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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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NPA is asking industry members and consumers to encourage their representatives and senators to join the Dietary Supplement Caucus, a bipartisan and bicameral group of legislators who facilitate discussions among lawmakers about the benefits of dietary supplements and promote...

source: Natural Products Association

New York Attorney General Eric Schneiderman continues to target dietary supplement retailers and manufacturers with no legal authority to do so, aiming to significantly reduce consumer choice and keep products out of the hands of more...

source: Natural Products Association

Hair loss is a distressing thing for anyone, and is particularly so for women, but scientists have found that taking a nutritional supplement can improve the overall scalp coverage and hair condition.


Boys with attention-deficit/hyperactivity disorder may benefit from the omega-3 fatty acids found in fish and some vegetable oils, a small European study suggests. Those who regularly ate an omega-3-loaded margarine experienced an improvement in their ability to pay attention,...

source: HealthDay News

New York Attorney General Eric Schneiderman took aim at the nutritional supplement industry on Feb. 2 by sending cease-and-desist letters to the retailers GNC, Walgreens, Target and Walmart. He claimed testing of dietary supplements...

source: Natural Products INSIDER

The California Office of Environmental Health Hazard Assessment recently proposed several new regulations aimed at providing more specific guidance to businesses regarding Proposition 65's warning requirements. Unfortunately, the proposed...

source: Natural Products INSIDER


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