Measuring the ROI from social media is a widely debated topic. Marketers around the world have their most important task set out for them: What are the benefits of their marketing efforts? Then arises the next question: Can the ROI from social media be measured? The answer...
Nov. 5-7, Chicago Early Bird rates are ending soon for THE go-to Marketing Law conference — "Navigating the Marketing Law Maze." Come hear from Keynoters Jessica Rich from the FTC and Carine Roman from LinkedIn, and more...
Rebounding after several sluggish years, marketing budgets at technology companies will be up an average 3.5 percent this year over last year, and revenue will be up an average 3.7 percent, according to an International Data Corp. study released recently. IDC's 12th annual...
We're all overtaxed these days — too much information, too many emails. That's especially true of marketers, who are now expected to simultaneously master new platforms like Pinterest or Snapchat, develop a killer social media strategy, comprehend and analyze Big Data,...
Eighteen years ago, the Internet was an unnavigable wilderness, and few people questioned the difficulty of finding information. However, we all know the names of two people who finally did: Larry Page and Sergey Brin.
Contributor to Business 2 Community Raymond Coppinger writes: What does sustainability mean to you? When I consider the term, my mind jumps to the environment — achieving balance in our relationship with our own planet. You might think about climate change, or where...
It can be difficult to make sure that your business is ranking highly based on your keywords on both Google and on social. Standing out among the chatter is one of the hardest things to do on social media especially with the increasing domination of social media in the marketing...
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