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Marketing with postcards — Part I

How can you stay in your customers' minds? It's easy with a few postcards. Mail postcards to prospects and customers every few weeks, and they'll think of you first when they need something. They'll pick up the phone and call you first when they're ready to buy. Postcards...

source: By Jeffrey Dobkin
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A strong direct mail campaign will generate impressive results. Financial advisors rarely generate the positive activity necessary to make this type of advertising worthwhile and cost effective. Advisors have an opportunity to capitalize on direct mail as a marketing strategy,...

source: ValueWalk

While it seems like both technology and business publications are constantly writing about the latest social media trends, direct mail isn't a topic that's known for making headlines. However, just because the press isn't infatuated with direct mail doesn't mean it's not...

source: Business 2 Community

It’s early days but, whisper it, the U.K. appears to be at the start of an actual economic recovery. News real wages are to rise, which means average wages are set to increase by more than inflation, will resonate more than abstract talk of growth forecasts.

source: MarketingWeek

Direct mail is full of missed opportunities, like a blank envelope that doesn’t do its second job: to get itself opened. Please join DMIQ Research Director Paul Bobnak as he takes a look at how two local businesses stood out in the mail with clever self-mailers that...

source: Direct Marketing IQ

In the aftermath of this year's historic 6 percent increase in postal rates, mailers have been advised by postal consultants and agency wags to enter into a kind of direct mail rehab. The rate is the rate, it's not going to change—the abiding wisdom goes—so clean...

source: Direct Marketing News

What's present in every household and business in the nation but remains an enigma to Americans? The mail. This riddle is keenly relevant among pure-play digital marketers unaware that response rates to direct mail are typically 200 times that of email. But it's also true...

source: Direct Marketing News

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