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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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For those in the business of direct marketing, perhaps the most elusive factor to pin down in any campaign is the concept of value. And for direct mailers, the immediate effect of marketing that is valued can be hard to discern. If an...

source: PrintWeek

The most unlikely beneficiary of the online-lending boom may be the U.S. Postal Service. LendingClub Corp., Prosper Marketplace Inc. and other financial technology, or “fintech,” companies are spending hundreds of millions of dollars trying to pry customers away...

source: The Wall Street Journal

Success in business depends on a lot of factors; however, one of the most important is the ability to be persuasive. Understanding key tendencies of human behavior, can help you create direct marketing campaigns that grab attention, pique interest and entice action –...

source: Allegiant Marketing Group

New donors declined by 11 percent. New donor revenue dropped by $11.3 million. Had the suspension of its direct mail acquisition program continued, the American Cancer Society (ACS) projected a loss of almost $30 million over five years. ACS leaders decided in late...

source: The Nonprofit Times

These days it's not enough for companies to use just one method to engage with their target market. Everyone is pressed for time, and the digital age makes the need for instant gratification even greater. That, in turn, makes the concept of integrated marketing even more...

source: TMR direct

To date, the tremendous breakthrough of digital marketing tools has led to the emergence of new strategies and ideas on how to reach out to potential customers, fulfill their expectations and demands and turn them into loyal brand advocates. However, let’s keep in...

source: Target Marketing Magazine


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