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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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A study out this week is calling new attention to the health risks of some dietary supplements, and whether the industry and the U.S. Food and Drug Administration are doing enough to protect consumers. It found that some popular weight loss and workout supplements contains...

source: PBS NewsHour

Two lawmakers called on FDA today to investigate manufacturers of dietary supplements containing an amphetamine-like substance known as BMPEA and take swift regulatory action. "While the direct effects of BMPEA...

source: Natural Products INSIDER

State Attorney General Eric Schneiderman has grabbed nationwide headlines by essentially accusing the herbal supplement industry of massive fraud. But it turns out the one peddling snake oil was Schneiderman himself —...

source: New York Daily News

The Editorial Board of The New York Times went off half-cocked yesterday in blaming a former FDA regulator for the agency’s delay in acting on weight loss supplements adulterated with a blood pressure-raising chemical...

source: Forbes

A lot of people are now scared of BMPEA because there are not any human studies. They say that there are only a handful of preclinical studies. Gee, thanks for saying that the research done by 99 percent of biomedical scientists is bogus. A recent study suggests that, based...

source: Science 2.0

Attorneys general from New York, Indiana, Connecticut, the District of Columbia, Hawaii, Idaho, Iowa, Kentucky, Massachusetts, Mississippi, New Hampshire, Pennsylvania, Rhode Island and the Northern Mariana Islands have sent a letter to Congress asking for a "comprehensive...

source: Natural Products Association

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