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5 advantages of content marketing

Content marketing enables a brand to provide content that customers want in exchange for permission to market a product or service. Attention is the new currency — the new metric toward which brand marketers are shifting focus, away from traditional digital metrics...

source: By Mayur Kisani
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NPTA’s highest honor is awarded to an individual who has had a distinguished career in the printing paper industry. Each year, the Stanley O. Styles Nominations Committee selects an industry leader who has made a positive...

source: NPTA

The clean air we breathe and water we drink are only part of the...

source: Two Sides

Fespa 2015 Global Expo incorporates four events under one roof: Fespa 2015, Fespa Fabric, European Sign Expo and Printeriors. Fespa president Lascelle Barrow, also joint managing director of UK printer Augustus Martin, said that it was more important than ever to keep up...

source: PrintWeek

The shift of most U.S. furniture manufacturing to offshore locations has extended lead times by 90 days for furniture retailer Haverty's. John Gross, eastern regional manager, says a policy of "trust but verify" is essential to ensure that...

source: SupplyChainBrain

New York State has become the first state to preference facilities certified by the Sustainable Green Printing Partnership for procurement of printed products. SGP is recognized within a systematic program created by New York Gov....

source: Printing Impressions

Consumers may notice they're getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called "Every Door Direct Mail," USPS says that what it first issued as "postal cards" in 1873 are still distributed...

source: Target Marketing


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