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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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The end of 2017 will soon be upon us and the new year will begin. For nonprofits that means a concerted effort on what is referred to as “year-end fundraising.” While we prefer a focus on consistent “all-year” fundraising, we truly appreciate the...

source: Memphis Daily News

Let’s face it: Communicating with customers and prospects is exhausting. Between the website updates, emails, all the social media channels, direct mail pieces, advertising and phone calls, it’s almost impossible keep up with all of the ways you’re expected...

source: The Business Journals

In all the talk about marketing technology stacks throughout the sessions held during our MarTech Conference in Boston this week, several themes emerged. One of those themes was around the question of centralization, tool connectivity...

source: MarTech Today

Going to trade shows or getting calls from mailing equipment salespeople can lead mailing operations managers to conclude the answer to all their problems is new equipment. Sometimes that’s true, sometimes it’s not. While upgrading inserting machinery is sometimes...

source: Mailing Systems Technology

If you are looking for the easiest way to save money on postage, look no further. Presort services will pick up your mail daily, weekly, or as needed and then commingle it with other clients’ mail on their sorting systems to get you lower postage rates. These services...

source: Mailing Systems Technology

That time has come for rate increases by the United State Postal Service, which were rolled out last week. As usual, these announced 2018 increases were filed in a notice with the Postal Regulatory Commission (PRC), and, if the price increases are approved, they would take...

source: Logistics Management

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