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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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Social media, text messaging and email may be the preferred methods of communication for most people and organizations today, but when it comes to charities and nonprofits looking to raise awareness and funds, old school direct mail is still the preferred way to go.

source: The Daily Item

On July 27, Victoria Stephen, director of mailing services, new products and innovation at the U.S. Postal Service (USPS), joined Printing Impressions Editor-in-Chief Mark Michelson for a webinar exploring the convergence of direct...

source: Printing Impressions

Jay Geier says last year, despite the digital marketing explosion, direct mail was found to have higher response rates than online advertising, and believes direct mail is an important component in any marketing campaign. He offers some simple tips to develop quality, effective...

source: Dental Economics

The next generation of direct mail is here. It combines traditional print marketing with online follow-up, creating a seamless multichannel experience for consumers (and exponentially improved results for your clients).

source: Mailing Systems Technology

The U.S. Postal Service PCC put together a great "workshop in a box" detailing the most common mistakes in mail piece design and how to avoid them. Some of the most prevalent mistakes in the industry are listed here.

source: Mailing Systems Technology

Summer Gould writes, "Call me crazy, but I look forward to getting my mail each day, partly because we do direct mail all the time, but also partly because of my curiosity on what is being sent by others. Of course I am super critical of what I receive; looking at the condition...

source: Target Marketing Magazine

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