In competitive times like these, the most important sale business professionals can make is the personal one. And the best "sell yourself" tool is your online bio. No marketing piece does a better job of spelling out your "special-ness" than an effective profile on your...
Start by listening to them. Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter and Snapchat all provide customizable platforms for businesses to reach their customers. However,...
It’s that time of year again. For millions of consumers, this is peak spending season; you’ll be buying gifts, making food and taking time off work to relax with your friends and loved ones. For marketers, this is crunch time — your chance to end the year...
The buzz these days is all about the millennials. But while this age group is an important one for retailers to capture, it’s not the only demographic that matters. Four out of five retailers say at least half their sales come from baby boomers, Chain Store Age reports.
Shutting off during the holidays can be much harder when you’re a small business owner or freelancer. Not only is your work wherever you are; there's the fear that if you do try to scale back on work over the holidays, your clients...
Manhattan’s softening retail market is making allies of the pop-up and the landlord. Retailers are getting to test the waters in the priciest shopping districts with pop-ups, often at discounted rents. And landlords are using the temporary stores to show off the space...
Technology has become a part of shopping just as it is has become a part of every other aspect of our daily lives. We rely heavily on our tablets, our smartphones and even our vehicle navigation systems. And now consumers use technology to research products, look for promotions...
Subscribe to PMA Business Focus
|State / Province:|
|Zip / Postal Code:|
|Are you a member of pma?||Yes No|