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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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In the old days, direct mail was much less of a precision marketing tool than it is today. Before data analysis made effective targeting possible, it was all about volume and was hard to track the hit rate. The biggest issue, however, was the method of response. Unless...

source: iNTERGAME

A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers. The shoe retailer’s typical customer is between ages 35-55, college educated, married and in the later stages of his or her...

source: ChiefMarketer

As we grow into an increasingly digital society, it’s hard to believe that millennials, of all people, respond well to direct mail. But a recent study found that 84 percent of millennials take the time to look their mail.

source: Business 2 Community

In today’s digital world marketers must find new ways to engage their audiences, and that even applies to more traditional forms of marketing such as direct mail. By integrating new technologies such as "enhanced augmented reality" and "near-field communication," direct...

source: Newsday

We read about privacy breaches a lot. Stories about hackers are in the news every day now, thanks to intrusions affecting government institutions and high-profile politicians. Security violations in the mailing industry are not as newsworthy, but when they happen, the effect...

source: Mailing Systems Technology

Want to make your direct mail irresistible? Take inspiration from The Standard Group, a print marketing and logistics company located in central and eastern Pennsylvania that recently won the 2017 Irresistible Mail Award from the United States Postal Service.

source: PrintingNews


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