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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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In the sparkling popping bubbly world of marketing technology, where we’re tracking 2,300 martech companies and reporting on new and emerging technologies daily, one company raised $1.2 billion in funding, upended...

source: VentureBeat

If you shop regularly at, Inc., you might get your packages a little earlier and on a day we don’t usually get them. The United States Postal Service did not make a big announcement but started delivering in Rochester,...

source: Gazette Review

If you have received PostalOne! validation errors for barcode uniqueness, or are seeing Mailer Scorecard results for this validation exceeding the allowed thresholds, you are not alone. This is actually a fairly frequent issue that many mailers encounter. Managing the uniqueness...


Putting a mailing campaign into motion is relatively easy, but you will find it hard to measure the results of your campaign, unless you have out some easy tactics into place first. As with many other marketing strategies, direct mail itself might not work with everyone...

source: TMR direct

Many businesses see their direct mail and social media marketing campaigns as separate entities - but it doesn't have to be this way. Integrating your social media and direct mail isn't as hard as you might think, and it can really benefit your business. To help you make...

source: DMA

Direct mail,especially with postcards,can be extremely cost effective,with ROI as high as 700 percent. But NOT if you are making any of these common but expensive mistakes.

source: Business 2 Community


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