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3 principles of mobile marketing

What have been the most transformational marketing innovations in society? TV and direct mail/database marketing rank up there. Email, the Web and social media also do. And so does mobile — but why? It is too easy to think of mobile as nothing more than a small screen.

source: Randall Craig
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PLANET has a full schedule of webinars designed to help your landscape business be the best it can be. Visit LandcareNetwork.org/events/webinars.cfm for the most up-to-date listing. As always, webinars are free for PLANET members, and are archived to view at their leisure.

source:

Seasonal and temporary government workers could be eligible for federal health benefits based on a new rule proposed by the Office of Personnel Management.

source: The Hill

Smartphone applications have granted people the ability to order everything on-demand from their phones — from a pizza to a ride home. Now they can order up a service for their lawns.

source: Irrigation & Green Industry

The "old saw" of price, service and quality is what used to define value. It used to be said that customers...

source: Landscape Management

We're more than half way through 2014. Where does your business stand in terms of taxes?

source: Entrepreneur

After several years of pulling their hair out over vicious price competition, most landscape contractors went into this year saying their biggest challenge would be finding employees. To some that is hard to understand, given the millions of Americans still out of work,...

source: Green Industry Pros

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