Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
If necessity is the mother of invention, then marketing is the offspring of a roller coaster economy. For today’s small business owners, external forces such as the economy and increased competition are driving them to boost their marketing efforts like never before....
A busy holiday season is a good thing for any ecommerce business. Orders flow in and revenues rise, but the holidays also pose a serious shipping challenge. Adhering to the major carriers’ holiday 2015 shipping deadlines...
Summer Could writes, "Over the last 25 years, I have seen a lot of direct mail mistakes. Sometimes they have been really funny, like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny....
We spend a lot of time comparing the merits of new digital media to more traditional promotional methods in our marketing program courses. While we just launched a Digital Marketing Certificate, and research shows investment in that arena spiking, direct mail still holds...
A direct mail campaign is a great way to get your message across to a large number of people and businesses in a particular area. However, even with the best graphic design and a message that is timely and on point, if you’re not paying attention to maintaining your...
The U.S. Postal Service is looking to modify its 2 percent-off promotions for 2016, with a move toward motivating direct mailers to do A/B testing and to try out advanced printing technologies to increase customer engagement and response.
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