The demographic landscape is changing in the United States, and so too in the world of retail. Traditional marketing evolved over decades to engage a number of diverse nationalities. But the number of nationalities comprising Latinos, Asians and other minorities, as well...
More options! Now if you can't make both days, you can choose to attend either Wednesday or Thursday. Wednesday includes the Brand Brilliance Awards luncheon, and Thursday includes the 31st Annual REGGIE Awards Gala, featuring Grammy-nominated,...
Cheryl Conner writes: "Many marketing executives fail to understand how poor online reputation management can damage their company's sales. To that end, I spoke this week with Don Sorensen, president of Big Blue Robot, who has been working with companies and executives for...
Reddit is a website that showcases popular links and information. Have you thought about promoting your product or brand on reddit? Do you know how to engage the reddit community? Reddit's unique culture can make it hard for brands to navigate. The following discusses how...
Content. If you're a business-to-business marketer today, the odds are good that you've been using it for lead generation and brand awareness. Research from the Content Marketing Institute and MarketingProfs finds that 95 percent of enterprise B2Bs are practicing content...
Direct marketers continue to pursue relationships with customers through mobile phones — and for good reason. A recent Gartner report says that by 2017 mobile apps will have been downloaded more than 268 billion times, generating more than $77 billion in revenue.
In our data-saturated economy, privacy is becoming a luxury good. After all, as the saying goes, if you aren't paying for the product, you are the product. And currently, we aren't paying for very much of our technology. Not long ago, we would have bought services as important...
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