Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
All too often, owners and managers of print businesses make the mistake of shrugging off the idea of marketing, viewing it as a burden as opposed to an opportunity to generate new sales. Underestimating the value of a targeted online,...
The French postal service will soon start a new drone delivery program to carry parcels on a set nine-mile route following approval from the French aviation regulatory authority. It’s just an experiment for now, not a fully launched program, and will only operate once...
Advertising expert Gary Halbert once said that deliberately trying to be clever and creative, to "dream up" an ad that would work, was a very dumb way to approach writing. You couldn’t possibly make up something in your head that would work. Really great copywriters...
In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Marketers are flooded with daily emails and it’s hard to rise above the noise. Direct mail...
The United States Postal Service continues to reveal new stamp subjects and designs that will be issued in 2017. The latest announcement includes a legendary fashion designer and a famous American monument.
Luring back a lost customer requires a little bit of work, as shown in this Sprint direct mail piece. "We miss you!" reads the headline on the front panel of the 5-1/2" x 7" folded self-mailer. The image shows a smiling family gathered around a tablet. The next line offers...
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