National Postal Forum Mailing Industry Update MultiBriefs
May 22, 2012
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US Postal Service hopes summer incentive can boost flagging ad mail volumes
Post & Parcel
The U.S. Postal Service is now inviting commercial mailers to take part in its hotly anticipated summer promotion, which offers a 2 percent postage discount for letters, flats and cards bearing barcodes suitable for reading by consumer smartphones. The Postal Service is hoping the campaign can help to increase mail volumes during a traditionally low period of the year, after advertising mail volumes have so far this year been seeing a slowdown in the U.S., thanks in part to a "muted" economy.More

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