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The importance of momentum in marketing

What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver...

source: By Randall Craig
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As electronics and high-tech companies pursue growth, supply chain risk management is seen as a vital tool they will further need to leverage in the future. In fact, 83 percent of electronics and high-tech executives participating in a recent Accenture study of more than...

source: EBN

Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), has joined Two Sides North America....

source: Two Sides

NPTA recently announces its 2014 Paper and Plastics Education Research (PAPER) Foundation scholarship recipients and recognized the generosity of the companies that made these scholarships possible. The PAPER Foundation awarded 22 scholarships worth $1,000 each to...

source: NPTA

Global companies increasingly view emerging markets not only as a source of supply but also as a source of sales. Clive Geldard, group vice president for retail and supply chain at Solving Efeso, discusses supply chain challenges that these markets present and steps companies...

source: SupplyChainBrain

Semper International has reported a significant jump in the percentage of companies reporting profitability over last quarter. About 81 percent of companies reported a profitable Q2 2014. Since February 2003, Semper...

source: MyPrintResource

Here’s another great use of print to do something digital technologies cannot do. The product is called SwivelCard, and while it’s not available commercially yet, it’s been promoted by TechCrunch and is currently using crowdsourcing to improve back-end...

source: The Digital Nirvana

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