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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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For the first time, National Postal Forum (NPF) attendees will have the ability to also receive Executive Mail Center Manager (EMCM) certification (EMCM) at the National Postal Forum in Anaheim, California, held May 17-20,...

source: NPF

Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs. For one university, the goal was straightforward:...

source: ChiefMarketer

Ever felt overwhelmed by the constant bombardment of emails, texts, tweets and digital alerts? Gone are the days when our doormats were flooded by the daily delivery of unsolicited direct mail. And while that comes as a relief to some, the shift towards digital communication...

source: Ad Communications

It’s true, owning and operating a business has changed drastically in the past 20 years. Going from manual processes to automated processes, finding and retaining new talent and most importantly, switching up marketing tactics to appeal to the ideal consumer. Fortunately,...

source: Valpak

When you hand over the responsibility for your direct mail campaign to an external service provider, it’s normal to feel a twinge of concern about whether the final product is going to meet your standards. Implementing a quality campaign...

source: TMR direct

For the past several years, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct mail response is on the rise. Consumers enjoy getting direct mail that is applicable to them. When direct mail is targeted correctly,...

source: Target Marketing Magazine

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