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Trade show marketing effort soars into rebranding campaign

Creating a trade show marketing strategy and integrating branding throughout the collateral materials can build a new brand image and achieve results for any client. Let's take a look at how Stewart Industries International approached this effort and the results of that...

source: By Karin Roberts
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Branded video ad views hit 2.89 billion in Q2 2014, according to Visible Measures, up from 2.48 billion in Q1 2014 and 1.92 billion in Q2 2013. However, results from June 2014 polling by Levels Beyond indicate that branded videos still...

source: eMarketer

When Imperial Tobacco, the world's fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, in a three-way...

source: The Economist

One foundational aspect of Revenue Marketing™ is the Revenue Marketing Journey™. This four stage-model acts as a GPS as the marketing leader is transforming marketing from a cost center to a revenue center. It defines where marketing is and provides a direction...

source: Business 2 Community

Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic and generate leads. But are your blog posts working for your business? Although business blogging is a long-term strategy,...

source: Copyblogger

What does it take to find the right marketing automation solution for your agency? A good platform helps marketing agencies be more effective. A great platform can do much more — increase efficiency, improve intelligence, expand...

source: Business 2 Community

No doubt you've heard that Facebook social ads are an essential form of advertising and that every business should use them to be competitive in a digital world. But that notion is the purest fantasy, made particularly ridiculous by...

source: Forbes


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