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Campaign Spotlight
Corona announces launch of biggest retail promotion in brand history with TV, digital and radio support
PR Newswire via The Sacremento Bee    Share    Share on FacebookTwitterShare on LinkedinE-mail
Corona Extra announced the launch of the "Corona Beach Getaway" sweepstakes, the biggest retail promotion in the brand's history. The sweepstakes gives customers — 21 and older — a chance to win one of 100 trips to Mexico by finding custom-wrapped Corona bottles or cans in stores now until July 31. More

McDonald's launches perfect pair contest on Twitter
Glittarazzi    Share    Share on FacebookTwitterShare on LinkedinE-mail article
McDonald's is accepting entry tweets for its Perfect Pair Contest. The judges are looking for a tweet that explains why you and another person think the sweet taste of strawberry and the tart taste of lemonade — in the McCafé® Frozen Strawberry Lemonade's strawberry and lemon flavors are "McDonald's Perfect Pair." The top 10 tweeters will then submit a video demonstrating why they make the perfect pair, then those videos will be put online for public voting. The winning duo will win a $5,000 travel voucher. More

Scion aims interactive iPad game at college kids
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Toyota's Scion division has a new video game embedded as an iTunes app for iPad designed to get college kids interested in the automaker's program that gives graduates $1,000 off a new Scion car. The game, Scion College Rebate Rally, via Scion's creative agency Attik, is in the June iPad edition of the humor site The Onion, a monthlong sponsorship. More

Honda goes social with the Sounds of Civic songwriting contest
AutoWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Honda is sponsoring a creative songwriting competition called the Sounds of Civic to mark the debut of the 2012 Honda Civic. The company is encouraging Facebook fans to submit and vote for original songs inspired by the 2012 Civic. "We've seen a high crossover between Civic fans and music lovers. And with the launch of the 2012 Honda Civic, we saw a perfect opportunity to give our amazing fans a little bit of both," said Steve Center, vice president of national marketing operations for Honda. More

Promotion and Marketing News

Do you really know your customers? Marketing to a rapidly diversifying population
MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The U.S. Census Bureau will release the results of its 2010 census this summer, and marketers should prepare for some major demographic shifts. What these changes mean for your marketing is obvious: One-size-fits-all messaging isn't going to cut it. It will seem wildly offbase and irrelevant, especially if you attempt it in your email and social media marketing — avenues in which instantaneous feedback and listening is expected. More

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McDonald's asked to retire Ronald McDonald as marketing spokesman    Share    Share on FacebookTwitterShare on LinkedinE-mail article
McDonald's, the world's largest hamburger chain has been asked to retire its most famous spokesman, Ronald McDonald. A letter that was sent to McDonald's recently ran in six newspapers, according to WPTV, including the Chicago Tribune and the San Francisco Examiner. The letter was signed by 550 health organizations and professionals who asked McDonalds to stop using Ronald McDonald to market their food to children. More

Insights, Trends

Breakfast in bed? Why not a mobile app?    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In prehistoric times, about five years ago, your day probably started with a balanced breakfast. Nowadays, it's a mobile app. According to a study published by Swedish telecom equipment manufacturer Ericsson, 35 percent of all U.S. Android and iPhone users use a mobile app even before getting out of bed. More

11 ways to find new content for your social strategy
Social Media Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you're going to need a good source of raw material to continually draw upon. More

Chief marketing officers must be organizational 'bonding agents'
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study from the Chief Marketing Officer Council points to three core elements that need to be in place: a strong mandate and unwavering support from the CEO, close, productive relationships with peers in the C suite and early evidence that marketing is indeed performing expanded roles and enhancing business value. More

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What's new in retail

Nordstrom to roll out mobile checkout devices companywide
Chain Store Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Nordstrom is taking its vaunted customer service to the next level: The company will roll out mobile checkout devices to its stores nationwide by the start of its anniversary sale in July, Nordstrom President Blake Nordstrom recently told shareholders at the company's annual meeting in Seattle. The retailer, which has tried a variety of different devices, is currently testing the iPod Touch in its downtown Seattle and Bellevue Square stores. Nordstrom sales associates will use the Internet-connected devices to search for merchandise and complete creditcard transactions. More

Insights, Trends

Integrated Marketing Workshop 201 — Chicago
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
PMA's Integrated Marketing Workshop will help experienced marketing professionals develop game changing ideas that are executed smartly and cohesively in all the right communication channels. If you are a marketing professional who wants to understand integrated marketing done well; who is curious to learn what the best of the best are doing to deliver smart, cross-discipline ideas and who wants to stay current on the disciplines themselves, don't miss this workshop.

Promotion & Integrated Marketing 201 Chicago — June 14-15

PMA half-day seminar on online behavioral advertising regulations
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hear C. Lee Peeler, president, National Advertising Review Council, EVP, National Advertising Council of BBB; Scott B. Meyer, president, Evidon (formerly Better Advertising) and other speakers address:
What You Need to Know About the New Icon-Driven Self-Regulatory Program for Online Behavioral Advertising. Learn the best practices and practical tips from the leading national experts on self-regulation in advertising. Open to PMA members and their guests only. Space is limited, reserve your spot today $75. 

PMA Link available through MultiBriefs app
PMA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
PMA understands the need to deliver timely, relevant news to its members. In partnering with MultiBriefs to create the PMA Link, the association committed itself to providing updates on a weekly basis. The PMA Link is also available on the MultiBriefs app, available for the Apple iPhone and iPod Touch in the App Store. Simply search "MultiBriefs" and download the app free of charge. After it's downloaded, you may add the PMA feed. News is streamed into your iPhone or iPod Touch each week. Android phone users also may access the app by going to the Android Marketplace and searching "MultiBriefs" to access the Android version of the app.

PMA Link
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Ashley Whipple, Content Editor, 469.420.2642   Contribute news
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