Establishing a social presence for your business is no longer optional. Social has become the customer service line, a satisfaction meter, a fan club and your personal brand bulletin board. Not surprisingly, a whopping 92 percent of...
BAA's online resource directory connects companies involved in all aspects of Brand Activation with users who need their services. Companies are broken down by category and found by a simple yet powerful search tool. Whether you're offering or looking for help in Promotion,...
Modern consumers are focused, clear on what they want, and most importantly, is always connected. Ninety-three percent of the world's population today owns a mobile phone. The immediacy and reach potential of mobile cannot be matched by other media, and so today, marketing...
There are many misconceptions about how companies are "supposed" to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the "right" way. Unfortunately, that often isn't the case.
In the time it will take you to read this article, there will be over 900,000 tweets on Twitter and 7.5 million posts on Facebook. With that much content generated, how does a business get noticed and stay relevant? The answer: visual elements. Human beings are wired to...
We often hear about website and search engine optimization, but social media optimization hasn't quite made it into the mainstream vernacular. Whether you've heard the term or not, you may already optimizing your social media posts every day.
Trust is key for getting customers to sign on the dotted line. Unfortunately, gaining a potential client's confidence is not an easy task. It doesn't help either that there are so many salespeople who use unethical approaches to close deals. This makes the prospect walk...
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