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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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The National Postal Forum in Baltimore, MD is just 30 days away! NPF continues to gather the mailing industry’s most influential leaders and partners for four days of exclusive workshops, essential networking events and innovative products and services in the industry's...

source: NPF

Improving digital performance at post and parcel organizations is critical to successfully capturing the revenue potential created by the explosive growth of eCommerce and to compete effectively in an...

source: BusinessWire via Yahoo Finance

Direct mail brochures offer a host of marketing benefits that extend well beyond your client’s mailbox. As the most effective way to deliver specific and detailed information – while still creating a visual impact – a powerfully designed brochure can: educate...

source: Business 2 Community

Some direct mail marketers focus so much on what they mail to whom, that they lose sight of another variable that’s just as important: when they mail. In my experience, most industries have a good time of year to mail (when they get stellar results), and a bad one...

source: Entrepreneur

For many mailers, envelopes are often little more than an afterthought. As long as they flow through the inserting equipment without jamming and the windows are in the right place, who cares? In today's hyper-personalized communications environment, the lowly envelope's...

source: Mailing Systems Technology

In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this. You need to send to a list of people who will be interested in your product or service — targeting to well-qualified people will make your...

source: Target Marketing Magazine

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