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4 ways to make content marketing more successful

Content marketing has been gaining traction for years. It's one of the best and most effective ways to find, connect and convert potential customers. Plus, leads from content marketing are 13 percent cheaper. What is content marketing? It's exactly what it sounds like....

source: By Emma Fitzpatrick
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Erica Dhawan writes: We’ve all heard it a thousand times: when it comes to getting ahead professionally, what matters is “who you know.” This phrase might be helpful to many, but I find it discouraging at best and paralyzing...

source: Forbes

As an entrepreneur, one of my most important keys to success is staying positive — especially when facing the inevitable obstacles of running a business. People often ask, “How can you be so happy?” Because I choose to be. We all have lives full of complexities...

source: Entrepreneur

Let's go over a few of the most common preconceptions about the millennial generation, those currently aged 21 to 34 who have been invading the workplace in recent years. It's often said that their helicopter parents left them unable to accept criticism and in constant need...

source: The Washington Post

You wake up with it in the morning and go to bed thinking about it at night: an ever-crushing load of emails, meetings, conference calls and tasks that needed to get done yesterday. Family time means reading sales reports in the room where your kids are playing video games....

source: Inc.

It’s a frustration shared by business owners and product managers the world over: Are we selling what we have to sell at the best price? Apple doesn't have sales, yet many brand evangelists walk willingly through the door ready to pay whatever price. However, when’s...

source: American Express OPEN Forum

Have you ever considered what makes an effective website? You might think that it is great design,...

source: By Randall Craig

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