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The future of grocery marketing lies in big data

A recent Wall Street Journal article chronicled how grocery stores are racing to master big data and leverage that information to stay ahead in the grocery wars. Stores are competing with each other and also with online behemoths like Amazon and its smaller counterparts....

source: By Bambi Majumdar
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Gone are the days when consumers idly select breakfast cereals and loaves of bread based upon the color and design of the packaging. Instead of a cheerful animal or catchy tagline, shoppers everywhere are scanning labels to understand...

source: Manufacturing.net

Nearly every month, it seems, comes a new report. In March, there was news of contaminated romaine lettuce, which eventually led to five deaths and sickened over 200 people across the US and Canada. In May, about 100 people in California got sick after eating raw oysters...

source: Knowable Magazine

Fresh produce’s future is in augmented reality. Augmented reality, or AR, has seen a meteoric rise in application for dozens of industries. In a consumer market that’s becoming more dependent on delivering creative and meaningful customer experiences, AR represents...

source: The Packer

While online grocery adoption is growing, the vast majority of consumers want to touch their cantaloupes and smell their strawberries in person before they buy them. According to the TABS Analytics 6th Annual Food and Beverage Consumables Study, customers would rather pick...

source: Retail Leader

Expect to pay more for groceries next year. Major food giants Mondelez, Hershey Co., Nestle SA, Unilever and Coca-Cola Co. have all announced they will need to hike prices in 2019 to offset higher freight and ingredient costs.

source: Fox Business

Moving the location of fruit and vegetables in stores can increase sales by up to 15 percent, say researchers. According to a study’s findings, sales rose without any further marketing or messaging. To boost sales, all the...

source: Market Business News


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