Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s...
The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no longer work. In fact, the opposite...
Do you want to save money on postage while improving the overall effectiveness of your direct mail? We all do. One way to accomplish this is to send less mail, but that’s not always a good idea. You understand that direct mail is one of the most powerful ways to communicate...
Every now and then—over the more than 40 years we've spent helping businesses and organizations with their direct mail needs—we've had a prospect tell us, "We need to get a mailing out in the next month or so." Our response to that statement sometimes surprises...
David Day writes, "I remember the countless choices offered during the last several decades. As I sit in my writer’s garret pondering the changes, I realize, in the end, one always wins out. Is it the best in quality, or is it the best due to other forces?"
Pamela Barden writes, "Earlier this year, I received a postcard mailing from the Share and Care Foundation, a nonprofit organization located in New Jersey. In just four panels (one of which was the address panel), the postcard tackled one of those funding needs that make...
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