Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
Postcard marketing is popular with two distinct but equally important groups of people: marketers and their prospects. Why do marketers think postcard marketing is such a good idea? It works – the ultimate metric for any marketing campaign. And it doesn’t just...
The United States Postal Service is offering a postage credit to all new Every Door Direct Mail customers now through Dec. 31, 2014. If you haven't yet used U.S. Postal Service's EDDM services, this promotional coupon is a great incentive to start!
Tried-and-true direct mail remains a significant and powerful channel for customer growth and retention despite digital’s dominant reign. In fact, 73 percent of consumers actually prefer direct mail and this preference has clear results: direct mail is shown to deliver...
When utilizing direct mail, you have the ability to land your marketing piece directly in the hands of your ideal prospect. The physical look has to be eye catching enough to catch their attention, but remember “content is king” for a reason. Below are some tips...
If you were a fan of the TV series "Seinfeld" back in the 90s, you'll remember an episode called "The Opposite", where perennial loser George Costanza turns his life around by doing the opposite of every instinct in his body. That's why this envelope teaser caught my eye...
If you feel you're spinning your wheels with digital marketing, you may want to back up and take the tried-and-true direct mail marketing route. Most digital marketing evangelists will scoff at direct mail, but two very important...
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