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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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NPF Wall of Honor Sponsor and event at the National Postal Forum...

source: NPF

These days, when it comes to mail advertising, many businesses assume that email is the only way to go. This is partly due to the fact that it’s so easy to measure the success of your email marketing campaigns, and many people assume...

source: YP Marketing Solutions

These days it's not enough to "send out a mailing." No business can afford to spend money on marketing that doesn't pull its weight. If you're going to use direct mail, you need to make sure that what you send out generates a response. So what can you do to generate responses...

source: TMR direct

Direct mail is one of most viable marketing channels available, according to the Direct Marketing Association (DMA). Direct mail continues to outperform electronic channels in acquiring new customers. In fact, statistics from the DMA...

source: National Mortgage Professional Magazine

Do fundraising writers get writer’s block? Does every writer? All writers talk about it. Some play complicated psychological tricks on themselves to prime the pump when the well goes dry. Others take a get-tough approach and say, in effect, “man up and write.”...

source: Fundraising Success

Jeremy Zimmerman writes, "Alright, I have a huge confession to make: I'm a millennial. I'm so sorry. Like so many of those my age, I'm not a huge fan of traditional advertising and marketing—and that's okay. You can still win my loyalty (and my dollars) if you know...

source: Target Marketing Magazine

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