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Social becomes sales: Facebook, Twitter to battle over e-commerce

Establishing a social presence for your business is no longer optional. Social has become the customer service line, a satisfaction meter, a fan club and your personal brand bulletin board. Not surprisingly, a whopping 92 percent of...

source: By Emma Fitzpatrick
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It's almost here — THE go-to Marketing Law conference — "Navigating the Marketing Law Maze." Come hear from Keynoters Jessica Rich from the FTC and Carine Roman from LinkedIn, and more than 120 expert speakers —...

source: BAA

Don't you hate it when people don't respond? It's happening more and more lately, almost to the point of becoming normalized practice for agencies or businesses pitching other businesses. Silence, in fact, seems to have become a de facto "no" from those who may be too...

source: AdAge

In 1999, Joseph Pine and James Gilmore first introduced the concept of an Experience Economy. The concept is that goods and services are no longer enough for consumers — that businesses must create memorable events and experiences that capture their audience and create...

source: Forbes

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating...

source: Harvard Business Review

Having a compelling story gives a business the ability to generate substantial word-of-mouth and in the process increase brand awareness. Stories that add color and character to a business resonate with customers at a deeper level, encouraging them to evangelize on behalf...

source: Entrepreneur

Any business today will tell you that getting your marketing messages out there has never been easier. Knowing who will see it, and how they will respond to it, however, is an altogether more complex task. Some might call it a science....

source: Forbes


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