2014 has been dubbed "the year of mindfulness." In fact, mindfulness has been named one of the top 10 trends that will shape the world this year. People are growing weary of being constantly connected to their digital screens. They want a way to detox, to unwind and rediscover...
Sign up before April 25 for the fourth edition of our Marketing To Omni-Channel Shopper conference series June 4-5! This year's event, Omni-Channel Activation, highlights brands that leveraged impactful Omni-Channel solutions to solve...
The economic downturn not only put the brakes on marketing spend, it also in many cases slowed investment in marketing capability. However, green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention.
The emergence of social media has changed the ways brands work. Brands are transforming themselves into publishers through the use of content marketing, social media and the development of their own publication channels. As media outlets, brands are able to drastically...
Truth be told, content marketing at its core does take the focus off the brand — it's designed that way. Good content marketing doesn't necessarily "promote" product features but rather shows how the brand adds value to the customer's life. We really shouldn't see...
According to Forbes, the world's most valuable brands include Apple, Microsoft, Coca-Cola, IBM, and Google, which make up the top five, respectively. Here is a look at how these five of the world's most valuable brands are utilizing pay-per-click search strategies, and what...
In early 2012, at the urging of Eric Ryan, co-founder of Method, Target gathered the founders and chief executives from leading natural-product companies together in San Francisco. Two years later, the retailer is unveiling "Made to Matter...
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