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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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In a recent Newsflash newsletter, it reported on how the Australian postal service is tapping into ecommerce to boost cross border trade with China. Australia Post signed a deal with Alibaba Group to set up a store on Tmall, its B2C marketplace for Chinese shoppers. The...

source: eCommerce Bytes

The U.S. Postal Service is asking federal regulators to approve a two-year test of U.S. Postal Service delivery of "groceries and other prepackaged goods" in the early morning hours in big cities across the country, expanding beyond...

source: GeekWire

Receiving and reading the mail continues to be part of every Canadian's daily routine. It also provides businesses that use direct mail to target their market demographic a valuable tool to engage with a captive audience. very day, people are bombarded with advertising...

source: The Mississauga News

The United States Postal Service will default on a more than $5.5 billion prefunding payment to the U.S. Treasury, according to the agency’s chief financial officer. It won’t be the first time the Postal Service has...

source: FedScoop

In a late August visit to San Diego, The Postmaster General of the United States Patrick Donahoe described the situation the Postal Service is in as “very fixable,” but only through legislation. The financial situation that...

source: The Coast News

With the advent of social media as a direct marketing channel and the low costs of email when compared with the rising costs of post, it’s tempting to cut your direct mail programs more and more – but is it the right...

source: Yeomans Marketing


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