Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
Even if you’ve only been in business for a short while, you know the importance of acquiring new customers. Growing your customer base is extremely necessary, especially early on. That said, many entrepreneurs tend to forget about the other side of the equation: retention....
Perhaps you’ve never thought of your direct mail campaign as a form of networking. But with networking defined as “interacting with other people to exchange information and develop contacts”, there are actually many similarities between these two marketing...
There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality graphics and professionally written copy, and including incentives that are irresistible to your target audience is a good place...
In my opinion, customer experience is the number one area where print and mail operations need to focus in 2017. If you help your clients deliver an improved customer experience, you will almost certainly be rewarded. If you fail to do so, you will most certainly be penalized.
Is your marketing working? How do you know if it’s working or not? These are incredibly important questions to consider as you continue to make marketing investments in your organization. Understanding the results of existing campaigns...
Giant omnichannel players such as Walmart, Bed Bath & Beyond, Pier 1 Imports and Target have lowered their free-shipping thresholds to better compete with Amazon. While the big merchants are paying for this in part with a shift in promotional dollars, the move could cripple...
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