tech opportunities presented to their firms. At the same time, they must contend with the continued challenges of adoption and implementation. The key to success lies in understanding the current shape-shifting tech landscape along with the tools needed to navigate these uncharted waters. So, let’s take a closer look at the different technology truths business executives should look forward to in the coming years.
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By Emma Fitzpatrick
Digital outpaces every other sector — whether we’re talking about online shopping or overall marketing trends. As you start planning for 2019, you should know that digital’s seemingly exponential growth is continuing, so you should plan on spending more on online efforts. For reference, 82 percent of marketers plan to spend more of their budget on digital media, according to Nielson’s 2018 CMO report. On average, they plan on increasing their digital media budget by 49 percent. To make that happen, 44 percent plan to cut back on their traditional media spending.
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CustomerThink
Trust is at the heart of every business transaction, big and small. If anything, technology has made it even more important and given us new ways to build it.
A decade ago the idea of staying in a stranger’s house during your vacation would have been unthinkable. Then along came Airbnb and changed the way people travel forever. They did it by building trust, in their own brand and between individuals. In simplifying the communication between hosts and guests and allowing guests and hosts to rate each other while constantly iterating the system to improve it, Airbnb gave its customers the ability to assess other people’s reputations and created trust in the booking process.
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By Lisa Mulcahy
You think you've come up with a winning concept that will garner huge profits for your company, so of course you want to get working on its specs ASAP. Not so fast: before going any further, you need to step back and review your idea's merits with an eye toward quality control. According to research, the best concepts have the following factors in common.
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Entrepreneur
Since e-commerce is still relatively new to Southeast Asia, there is an air of uncertainty of how it will change the economy. While the rise of online marketplaces and platforms will undoubtedly be a convenience for consumers, as they no longer have to sit through traffic to pick up every item they need, the fate of brick-and-mortar employees is less certain.
Some of us may look to the U.S. as a reference and grow worried. Amazon, after all, ate into the market share of traditional bookseller Borders, with its wider selection and cheaper prices until the latter had to shut its doors in a widely publicized bankruptcy.
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By Catherine Iste
The holidays are upon us. Among so many other challenges and festivities at work, it also means increased opportunities for blurred lines between business, eating and drinking. Here are a few simple rules to remember in some common situations. For example, even when they can feel like mandatory fun, group meals may be the simplest social scenario to understand and follow the rules. And rule No. 1 is follow the lead.
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