Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
As mailers and mail service providers prepare for our most active quarter of the calendar year, a number of factors are creating new challenges and new opportunities for our industry. Growing regulatory and compliance considerations, uncertainty about postal rate increases,...
Democratic campaign consultant Andrew Acosta has a recurring problem. New candidates come into his office and immediately tell him they want tap into the high-tech world of social media-fueled fundraising and big data — just like Barack Obama.
According to an Epsilon Research Preference Study, direct mail remains the No. 1 choice by consumers for receipt of information. As people are becoming savvier shoppers when it comes to finding savings, and the idea of finding a bargain...
Since the dawn of direct marketing, companies have tried to determine what will entice prospects to buy. While demographic and financial data have been a trusted resource, behavioral data is taking direct mail to new heights. The explanation...
More than $150 million. That’s how much campaigns, party committees and outside groups spent on political direct mail in the 2014 cycle—just through the end of August—according to a recent analysis by Politico. At a time when data-driven digital advertising...
Sen. Tom Carper's, D-Delaware staff on the Homeland Security and Governmental Affairs Committee channeled David Letterman, giving senators a top-10 list of reasons why they should prioritize the passage of the Postal Reform Act penned by Carper and colleague Tom Coburn,...
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