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The handwritten letter always delivers
I am deeply aware of the mission and urgency of the National Postal Forum, as well as this publication: "To assist the United States Postal Service in building relationships with and educating mailers in the most effective and efficient use of the products and services...
Adam Lewenberg writes, "It can be very complicated to manage your mailing equipment agreements because there are so many different charges and often time avoidable fees can arise. This gets multiplied if you are responsible for multiple locations. I have helped accounts...
Judges have backed U.S. postal regulators in ordering the U.S. Postal Service to reduce the excessive discounts it offers for presorted mail. The U.S. Court of Appeals for the District of Columbia Circuit recently dismissed an attempt...
These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out. So direct mail (the kind that the postal delivery person puts in your mailbox, remember?) must be dead in the water. Right?
Whether you think direct mail is making a comeback or it never went away, the truth is publishers are returning to direct mail. The good news is that it does not have to be that expensive and a good example of this is the double postcard format.
A U.S. official said recently that the United States and Cuba will resume talks on restarting direct mail service - a diplomatic foray which may be at once uniquely outdated, and potentially significant.
An influential U.S. Congressman has issued an initial draft of a postal reform bill designed to save the US Postal Service from "complete insolvency." Darrell Issa, the chairman of the House Oversight Committee, released the discussion document, proposing to cut Saturday...
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