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The importance of momentum in marketing

What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. The inertia of the market — competitive noise, client disinterest and short-term memories —...

source: Randall Craig
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Facebook founder Mark Zuckerberg, billionaire Michael Bloomberg and Citigroup exec Carlos Gutierrez gave immigration reform firepower last year when they lent their money or names to the cause. But roughly two months before Election Day, the three groups the business titans...

source: Politico

Sales of new U.S. single-family homes fell for a second straight month in July, but a surge in the stock of properties on the market and slower price gains should help stimulate demand in the months ahead.

source: Reuters

PLANET, the national trade association that represents more than 100,000 landscape industry professionals, reports their win on Capitol Hill.

source: Landscape Online

An inexperienced trencher operator can cause costly mistakes. From start to finish, educate yourself on the task at hand: Know your digging conditions, recognize potential safety hazards and understand the relationship between your trencher attachment and prime mover. With...

source: Total Landscape Care

PLANET has a full schedule of webinars designed to help your landscape business be the best it can be. Visit for the most up-to-date listing. As always, webinars are free for PLANET members, and are archived to view at their leisure.


Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a long-term strategy, you can employ a few smart tactics to one single...

source: Copyblogger


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