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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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Lure an association exec from their desk with grilled chicken and burgers, and you'll get lots of insight. That was our tactic during a recent lunch at STK in D.C.

source: Bisnow

The Farm Bill contains a trillion dollars in government spending. Companies and outside groups spent plenty of money fighting for a piece of the pie. But exactly how much did they spend on the Farm Bill? It's nearly impossible to find out.

source: Harvest Public Media via KTNE-FM

The movement to require food companies to label products that were genetically engineered is heating up in the U.S. this year. Thirty-five bills have been introduced in 20 states on the issue, and ballot initiatives are set in Colorado and Oregon.

source: The Wall Street Journal

It's been 20 years since lawmakers first butted heads over the regulation of dietary supplements. The question was: should vitamins, minerals and other naturally derived nutritional products be regulated like a food or like a pharmaceutical?

source: WAMU-FM

Long-term use of vitamin C and E supplements do not increase the risk of cancer, while vitamin C may offer some colorectal benefits, according to a new analysis from Harvard researchers.

source: NutraIngredients-USA

Natural Products Association CEO Dr. Daniel Fabricant, who previously served as director of the FDA's Division of Dietary Supplement Programs, and SVP of Scientific and Regulatory Affairs Dr. Corey Hilmas, former chief of the division's Dietary Supplement Regulation Implementation...

source: Natural Products Association


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