Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
The full color National Postal Forum promotional catalog will...
Mike Porter writes, "I ran across an article on the internet a couple of weeks ago. At first I thought it was a joke, but the author was serious. He provided step-by-step directions on how to make a business-size envelope using your inkjet printer and Google Docs. There...
Your audience is in more than one place—you need to be too. multichannel marketing means reaching your audience across more than one channel. A good multichannel campaign could be the key to your marketing success. Customers these days rarely communicate with any brand...
Thinking a little more creatively will add that vital spark to the performance of your direct mail campaign. This quick checklist shows you how.
Consistency is at the core of any successful direct mail campaign. Part 2 of our series based on the book Great By Choice, looked at how fanatic discipline=consistency and why it is so important in direct marketing. Today, we...
These are odd times. As several traditional publishers continue to fold pricey magazines under the weight of the digital revolution, print magazines become a luxury item. Music sales—digital or otherwise—continue to decline, yet vinyl sales were up more than...
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