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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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Trade shows are an opportunity to meet potential distributors and buyers, test market interest, evaluate the competition, and identify strategic alliance partners. Deciding to invest in a trade show exhibit booth to promote your product is an important strategy that can...

source: Entrepreneur

A daily 4,000 IU dose of vitamin D may decrease triglyceride levels in post-menopausal women with an increased risk of heart disease, says a new study from Mexico.

source: NutraIngredients-USA.com

Daily supplements of calcium and vitamin D may help boost bone density for military personnel undergoing basic combat training – a period that places individuals under increased risk of skeletal stress factors.

source: NutraIngredients-USA.com

Consumption of grapefruit juice may block weight gain from a high-fat diet by improving metabolic markers, according to research in mice.

source: NutraIngredients-USA.com

It's almost impossible to imagine life without flexible, transparent and water-resistant food packaging, without plastic sandwich bags, cling film or shelves filled with plastic jars, tubs and tubes and durable bags and boxes.

source: GreenBiz

A soluble fiber in oats, called oat beta-glucan, is widely regarded for its ability to help lower human cholesterol. At least five national health agencies around the world permit related oat beta-glucan health claims. Multiple studies back up these health claims, but DSM...

source: Nutritional Outlook magazine

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