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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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So you’re walking down the street, window shopping, but not looking for anything in particular. One store is bland and uninviting. Another appears completely irrelevant to your personal lifestyle. Then you’re stopped in your tracks outside another place. Wowed....

source: Target Marketing Magazine

The U.S. Postal Service got the greenlight to raise certain rates in August, but they only impact First-Class Mail Parcels (FCMP) weighing between 1-3 ounces. Some online sellers who ship lightweight goods through the Postal Service will...


Did you know that six out of every ten donors are likely to stop giving to your organization next year? Donor retention is a hidden treasure of funds for your nonprofit. But if you want to grow your number of monthly donors, you need to do more than ask once a year. It’s...

source: Business 2 Community

Marketers are looking for ways to connect more meaningfully with customers. These days, they are not interested in doing 200,000 static mailing runs, but they will invest in a print and online campaign that gathers information for their database. They will send out 50,000...

source: Mailing Systems Technology

So many times, poorly executed direct mail campaigns come down to how we wanted to send it vs. how recipients wanted to receive it. This can and should be avoided. Just because we went to a seminar on the latest direct mail trends that taught us all the things we need to...

source: Target Marketing Magazine

We’ve talked before about the importance of good design when it comes to your direct mail package (whether that’s a flier, an envelope mailing or a postcard mailing). In direct mail circles, it’s been pretty commonly accepted for years that the design of...

source: TMRdirect


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