Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
There's no shortage of ideas for reinventing the United States Postal Service. The latest proposal comes from the agency's investigative arm, which envisions U.S. Postal Service as a future 3-D printing hub, capable of offering new digital and streamlined delivery services.
The biggest trend in the media world today is the growth of digital channels. For people looking to consume content, there are more avenues available to them than ever before - they can find media material without ever turning on a TV or radio or opening a magazine or newspaper....
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing...
How important are data quality suppression services to your mail operation and business? The U.S. Department of Veterans Affairs might say "extremely important" after a recent mail piece had unintended consequences.
What marketers used to call MGM—or Member-Get-A-Member—efforts are as old as the hills, but they're effective when done right. If you have happy customers who love your products or services, ask them to refer a friend or colleague....
Every Door Direct Mail is a service designed by the United States Postal Service to help businesses reach every address in a neighborhood. With a simplified form of addressing that does not require an actual list of addresses, this is meant to make mailing easier and cheaper...
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