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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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Next's successful return to direct mail announced recently signals the revival of a medium that has been overlooked by many retailers in recent years. Has Next spotted an opportunity that others haven't? In an interview with Marketing Week, Lord Wolfson, Next's chief executive,...

source: Retail Week

What do eggs, fruit, lawn care services, baby clothes, pigs and ink-on-paper organizers have in common? Too often, consumers think of them as commodities — widely available, undifferentiated, pretty much interchangeable. As...

source: DirectMarketingIQ

Direct mail pieces with medium envelope/package sizes dominated the offers received by Who's Mailing What! since 2010, averaging 71 percent each year. One-third of these medium-sized pieces used a #10 envelope. Retail Traffic Builders...

source: Direct MarketingIQ

In what appears to be a new direct marketing strategy, American Express Open has recently taken a very real-life, interactive approach to marketing its Business Gold Rewards Card. This new strategy features real-life small business owners,...

source: Media Logic

You cannot expect a good response from the direct mail aspect of your campaign unless you are working with good quality data. It doesn't matter how good your material is; even if you have brilliant design and text that delivers your offer in its best possible light. Unless...

source: ServiceObjects

Looking to jump-start its holiday sales, Target announced recently it would offer free 3-to-5-day shipping on all orders, commencing immediately and running through Dec. 20. "We've been building capabilities that put us in a strong starting position, including the right...

source: Direct Marketing News

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