What's next for LinkedIn?
LinkedIn became the first U.S. social network to go public May 19, leading the way for future social media IPOs. As the media focus on the company's valuation and its implications on the financial markets, LinkedIn continues its day job as an important venue for marketers. More
Army using social media for recruitment
Search Engine Watch Share
Two years ago the military was banning access and use of social media; now they are embracing it as a way to reach new recruits. The U.S. military has had an up and down relationship with social media over the past couple of years, banning personel from using social media, yet rolling out Facebook and even MySpace pages in an attempt to reach their recruiting demographic online. More
Cheetos makes goofing off pay off
Cheetos, PepsiCo's Frito-Lay's mischievous and playful snack brand, is on a mission to reward the best of the best when it comes to goofing off. The brand unveiled the Cheetos Billion Minute Break, a first-of-its-kind, Internet-wide experience where American consumers can compete to become the greatest break-taker alive and the winner of the ultimate Cheetos reward — a larger-than-life portrait of themselves made entirely of Cheetos snacks. More
Delta invites New Yorkers to 'Delta Dugout'
PR Newswire Share
Delta Air Lines recently invited New York baseball fans to upgrade their game experience at an interactive three-day event celebrating the city's two beloved teams. As the official airline of the Yankees and the Mets, Delta commemorated the iconic interleague series between the teams by hosting its second annual "Delta Dugout" at Madison Square Park. The event featured player appearances, live game viewing, baseball-themed activities and giveaways. More
Lysol, Clearasil parent recruits for 'thrills'
MediaPost News Share
In the online free runner-themed game, participants complete challenges in urban and rural locations across nine international settings, including the U.S., Brazil, Australia, India, Russia, Germany and France. The goal is for the runners to collect Reckitt Benckiser-branded kites placed around those areas in difficult-to-reach places. More
2 donation drives offer incentives for goodwill giving
Southwest Floridians will have the opportunity to collect rewards for making donations to Goodwill Industries of Southwest Florida. Clothing retailer Gap and the Fort Myers Miracle are both offering incentives to donors. People who bring clothing donations into their local Gap store through May 29 earn a 30 percent discount on purchases that day, including both regularly priced and sale merchandise. More
Comida Kraft connects fans with celebrity chef
MediaPost News Share
Comida Kraft's initiative will encourage Latina women to share recipes and tips related to the cooking of their cultures by spotlighting Oropeza and employing all of Comida Kraft's media assets. Those include the cross-Kraft-brand Hispanic food platform's online hub; its Facebook page; mobile; public relations; word-of-mouth marketing efforts and its magazine. More
Snow White, 7 online marketing sins
Why do we enjoy reading fairy tales to children? Fairy tales are full of morals; they are educational and they help young people to learn, grow and develop in a safe and positive environment. But what has all of this got to do with online marketing and online advertisers? If children learn from fairy tale characters and their actions, online advertisers can learn to evaluate and improve their online marketing campaigns from fairy tale antics too. More
Integrated Marketing Workshop 201 — Chicago
PMA News Share
PMA's Integrated Marketing Workshop will help experienced marketing professionals develop game changing ideas that are executed smartly and cohesively in all the right communication channels. If you are a marketing professional who wants to understand integrated marketing done well; who is curious to learn what the best of the best are doing to deliver smart, cross-discipline ideas and who wants to stay current on the disciplines themselves, don't miss this workshop.
Promotion & Integrated Marketing 201 Chicago — June 14-15
PMA Link available through MultiBriefs app
PMA understands the need to deliver timely, relevant news to its members. In partnering with MultiBriefs to create the PMA Link, the association committed itself to providing updates on a weekly basis. The PMA Link is also available on the MultiBriefs app, available for the Apple iPhone and iPod Touch in the App Store. Simply search "MultiBriefs" and download the app free of charge. After it's downloaded, you may add the PMA feed. News is streamed into your iPhone or iPod Touch each week. Android phone users also may access the app by going to the Android Marketplace and searching "MultiBriefs" to access the Android version of the app.