Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...
Leading companies have always understood the importance of delighting their customers. But not all customers are of equal value, and businesses can do better by focusing on those who offer the most profitable future. To do so, companies first need to know who they are.
Let’s face it direct mail probably seems archaic to most marketers. In the modern B2B world where the spotlight is on drip campaigns, social media, and other digital channels, direct mail marketing can seem out of place and maybe even irrelevant. But contrary to popular...
There’s little question postcard mailings have become more popular in the direct mail world. At TMR Direct, we’ve certainly seen an uptick in the number of companies using cards as a way to reach out to customers and prospects. The reasons for using postcards...
On Oct. 11, 2016, the U.S. Postal Service is resolved to implement the Full-Service assessments it has been talking about for the last few years. When implemented, the assessments will be based on a mailer’s performance during the month of September. You probably think...
For several years, the U.S. Postal Service (USPS) has offered promotions to encourage marketers to integrate mail with new technologies and help increase customer engagement — enabling incentives to see how direct mail can best...
Direct mail can be a great way to generate sales for both B-to-B and B-to-C companies when it’s done the right way. All too often, however, it’s not done right. From overcrowded postcards to too-much-information self-mailers, the vast array of bad direct mail...
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