Customers now have the ability to interact with information about your business in the digital world. They oftentimes encounter your brand and message through social media and make prospective buying decisions and other engagements before...
Less than half of small-business owners saw a return on social media investments last quarter. Here's how to get leads from your social media efforts.
At a time when one-click LinkedIn endorsements are stacking up faster than rush-hour traffic, obtaining sincerely worded recommendations is a lot like pulling into the carpool lane. You have to invest upfront in planning, personal contact and collaboration, but the effort...
Today, the brand "voice" takes a front seat, while the hard sell takes a step back, and artfully communicating to your audience is critical in a feed-based advertising landscape that is here to stay.
"Big data" is the latest buzzword in our industry. Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Pull lever X, out will pop Y as a result. All this is good — mostly....
As more small businesses begin to utilize mobile technology and social media marketing, location-based marketing is taking a backseat. Ninety-seven percent of business owners recently surveyed said they are using social media channels, including YouTube, Pinterest, Twitter,...
When it comes to brands reaching their consumers, email marketing is still the more commonly used tactic. Even though text message marketing — which includes coupons, special offers and participation in loyalty programs — is redeemed eight times more frequently...
Subscribe to PMA Business Focus
|State / Province:|
|Are you a member of pma?||Yes No|