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How to cultivate brand authenticity for your business

Brand authenticity is a term you hear a lot, but not everyone knows how to define exactly what the term means. Typically, you know it when you see it — and when you don't. For example, Spirit Airlines was in the hot seat recently for automating their social media...

source: By Emma Fitzpatrick
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Hartsville, South Carolina-based Sonoco is a Fortune 1000 global provider of consumer and protective packaging and the world’s largest manufacturer of composite cans, tubes and cores. Operating numerous manufacturing and distribution facilities, Sonoco runs a complex...

source: Landair

How do you motivate employees? More specifically, how do you engage employees in sustainability initiatives — which are often not tied directly to paychecks or profit margins, but rather seek to combat more daunting societal challenges,...

source: GreenBiz

Ever notice how your dad’s advice always seems to come from a place of experience? He’ll always let you make your own mistakes, unless he’s already made those same mistakes himself. In honor of these dads’ accomplishments in the field of trial and...

source: 21st Century Supply Chain

A freight broker is a company or individual who serves as a liaison between a buyer of transportation...

source: By Ken Ackerman

When it comes to the sustainability of the graphic communications value chain, it's important to separate...

source: Two Sides

Mark your calendar for this year's NPTA Paper School. The event will take place Tuesday, Sept. 15. This half-day program teaches the most important topics in paper and provides each attendee with a strong foundation of knowledge to build on. The five classroom sections are...

source: NPTA

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