npf Weekly Update MultiBriefs
Contact Us
Media Kit

Browse Categories

Browse by Date

Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
Search past issues
Search products and services

When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment typically exceeds most other forms of marketing. However, inefficient list targeting and poor mail piece design can cost you a lot of money....

source: Target Marketing Magazine

Can you do more than talk about your product or service on your outer envelope? In the 10th episode of "Engaging Envelopes," a series sponsored by Tension Corporation, direct mail consultant Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies...

source: Target Marketing Magazine

“The process is broken!” “What is the problem?” “Can we do it better?” “Because we have always done it this way.” These might be some common phrases used across your company — especially in a mail center. So, what is...

source: Mailing Systems Technology

The U.S. Postal Service delivers your mail and packages. And depending on the outcome of pending negotiations, your neighborhood letter carrier could also be your local census-taker. Testifying before the Senate Homeland Security and Government...

source: Federal News Radio

January and February are typically slow sales months for most retail entrepreneurs. The credit card bills have come in for the holiday shopping sprees, consumers have made resolutions to save more money and blustery weather keeps people inside. Once you’ve enjoyed...

source: Small Business Trends

Direct mail. We’ve all gotten it. Whether you like it, or refer to it as “junk mail,” you may still question why companies continue to spend hundreds of thousands of dollars on direct mail campaigns when the world of marketing continues to gravitate towards...

source: Business2Community


Powered by MultiBriefs
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063

Subscribe to National Postal Forum Mailing Industry Update

*First Name:
*Last Name:
Street Address:
State / Province:
Zip / Postal Code:
Are you a member of NPF? Yes   No
Privacy Policy