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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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A new rule proposed by the U.S. Food and Drug Administration would help eligible foreign entities to demonstrate their food meets US safety requirements. The FDA Food Safety Modernization Act (FSMA) program -- supported in an FDA...

source: Undercurrent News

The U.S. House of Representatives passed a hotly debated measure that blocks any mandatory labeling of foods made with genetically engineered crops, including pre-empting a state law set to take effect next year in Vermont. Dubbed the Safe and Accurate Food Labeling Act...

source: Reuters

The IRS is fairly generous when it comes to tax deductions for small businesses. As a general rule, a business can write off any ordinary and necessary expense it incurs. There are, however, some notable exceptions to that rule. These eight expenses seem like legitimate...

source: Intuit

A key set of immune cells that protect the body from infection would be lost without directions provided by vitamin A, according to a recent study. A team of researchers found retinoic acid is necessary for two of the three types of innate immune cells that reside in the...

source: ScienceDaily

It's been eight years since FDA published its final rule regarding GMPs (good manufacturing practices) for dietary supplements. Still, this late in the game, many are perplexed about what the regulations are asking for. There are still companies that believe they are doing...

source: Natural Products Insider

Understanding consumer perception is a must when marketing natural ingredients. New research from Datamonitor Consumer shows the health halos surrounding vitamin C, vitamin E, aloe vera and green tea make these ingredients ideal...

source: Natural Products Insider


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