Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
As the CMO role has evolved, so too has Epsilon’s selling strategy. “We were trying to sell everything to every customer,” said Stacey Hawes, president of Epsilon’s data practice. “We want to step back and...
It’s time to put 2016 in the books and look forward to a fresh start. 2017 is only a month away, and for many, we could not be more excited to put this “historic” year to rest. For marketers, the New Year is a time...
You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both. It boils down to what is...
As the clock on 2016 ticks down, there might some outstanding "to-dos" on your list. There’s still time left to end 2016 on a high note and get 2017 off to a good start. But where do you start? It can feel overwhelming. Keep calm and read on.
When you use direct mail as part of your overall marketing strategy you’ll have to make some decisions about how you’re going to get your mailer (whether it’s a card, a self-mailer, a brochure, a catalog, etc.) printed....
Since your response rate is directly related to who you are sending mail to, purchasing a mailing list can be a real challenge. There are so many options to choose from that it can be overwhelming. But first, it’s important to have a trusted purchase list source.
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