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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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Lure an association exec from their desk with grilled chicken and burgers, and you'll get lots of insight. That was our tactic during a recent lunch at STK in D.C.

source: Bisnow

Long-term use of vitamin C and E supplements do not increase the risk of cancer, while vitamin C may offer some colorectal benefits, according to a new analysis from Harvard researchers.

source: NutraIngredients-USA

Natural Products Association CEO Dr. Daniel Fabricant, who previously served as director of the FDA's Division of Dietary Supplement Programs, and SVP of Scientific and Regulatory Affairs Dr. Corey Hilmas, former chief of the division's Dietary Supplement Regulation Implementation...

source: Natural Products Association

Schizophrenia is extremely prevalent in high latitudes and cold climate; hence, researchers have theorized that there may be a strong association between vitamin D and the disorder.

source: Science World Report

One recently deceased flavor has yet to be memorialized there: Coffee Heath Bar Crunch, one of the company's best-sellers. Ben & Jerry's CEO says the company had to remove the key ingredient, Heath bars made by Hershey, and rework the flavor. Its replacement is called Coffee...

source: NPR

Let's say a trade magazine reporter wants to write about enzymes and contacts you. You're too busy, so you ignore the email. Two consequences arise from that.

source: Natural Products INSIDER

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