Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
An integrated Digital marketing strategy is composed of several critical components. Successful execution of a strategy demands that each component be utilized. The following pieces put together make up the puzzle that is integrated digital marketing.
The U.S. Postal Service is known for working through rain, sleet and snow, but not on Sundays or holidays, right? That is changing, quickly, through a deal with Amazon. In many parts of the country, products ordered from...
Whether they admit it or not, a lot of people can't help judging a book by its cover when it comes to mail. We're all used to receiving direct marketing through our letterbox on a regular basis, but how many times are we actually tempted...
Simpler and less expensive systems are being developed for service bureaus that mail large volumes of documents. Most major manufacturers of mailing systems for this market offer systems with significantly higher levels of complexity....
Let's consider what some people regard as just another buzz term: "content marketing." Despite all the hype, the concept really wasn't invented yesterday. Some mailers have been doing it for years. Let's look at three examples of mailers successfully using relevant content...
For a few years now, pundits have claimed that print is dead and digital is the new best thing. Let's take a minute to really look at both forms of marketing. What is digital marketing? It's the promotion of products, services or brands electronically. This can include...
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