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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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When you buy a box of crackers labeled "natural," do you just assume they're organic? Don't. When you choose an "all natural" chocolate syrup for your kids' ice cream, are you thinking it has less sugar? Read the label. But what about...

source: Los Angeles Times

New federal guidelines are putting a squeeze on school snacks and fundraisers. The USDA's Smart Snack guidelines went into effect this summer, affecting public schools across the country that receive funds from the National School Lunch Program.

source: FOX News

As the nation's food regulatory agency considers a sweeping overhaul of food and supplement labels, trade organizations representing the dietary supplement industry weighed in last week with observations by the deadline for submitting public comments.

source: Natural Products INSIDER

Keep a food log for three to five days at least twice per year for a nutrition "reality check." Seeing your habits written down may clue you in on what you might be missing or going overboard on.

source: Triathlete.com via CNN

In a U.S. dietary supplement industry worth more than $20 billion, Daniel Fabricant was known as a hard-working and matter-of-fact regulator, bent on boosting compliance with years-old regulations that are intended to ensure...

source: Natural Products INSIDER

After years of industry suspense, a U.S. and Canadian nutrient assessment group has tabbed omega-3 EPA and DHA for its next round of Dietary Reference Intake (DRI) reviews. The two fatty acids are, thus, likely on their way to earning Recommended Daily Intake (RDI) values.

source: Nutritional Outlook

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