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Home   About   Membership   Conferences and Events   Reggie Awards   Store May 26, 2011

Promotion and Marketing News
What's next for LinkedIn?
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LinkedIn became the first U.S. social network to go public May 19, leading the way for future social media IPOs. As the media focus on the company's valuation and its implications on the financial markets, LinkedIn continues its day job as an important venue for marketers. More

Army using social media for recruitment
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Two years ago the military was banning access and use of social media; now they are embracing it as a way to reach new recruits. The U.S. military has had an up and down relationship with social media over the past couple of years, banning personel from using social media, yet rolling out Facebook and even MySpace pages in an attempt to reach their recruiting demographic online. More

Cheetos makes goofing off pay off
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Cheetos, PepsiCo's Frito-Lay's mischievous and playful snack brand, is on a mission to reward the best of the best when it comes to goofing off. The brand unveiled the Cheetos Billion Minute Break, a first-of-its-kind, Internet-wide experience where American consumers can compete to become the greatest break-taker alive and the winner of the ultimate Cheetos reward — a larger-than-life portrait of themselves made entirely of Cheetos snacks. More

Campaign Spotlight

Delta invites New Yorkers to 'Delta Dugout'
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Delta Air Lines recently invited New York baseball fans to upgrade their game experience at an interactive three-day event celebrating the city's two beloved teams. As the official airline of the Yankees and the Mets, Delta commemorated the iconic interleague series between the teams by hosting its second annual "Delta Dugout" at Madison Square Park. The event featured player appearances, live game viewing, baseball-themed activities and giveaways. More

Lysol, Clearasil parent recruits for 'thrills'
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In the online free runner-themed game, participants complete challenges in urban and rural locations across nine international settings, including the U.S., Brazil, Australia, India, Russia, Germany and France. The goal is for the runners to collect Reckitt Benckiser-branded kites placed around those areas in difficult-to-reach places. More

2 donation drives offer incentives for goodwill giving
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Southwest Floridians will have the opportunity to collect rewards for making donations to Goodwill Industries of Southwest Florida. Clothing retailer Gap and the Fort Myers Miracle are both offering incentives to donors. People who bring clothing donations into their local Gap store through May 29 earn a 30 percent discount on purchases that day, including both regularly priced and sale merchandise. More

Comida Kraft connects fans with celebrity chef
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Comida Kraft's initiative will encourage Latina women to share recipes and tips related to the cooking of their cultures by spotlighting Oropeza and employing all of Comida Kraft's media assets. Those include the cross-Kraft-brand Hispanic food platform's online hub; its Facebook page; mobile; public relations; word-of-mouth marketing efforts and its magazine. More

Insights, Trends

100,000 Influencers Are Standing By
to offer a Quality Trial Program that puts your message into the Youth & Family market. Our network of Brand Ambassadors cover every segment of family life and will “stand up” for your brand! Help generate revenue for non-profit groups while effectively targeting your most valuable customers – moms and kids. more

Snow White, 7 online marketing sins
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Why do we enjoy reading fairy tales to children? Fairy tales are full of morals; they are educational and they help young people to learn, grow and develop in a safe and positive environment. But what has all of this got to do with online marketing and online advertisers? If children learn from fairy tale characters and their actions, online advertisers can learn to evaluate and improve their online marketing campaigns from fairy tale antics too. More

Insights, Trends

Integrated Marketing Workshop 201 — Chicago
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PMA's Integrated Marketing Workshop will help experienced marketing professionals develop game changing ideas that are executed smartly and cohesively in all the right communication channels. If you are a marketing professional who wants to understand integrated marketing done well; who is curious to learn what the best of the best are doing to deliver smart, cross-discipline ideas and who wants to stay current on the disciplines themselves, don't miss this workshop.

Promotion & Integrated Marketing 201 Chicago — June 14-15

Your Trusted Partner for Sweepstakes, Games, Contests and Insured Cash Prizes.

• Compliant Rules/Regulations • State Bonding/Registration
• Online/Offline Support • Over 25 years of experience


PMA Link available through MultiBriefs app
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PMA understands the need to deliver timely, relevant news to its members. In partnering with MultiBriefs to create the PMA Link, the association committed itself to providing updates on a weekly basis. The PMA Link is also available on the MultiBriefs app, available for the Apple iPhone and iPod Touch in the App Store. Simply search "MultiBriefs" and download the app free of charge. After it's downloaded, you may add the PMA feed. News is streamed into your iPhone or iPod Touch each week. Android phone users also may access the app by going to the Android Marketplace and searching "MultiBriefs" to access the Android version of the app.

PMA Link
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Ashley Whipple, Content Editor, 469.420.2642   Contribute news
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