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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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With hundreds of invitations going out to the public each day, it is difficult to cut through the clutter to make your event stand out and garner interest. Taking themed invitations to a whole new level, the House of Krug decided to make its invitations synonymous with one...


There is a myth out there. The myth outbound marketing is dead.It’s dead because no one wants to be disrupted anymore. We mute television commercials, ignore online pop-up ads, and we “spam” emails that try to market to us. Facebook users usually ignore...

source: Business 2 Community

Demand creation through advertising – acquisition advertising – remains among the most important ways that a business can grow sales. Internet advertising has played a major role in this approach, which looks to generate interest...

source: TheStreet

Surprisingly, many people don’t know the difference between sending direct mail for acquisition purposes and sending direct mail for retention purposes. The most common response we get is, “why can’t I send everyone the same thing?” The reason is...

source: Target Marketing Magazine

Talk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It's what's known in the industry as "The 40-40-20 Rule" (40 percent of your success...

source: TMRdirect

The U.S. Postal Service today filed notice with the Postal Regulatory Commission (PRC) of price changes for Shipping Services products to take effect next year, following the end of the holiday mailing season. The filing does not include any price increase for First-Class...

source: Multichannel Merchant


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