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Will Facebook force advertisers to forget about tracking cookies?

Advertisements are often considered a necessary evil. They are "necessary" for businesses and brands, but they are "evil" for viewers, especially when the ad has no relevance for them. In the past, advertisers had few tools for putting...

source: By Danielle Wegert
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These days, for companies trying to get attention online, it's about likes, tweets and views. Audience is the new currency for measuring a brand's value. But how do companies get people to sit up and listen to their marketing messages amid the din of social media, blog posts...

source: Fortune

We've come out of the digital dark age, but not necessarily wiser. The first part of the past decade was spent understanding, and in some cases ignoring, the changes bound to transform the very way we connect with one another and how brands...

source: The Economic Times

Brands are creating more content than ever before, and they aren't the only ones. One hundred million new photos are taken every hour and a new blog goes live every half second. To get heard above all the noise, a marketer's message has to really stand out. In How to Get...

source: Adweek

Every day if you read you will hear a lot of experts, consultants and pundits share their tutelage about what makes for great marketing. Some may tell you it is email marketing while another says "No, it's social media" and yet a third will say it is all about integrated...

source: Forbes

Sports fans are core social media fans as well, using it to talk to other fans. A study by IMG sports marketing consultancy Catalyst finds that the top social channel for fans is Facebook, with 75 percent of people saying they use the social site to talk sports. Following...

source: Marketing Daily

Salesforce.com will not be left out of the big data boom, and it’s hitting it in a way that suits its mainstream customers, with less overt math and lots more pretty pictures. The product’s official name is Wave, the Analytics Cloud, and Salesforce is introducing...

source: The New York Times

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