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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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Recent research by HSB found that more than half of all small and midsize businesses have been hacked at some point, and nearly three-quarters weren't able to restore all the lost data. The two most common methods of attack are phishing — gathering sensitive information...

source: FOX News

Some people simply can't leave a relationship — no matter how bad it is — until they're certain they have the next one locked down. This leads to sometimes months of overlap, "should I or shouldn't I?" internal debates, and tiptoeing over blurry lines. That's...

source: Inc.

Just like Twitter or Facebook were when they first came out, Snapchat still seems foreign and new to most businesses. However, even though its focus is on sending photo and video messages one at a time (which also expire after a time period you set), it can be difficult...

source: Small Business Trends

Makers of dietary supplements are at it again, putting a new chemical stimulant – untested on humans — into workout, weight-loss and brain-function products sold widely through retailers including Amazon and GNC. Yet federal regulators have taken no action despite...

source: USA Today

The trade associations of the dietary supplement industry are endorsing an advisory for marketers and retails, as well as for consumers of dietary supplements. While there are many dietary supplements that have...

source: Natural Products Association

NPA filed a "friend of the court" or amicus brief with the U.S. Supreme Court and the U.S. Attorney’s Office for the District of New Jersey that challenges legal action by the Federal...

source: Natural Products Association


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