In competitive times like these, the most important sale business professionals can make is the personal one. And the best "sell yourself" tool is your online bio. No marketing piece does a better job of spelling out your "special-ness" than an effective profile on your...
Historically, marketing has been all about the product; however, today most marketing teams are striving to put the customer first. Of course, the teams still want to drive sales, but following the theory of “customer-centric marketing,”...
Each time a retailer interacts with a customer there is an opportunity to learn a little more about that customer and how to better serve him. There is an opportunity to market to that shopper in new or better ways that improves his shopping experience and increase store...
As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment. Social media platforms are a powerful tool that can help you market your business, but...
Marty Fukuda writes: When I was younger, I used to read about the wildly successful companies featured in popular business magazines, such as "Entrepreneur," with a great deal of jealousy. I thought, these companies are so successful,...
In retail, we have seen merged channel, omnichannel and multi-channel, but here's an interesting twist: We are now seeing concrete marketing evidence from dual-screening, one courtesy of a new eBay U.K. report.
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