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The secret to smarter customers

Carol Heiberger writes, "I want to be a good customer. I don't mean that I want to spend a lot of money at a particular establishment or with a particular vendor. What I want to do is communicate comfortably and easily with the people who are providing me with a service....

source: Carol Heiberger
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You've heard it before: People work with people they know, like and trust. Conveying, through your content marketing, who you are and how you work — your personality and that of your business — is crucial.

source: Business 2 Community

Imagine what it would mean if scientists could literally measure the amount of moisture in the top 2 inches of soil worldwide not from the ground, but from space. This will come to pass when NASA launches an orbiting observatory in a polar orbit around the Earth that will,...

source: Landscape and Irrigation

PLANET has a full schedule of webinars designed to help your landscape business be the best it can be. Visit LandcareNetwork.org/events/webinars.cfm for the most up-to-date listing. As always, webinars are free for PLANET members, and are archived to view at their leisure.

source: PLANET

As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. Which avenue do you utilize that won't stress your budget and is easy enough to invest time in when marketing your business?

source: Small Business Trends

Facing rising minimum wages in California and other states, competition for employees and a poor corporate image, Wal-Mart Stores Inc. said it would raise the minimum pay to $9 an hour for nearly 40 percent of its U.S. workforce....

source: Los Angeles Times

Selling a business can create a unique liquidity event and have a substantial impact on taxes, cash flow, wealth-transfer plans and an owner's lifestyle. To help you potentially maximize the value of a sales deal and keep your assets protected, put a strategic plan in place...

source: Entrepreneur

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