Maybe it is a testament to the increasing success of the use of innovation and technology in the mailing industry, or maybe it is just the fact that no technology business is immune from becoming a target of "patent trolls." Regardless...
The premier mailing industry meeting and trade show Forum starts in 10 days! The National Postal Forum continues to gather the mailing industry’s most influential thought leaders, innovators, and visionaries. From March 16-19...
Americans dearly love getting their mail daily. But they can't say what they'd miss if the U.S. Postal Service disappeared. "People seemed to sense that the Postal Service disappearing would be a bad thing, but they had trouble articulating more specifically how this would...
It's actually pretty easy to get exactly what you need when it comes to mailing lists for your direct mail campaigns. There are two sources that can help you narrow down your list selection: SRDS or a list broker who'll do all the researching and negotiating for you.
Now is the time to plan your spring direct mail campaign. And just because you do not currently do one, does not mean you should not be thinking about it. Direct mail is still the only source of new orders that can be projected with any degree of accuracy and until digital...
As with any product area, there is a huge variation on what is available. You can spend a few hundred dollars at your office supply store to get a small opener that is fed one at a time or you can spend tens of thousands on a unit that extracts the piece and can have the...
Grant Johnson writes, "Back in the 1980’s, when I first began my career, I attended a seminar where a B2B case study was presented. The speaker’s theory was that the more you took advantage of all five senses in your direct mail campaign, the more successful...
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