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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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Marketing is a game of failure. The primary difference between digital marketing and traditional marketing seems to be the complexity of it all. Getting a marketing funnel to work online is much more challenging for most people than sending a direct mail campaign used to...

source: The Business Journals

In this digital age, one would believe that the printed form was surely turning obsolete. From the decline in newspaper subscriptions to the growth of iBooks and Kindle, reducing paper and going digital was the only way forward. Unfortunately, this wasn’t the case...

source: Marketing-Interactive.com

While we’ve shifted a majority of customer marketing to digital channels there are still times when the best way to deliver a particular brand experience or message is by good old fashioned direct mail. It can be an impactful, highly personalized part of an overall...

source: AdNews

What is direct mail marketing? Direct mail marketing is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Bulk-mail rates are used to lower the cost of the mailing, and targeted mailing lists are used...

source: The Sequitur

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail dead. Only a few short...

source: Entrepreneur

Many marketing departments should consider using automated marketing solutions, including those of print and mail businesses. While automated may make it sound as if you are using computers to take over the marketing department duties, there's no loss of control with automated...

source: Mailing Systems Technology

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