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5 tactics to improve social media marketing in 2016

If you need a bit of guidance writing those SMART goals, check out the social media trends for 2016, then tweak your New Year's social media resolutions. Now brace yourself for your most successful year of social media marketing yet. Often, just a few small tweaks can...

source: By Emma Fitzpatrick
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Speaking at a major anti-counterfeiting conference in Orlando, Florida, Jeffrey Hardy, director of the International Chamber of Commerce initiative Business Action to Stop Counterfeiting and Piracy, urged brand owners...

source: International Chamber of Commerce

Why are more companies embracing the principle of sustainability? What prompted them to move from merely paying it lip service as something "nice to do" to formulating new accounting line items to track its return on investment? At the Institute for Supply Management, we...

source: Supply Chain Management Review

You must be sure that your value chain is ready to meet the challenges of omnichannel retail. It’s likely that your supply chain has evolved from a linear push into a global value chain network of different companies, sometimes hundreds of companies, that are working...

source: Supply Chain Brain

Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zig-zagging customer journey means it’s harder than...

source: Business 2 Community

In previous decades, when someone talked about designing a marketing campaign, they were primarily talking about print. There might be different forms of print — billboards, postcards, point-of-sale signage, packaging, etc. — but it was all ultimately meant to...

source: Printing News

Since its founding in 1983, Impact has been providing services in direct mail, fulfillment, data management, critical documents, email marketing, creative, and print management to drive marketing communications. This article provides a brief overview of how the company’s...

source: WhatTheyThink

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