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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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The U.S. Postal Service is down to just one member on its Senate-confirmed board of governors, and at least one member of the upper chamber is not happy about it. Sen. Tom Carper, D-Delaware, a long-time U.S. Postal Service...

source: Government Executive

We manage some of the largest mailing equipment fleets in the world and find the same issues happening in every organization that leads to overspending, fees and lost postage. It does not matter if you have five locations or 2,000; there are certain processes that need to...

source: Mailing Systems Technology

Once upon a time, when the Internet was young, anyone could collect email addresses from wherever they wanted to and send as many unsolicited emails as they liked. By the early 2000s, spam had become a huge problem, and countries like the U.S. started introducing laws requiring...

source: TMRdirect

The Internet of Things is now a reality. Google has driverless cars, and we can control our TV, our heating and hot water remotely. The more digitally connected our lives become, the more data we generate. By 2020, 212 billion devices will be connected to the Internet, according...

source: IoT Tech News

The next big thing in marketing may be sitting in your mailbox. Year after year, companies seek out the freshest ideas to build brand awareness, launch products and convert new customers. To choose the right one, they need the facts. Get a big-picture view of the newest...

source: USPS Delivers

Despite the fact that we’re living in a digital age, direct-mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their way to our mailboxes each week –...

source: Business 2 Community

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