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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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The U.S. Postal Service has announced that it will deliver groceries on a test basis for Amazon. In doing so, the world’s largest mail delivery service is deepening its relationship with the influential e-commerce provider. So much for drone delivery. Amazon's Jeff...

source: Bloomberg Businessweek

Direct mail, in terms of volume, is in decline. This would usually be cause for people to steer well clear, which brand wants to be associated with a dying channel? However, it might well be that the savvy brand that goes where everyone else is steering well clear of, might...

source: MarketingWeek

In a state of the business address to postal customers, Postmaster General and CEO Patrick R. Donahoe gave an upbeat assessment of the opportunities facing the mailing industry. “With all of the changes occurring...

source: United States Postal Service

Its obituary has been written over and over, but the political direct mail industry isn't just still alive; it's thriving. In an era of highly targeted digital and TV advertising, political campaigns are still banking on an old-fashioned, mundane routine: Voters picking...

source: POLITICO

Being good at designing direct mail requires having the discerning eye of a visual artist and the insatiable curiosity of a scientist. From font size and colors, to the position of the call to action (CTA), to the images on the page, there are hundreds of factors in the...

source: Target Marketing Magazine

The U.S. Postal Service will maintain overnight delivery for about 66 percent of the current overnight delivery volumes following the next phase of its network consolidation. That's according to chief operating officer...

source: Post & Parcel

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