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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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Direct mail continues to raise more than other fundraising methods, but that doesn't mean there aren't some challenges ahead, says Tobin Aldrich. There's nothing more tedious than the arguments you sometimes get into about which types or channels of fundraising are the most...

source: Civil Society Fundraising

Creatives obsess about fonts and graphics in marketing material, and lawyers fret about legal compliance in marketing and advertising campaigns—and all that is important—but the core driver of campaign success is deeper...

source: MarketingProfs

A direct mail piece is an effective way to reach out to your customers, putting your brand directly in their hands and engaging them with content that speaks directly to them. Variable Data Printing (VDP) allows you to increase the effectiveness of your direct mail marketing...

source: Target Marketing Mag

The younger generation is aggressively marketed via the internet. Many companies ignore them in direct mail marketing campaigns, thinking young adults are only interested in the digital world. In fact, young adults are a rich opportunity for your direct mail marketing campaign...

source: TMR Direct

Ever since mail has been delivered to people's doors, it's been one of the most effective ways for brands to get in touch with their customers. The medium has a powerful ability to perform a number of roles, such as raising brand awareness, lifting sales, increasing footfall...

source: Print Power

Postmaster General Patrick Donahoe's final earnings call was emblematic of his four-year run at the helm of the Postal Service: Revenues edged slightly up, but the bottom line was weighed down by financial burdens that continued to engulf...

source: Direct Marketing News


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