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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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More and more, we’re hearing from Natural Products Association (NPA) member retailers that there is a need for access to educational materials related to the products they sell on their shelves each day. Now, we’re turning to all NPA member suppliers, asking...

source: Natural Products Association

The Natural Products Association (NPA) has seen an increase in membership with 127 new members since it named Daniel Fabricant, Ph.D., Executive Director and CEO....

source: Natural Products Association

NPA announces the hire of Aimee Nichols as director of government affairs and Melinda Price as communications coordinator. The two will join a committed Washington, D.C., staff of government affairs and communications experts to further increase NPA's presence in front of Congress and the federal government and assist with the day-to-day needs of its growing membership....

source: Natural Products Association

If your business is currently paying minimum wage to hourly employees, you'll need to make some important decisions about how to handle the pending increase.

source: BusinessNewsDaily via FOX News

Jeff Suffolk wasn't sure he had what it took to run a fast-growing company. Turns out his passion and commitment counted for a lot more than he realized.

source: Inc.

Opponents of mandatory labeling for foods made with genetically modified organisms spent more than $27 million in the first six months of this year on GMO-related lobbying, roughly three times their spending in all of 2013, according to an analysis released.

source: Reuters via The Huffington Post


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