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How to cultivate brand authenticity for your business

Brand authenticity is a term you hear a lot, but not everyone knows how to define exactly what the term means. Typically, you know it when you see it — and when you don't. For example, Spirit Airlines was in the hot seat recently for automating their social media...

source: By Emma Fitzpatrick
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Held Sept. 15 in Chicago, the NPTA Paper School teaches the most important topics in paper and provides each attendee with a strong foundation of knowledge to build on. The five classroom sections are taught by paper industry leading experts from top paper mills. Attendees...

source: NPTA

How do Americans feel about the green buzzwords you use? When it comes to selling products with an environmental benefit — or telling your corporate sustainability story well — words really do matter. Shelton Group just completed their eighth annual Eco Pulse...

source: GreenBiz

While marketing and sales departments have similar functions, they often work in completely separate silos. In some organizations, they may even have an antagonistic relationship that can limit the effectiveness of both departments. If you need help getting your marketing...

source: Printing Impressions

Heidi Tolliver-Walker writes: Yesterday, we were out for a burger and I saw something interesting on a bottle of catsup. It was a QR code that led to a game of mobile Trivial Pursuit to help us pass the time until the food arrived. I scanned the code, and instead of taking...

source: The Digital Nirvana

Graph Expo 2015 is right around the corner, and while wide-format is not the central focus of the show, over the past several years it has become a more conspicuous presence, as wide-format becomes a more important part of the printing industry in general. Making its third...

source: WhatTheyThink


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