Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
Take a look and begin planning your educational experience at the 2016 National Postal Forum! Over 120 workshops, dedicated Exhibit Hall time and the most productive networking events the industry has to offer all at the Gaylord Opryland Convention Center this March!
Congress probably won’t produce much in the way of legislation in this election year, but one item that might well make it to President Obama’s desk is a postal reform measure. Congress realizes the situation is dire and is coalescing around legislation introduced...
Barcodes, barcodes, barcodes – they are everywhere you look these days. Especially in the mailing industry. You really can’t even talk about mailing without the word "barcode" slipping into the conversation. In fact, we see and talk about all these barcodes so...
Recently, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of markets for paper and other wood products, a large portion of which are produced from wood harvested...
Most businesses would agree that it’s important to stand out from the competition. Differentiation is key to business success, and a lot of businesses use their marketing—including their direct mail marketing to help make that differentiation.
Despite all the talk that we have now moved into the post-paper, internet age, direct mail printing remains an incredibly effective and efficient way to market your business and its products and services. In fact, in 2014 direct mail usage by brands and businesses accounted...
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