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3 ways technology gives your small business limitless boundaries
Smart Hustle Magazine via Mediaplanet
Think back 20 years ago. Before the Internet, social media and mobile marketing was popular. Running a business was different; starting a business was much different. You had to rely on local marketing, phone calls and plane rides to expand your business. Today, thanks to the internet and the rise of social networks, a very small home-based business in Indiana can compete just as effectively as a 120 person business in downtown Los Angeles.
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Walking away from a customer who demands a discount
The New York Times
Our prices are competitive and fair, and in most cases we really can't afford to lower them. Most customers that demand discounts are Tier 2 clients. It's always tough to say no to a customer, but it’s even tougher to lose money. We are working to keep our prices from going up, even though the costs of our materials, utilities, labor — and health insurance — are increasing.
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Don't give up: Turnaround tips for a failing business
American Express OPEN Forum
According to the U.S. Bureau of Labor Statistics, fewer than 50 percent of businesses reach the five-year survival mark. Depending on how you define failure, that figure can grow to as high as 80 percent if you consider failure as failing to meet the projected return on investment, according to Harvard Business School's Working Knowledge blog.
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The secret to protecting your brand starts with your name
Small Business Trends
You want your business to stand out in the crowd. That's why your brand should be highly memorable, emotionally compelling, and different from the rest. If you're planning on launching a business in the New Year, keep in mind that your business name is the cornerstone of your brand. Most likely, before customers get to know you or your products, they'll hear your business name. Yet, while a name is critical to defining the brand, companies often make mistakes when selecting their name.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    What's my optimal filing age if I'm self-employed with no retirement fund? (Forbes)
National Association for the Self-Employed releases top 5 benefits to help small business start and grow (NASE)
Barbara Corcoran on how to start your own business on the side (Entrepreneur)

Don't be left behind. Click here to see what else you missed.


How to change your habits with the help of 1 clever marketing trick
Fast Company
We all have goals, whether they’re lofty plans like getting a promotion or taking on more responsibility at work or simple lifestyle changes like going to bed earlier or eating healthier — it's how we accomplish these goals that’s not as easy to identify.
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Self-employed find it's not easy to get a mortgage
Los Angeles Times
Despite often earning higher incomes, self-employed borrowers have a harder time getting a mortgage than their salaried peers, according to a new study out Thursday. And as the ranks of the self-employed grow, that's hindering the housing recovery.
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Why quitting a great job was the best decision
LinkedIn via Entrepreneur
When you step off the expected path of success, there is a temptation to start your new project with a big bang — something that shows everyone how right you were.
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Self-Employed OutFront Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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Yvette Craig, Senior Content Editor, 469-420-2641  
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