Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
Just a few years ago most of us in the political media business were predicting a gradual phase out of direct mail. The reasoning went something like this: Why keep using mail when targeted digital ads are so much cheaper and video so much more emotionally evocative? As...
Older people whose children have left home to start their own careers and families can often feel sad and nostalgic but also excited about the next chapter of their own lives. The peak age for empty nesters is between 55 and 64, and...
This new whitepaper from Neopost USA looks at how today’s mail centers can provide a wealth of opportunities for companies and organizations. It explains why businesses should consider the real effects that preparing and sending...
We’ve all heard a million times that “direct mail is dead” because we live in a digital age. Talk about a blanket statement! But if it’s true, then someone might want to let a lot of digital-first marketers know that. They’re using direct mail...
A House committee on recently passed a measure to overhaul the U.S. Postal Service, giving the legislation bipartisan support that could lead the lower chamber to pass its first significant U.S. Postal Service reform in 10 years.
We’ve been helping businesses and organizations with their direct mail needs for more than 45 years, and we’ve observed a common tendency to focus almost exclusively on generating new leads. While uncovering new leads is an essential element for growing your...
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