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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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Consumers may notice they're getting fewer postcards from friends, but U.S. Postal Service says direct marketers are still fans of the mail option. Specifically citing a product called "Every Door Direct Mail," the Postal Service says that what it first issued as "postal...

source: Target Marketing Magazine

The U.S. Postal Service is working on new services to notify customers when mail or parcels are being delivered to their mailbox. A new service called Real Mail Notification has been trialled in Northern Virginia since last year, and...

source: Post & Parcel

A lot of people tune into the Super Bowl every year just to watch the commercials. Some years there are some great ones. Other years, not so much. If your particular team isn’t playing, the commercials can be the highlight of the whole day. And when you think about...

source: TMRdirect

Did you know that how well you build your list accounts for 60 percent of the success of your direct mail campaign? Just as a bad list can lead to failure, a "perfect list" can lead to great success. So, just how do you create the perfect list? Ask questions and use the...

source: Allegiant Marketing Group

In today’s digital age, many insurance marketers still use traditional direct mail to acquire new customers – and there’s absolutely nothing wrong with that! However, many fail to integrate this essential offline initiative with social media platforms.

source: Property Casualty 360

The digitalization of the U.S. Postal Service is officially underway. Better use of data for the benefit of direct mailers and citizens alike was the common theme driven home by the Postmaster General, CMO, COO, and VP sales of the Post Office during the opening keynote...

source: Direct Marketing News

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