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Avoiding disaster: The 2012 hotel marketing checklist you need right now Tnooz Share ![]() ![]() ![]()
It might not be the end of the world, as some would have us fear, but not having marketing and budget targets set now for 2012 comes pretty close in the cut throat world of hotels. More
Business travelers return to luxury hotels USA Today via ABC News Share ![]() ![]() ![]()
When frequent business traveler Jeff Rosenthal left behind a shirt and an important document at the Ritz-Carlton in Singapore in May, the advantage of staying at a luxury hotel hit home. Unaware anything was missing, Rosenthal was in a Singapore airport lounge when the hotel called about an hour before his flight to Bangkok. More Facebook user engagement up 31 percent, 'Like' feature is key driver The Next Web Share ![]() ![]() ![]()
While Facebook's new user sign-up rate may have slowed, the user engagement on the world's largest social networking site continues to grow strongly. A whitepaper report from Efficient Frontier concludes that Facebook's user engagement has increased by an impressive 31 percent over the last year, outgrowing the 24 percent average increase impressions per post during the same period, as All Facebook reports. More
Gogo ties with corporate travel firm GetThere techrockies Share ![]() ![]() ![]()
In-flight connectivity provider Gogo, which has operations in both Broomfield, Colo., and Itasca, Ill., has inked a deal with business travel firm GetThere, GetThere said recently. More Hotel lawyer in Dallas listening to the special servicers Hotel Law Blog Share ![]() ![]() ![]()
For 11 years now, Steve Van and his team at Prism Hotels have held what is probably the best lender conference in the country. Attendance is by invitation only. The one-day program is attended by industry leaders and about 100 of the who's who of the hotel lending world. If you are a special servicer, you want to be at this meeting. More
20 ways to get reviews from customers Econsultancy Share ![]() ![]() ![]()
Instead you need to give them a reason to write about you. Once you look at reviews in this way it'll become easier to identify opportunities. This post highlights how to do this with customers. More Why Facebook fans are useless iMedia Connection Share ![]() ![]() ![]()
The marketing community has an infatuation with fans — that is, the kind of fan that simply clicks a button on Facebook. Some now believe the bloom is off the rose. I concur. Roughly 70 percent of Facebook users say that they do not want to be advertised to by businesses that they are fans of. More
Ranking the major airlines for business travel 247waitlist.com via MSNBC Share ![]() ![]() ![]()
Each year, Business Travel News publishes its Annual Airline Survey, ranking the five largest domestic airlines in the U.S. The results are based on a poll of 406 travel managers and buyers who spend more than $500,000 a year on flights booked in the U.S. BTN gathers data across 10 categories, including price value, flexibility in negotiation of prices, complaint resolution and customer service. More 'Location' — The key to new age marketing BuzzAlive Share ![]() ![]() ![]()
Do you ever step out of your house or workplace with a pre-determined objective to buy a particular product from a particular store? Unless you are someone who is looking to buy an essential item from a store you visit regularly, shopping is an experience that transforms everyone into explorers out in the open seas, driven by curiosity and a positive enthusiasm to discover new "places" and "things." More
4 ways to protect the reputation of your small business online Mashable Share ![]() ![]() ![]()
By now, most small business owners understand the important role the Internet can play in helping to raise and drive interest and demand for their products and services. With all the innovative online technologies out there, it’s easy to feel tempted to rush into things. Please, for the love of your business, slow down. More Tax Tips: When giving cash to friends and family, caution is advised The Capital Share ![]() ![]() ![]()
The odds are good that most of us will one day be approached by a close friend or relative in need of a cash fix. But, if you're thinking about doling out money to anyone, you need to first decide if it would be better for you to make an outright gift or make a loan with the expectation of repayment. More
Apple pie cake Patch.com Share ![]() ![]() ![]()
Gauravi Prabhu writes, "Apple pie is classic dessert that almost everybody loves, and cake is always a crowd pleaser. So, I thought to myself, why not combine these two amazing things? Thus, apple pie cake was born. This cake is light and contains minimal sugar, making it a relatively healthy dessert. It is extremely moist and perfect for summer days." More
Nominate a Champion in the Industry PAII Share ![]() ![]() ![]()
Who do you think has made a significant impact on the B&B industry in your area or industry-wide? PAII is announcing the 2012 Champion Award. This award is bestowed upon individuals or entities who have won a significant victory for innkeepers and innkeeping while working on behalf of a group of innkeepers either locally, regionally, nationally or internationally. Examples would be legislative or regulatory successes, the creation of an indispensable benefit for members or a public relations breakthrough that elevates the role of the innkeeper or profile of our industry. Nominations are submitted by PAII members to the PAII Board of Directors in the fall prior to the PAII annual conference. The Board of Directors may choose as many recipients as they feel deserve the award. Click here to make your nomination: http://www.innkeeping.org/default.asp?page=Champion_Award.
Sign up for B&Bs for Vets today PAII Share ![]() ![]() ![]()
![]() Have you signed up for the B&Bs for Vets program yet? If not, simply go to www.BetterwaytoStay.com and click on FOR INNKEEPERS. There you'll need to register your inn for this and future Better Way to Stay promotions, then post your participation. We plan to send information out to the media soon announcing the program, and we want to be sure your inn or B&B is included. To participate, simply offer one or more free nights to veterans on 11-10-11. Thank you to all those participating! www.betterwaytostay.com/edit WORDS of 100 available online PAII Share ![]() ![]() ![]()
A comprehensive e-book has just been released entitled, In the WORDS of 100 ... A unique glimpse into the real world of 100 Bed & Breakfast Owners/Innkeepers. This WORDS of 100 book is packed with Insights, Ideas and Inspiration that will connect current and aspiring B&B Owners/Innkeepers from across the country in a very unique way. The book is available for purchase at www.wordsof100.com for only $24.95 and it downloads immediately.
PAII Lunchtime Learning Webinar: How to Make a Google Map for Your Website & Use it as a Guest Concierge PAII Share ![]() ![]() ![]()
In this informative seminar you will receive step by step instruction for building a custom Google Map and create your own concierge service while using it. This map includes not just your own inn's location, but also interesting "things to do" and "places to go" in the area. Join us Oct. 25 at 2 p.m. Eastern. Cost is free to PAII Platinum and Gold Members, $49 to Silver Members and $69 to non-members. http://www.innkeeping.org/event/Oct-Webinar |
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