Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
There's no denying we live in a digital world, but it seems that printed communications still hold a place in our hearts, despite what the naysayers will have you believe. To find out just how important the medium still...
John Pirroni writes, "Harness direct mail for campaign synergy that targets your existing database of student inquiries to convert leads into enrollments. The Direct Mail Association (DMA) released its 2014 Statistical Report that indicated many sectors of direct mail are...
It is fair to say that direct mail is a discipline with a bad reputation. Thanks to the 90s and its sweepstakes junk mail and windscreen flyer drops, coupled with the digital age's spam email and m-spam, many marketers overlook the tool before considering the benefits.
Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have been many changes in the way we use direct mail for marketing. Slapping a resident label on a card and mailing to everyone in your city...
Adam Lewenberg writes, "My firm manages over 50,000 pieces of mailing equipment for the largest companies in the US. What is always surprising when we take on new clients, is the lack of information they have about their mailing spends that can lead to bad decisions and...
The Postal Regulatory Commission (PRC) approved a U.S. Postal Service proposal to decrease business rates on Priority Mail, a development that could result in significantly raising the Postal Service's profile in the shipping business....
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