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14 ways HVAC contractors can make more money this summer
Contracting Business
Summer is almost here. Here are 14 tips on how HVAC contractors can make even more money.
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Delaying AC repairs could diminish indoor air quality
PRWeb
A "sneezing and wheezing" air conditioning system could cause the same symptoms for you and your family. That's because there is a direct link between a central air conditioning system, indoor air quality and the health of homeowners and their families.
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How to attract traffic to your website
By Mayur Kisani
It is important for businesses to have a website — and one that works on all devices. Once you have your website for your business in place, it's time to think about how it can be used to grow your business. Think of your website as a billboard advertising your business and spreading your message. A website with zero traffic is like having a billboard that is not seen by anyone. So read on to know how to get your website in front of as many relevant visitors as possible, so it can help you grow your business.
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PRODUCT SHOWCASE
  Bugs in my Fuel!
Biobor JF Biocide fuel oil treatment now available in a single-use size. The new 4 oz. serves as a shock treatment for a 275 gal. tanks while the 16 oz. treats up to 1,280 gal. Biobor is a proven remedy for tanks contaminated with Hydrocarbon Utilizing Microorganisms. Available at all Sid Harvey’s www.sidharvey.com.
 


UPDATES FROM OESP


Back to school
OESP
Our first Roadshow is behind us and we are into full planning mode for our Gettysburg, Pennsylvania, event. We are planning some modifications to the two-day event so stay tuned. At present we are surveying our industry partners and the second survey will go out to those that attended. June kicks off with a series of educational classes — both technical and managerial.
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PRODUCT SHOWCASE
  GET CERTIFIED TO INSTALL ROTH
Increase your company’s bottom line with a product that’s top-of-the-line. Introducing the Roth Double-wall Oil Storage Tank (DWT). Seamless polyethylene inner tank and leak-proof, corrosion resistant steel outer tank for maximum protection. Roth tanks come with a 30-year product warranty up to $2 million in insurance.
Get certified for free to install the Roth DWT.
 


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Hiring for small business — Overcoming challenges and tips for success
The Huffington Post
According to the most recent ADP employment report, small businesses added 82,000 jobs to the U.S. economy in April. Also, according to the Small Business Administration, small businesses provide more than half of all jobs in the U.S. But, as every small business owner knows, each and every one of these individuals within your business makes a difference and has the opportunity to move the needle depending on whether that individual is the right fit for the business.

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HVAC contractors optimistic about growth
Appliance Magazine
HVAC contractors in the U.S. are increasingly optimistic about short-term growth, according to the April 2014 Contractor Comfort Index (CCI) from industry association ACCA. The April CCI was at 81, making it the highest index reading since tracking began in February 2010. The index was up 10 points from a reading of 71 in April 2013. A CCI of 50 or above reflects anticipated growth.

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Know your HVACR KPIs
Contracting Business
Key Performance Indicators (KPIs) are industry measurements that have been compiled from the best companies in a given industry. They’re designed to be guidelines that a company strives to achieve over time. The HVAC industry has KPIs for all aspects of the contractors' and dealers' businesses.

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IN THE NEWS


Commercial HVAC service sales: Benefits vs. features
Contracting Business
As we grow in an ever-changing industry, it's easy to draw away from the basics. Every sales training book or video accentuates benefit selling. Assuming that everyone knows this most basic selling rule, Earl King — founder of King Productions International, a commercial HVAC contracting sales consulting firm — started leaving it out of his seminars. However, when going on calls with sales people, he realized that many of resort to selling features without tying them to benefits.
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Looking for similar articles? Search here, keyword: Sales.


Predictive models help determine which consumers buy solar equipment and why
Sandia Natinal Laboratories via Phys.org
In an effort to better understand what persuades people to buy photovoltaic (PV) systems for their homes, researchers at Sandia National Laboratories are gathering data on consumer motivations that can feed sophisticated computer models and thus lead to greater use of solar energy.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Has US oil consumption decreased because of peak oil? (By Stefanie Heerwig)
HVAC contractors optimistic about growth (Appliance Magazine)
Troops To Trades helps U.S. returning veterans gain skills, employment (Contractor Magazine)
Reduce HVAC energy consumption with FHP and VFD operations (Consulting-Specifying Engineer)
7 ways to easily track advertising and PR (By Jeffrey Dobkin)

Don't be left behind. Click here to see what else you missed.


Video secrets for HVAC professionals
Contracting Business
One of the top marketing trends in 2014 is, simply put, video. Do you know the value of video? Are you using video in your business? What can video do for your business? Video is one of the most popular methods to drive traffic to your website, and it is another way to help you build both awareness and visibility.
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Inflatable wind turbines float and fly high in the sky
CNN via KXAN-TV
VideoBrief Huge, inflatable wind turbines may be able to bring energy — and maybe Internet — to an estimated 1 billion people in rural area where power is unavailable. We're all familiar with wind turbines; they have three blades that spin, and they're on towers. Altaeros Energies is taking that concept to a new level. The company has built a helium-filled inflatable shell that wraps around the spinning blades and lifts it up higher in the air where the winds are much stronger and more consistent.
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'Resourceful consumers' push energy efficiency, home and business solar
Environment & Energy Publishing
U.S. consumers appear increasingly sophisticated in their consumption of energy, and they have emerged as an important force in expanding home energy efficiency and distributed power generation, according to two new reports from Deloitte. While part of this movement may be based on increasing awareness of sustainable energy, the reports indicate that the public is responding to the improving economics of renewables and energy efficiency as well.
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The Advantage
Colby Horton, Vice President of Publishing, 469.420.2601
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Jason Zimmerman, Content Editor, 469.420.2686   
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