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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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The National Postal Forum is the one event where you can hear first hand from top USPS executives about topics that will guide the entire mailing and shipping industry in the decades ahead. From Advancements in Technology to Safety...

source: NPF

There are two disruptive events that I think are about to revolutionize mail and lead us to think of it as a digital media channel. These are barcodes on mail that enable marketers to know when the letter was delivered and the development of cookie pools with postal addresses...

source: Campaign

U.S. Sen. Tom Carper has urged Congress to return to the business of crucial postal reforms, as the U.S. Postal Service continues to make multi-billion dollar annual losses. The long-time postal reform advocate is no longer chairman of the important Homeland Security and...

source: Post & Parcel

With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning...

source: BizLaunch blog

It is undeniable that technology has changed the direct marketing industry. However, instead of competing against each other, direct mail and email should work in tandem. With the prevalence of brand's digital footprint in the new era of marketing, direct mail has been enhanced...

source: Target Marketing Magazine

Direct mail isn’t some shiny new ground breaking method of marketing. It is a battle-tested tactic sheathed snuggly in every marketer’s arsenal. If you’re a small business owner looking to spread the word about your company, or a large organization with...

source: LinkedIn

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