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How to measure your social media strategy

Measuring the ROI from social media is a widely debated topic. Marketers around the world have their most important task set out for them: What are the benefits of their marketing efforts? Then arises the next question: Can the ROI from social media be measured? The answer...

source: By Mayur Kisani
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Are you ready to enter your team's best work in BAA's prestigious 32nd Annual REGGIE Awards? Recognizing the most outstanding Brand Activation campaigns from 2014, the awards will open for entries on Oct. 3, so start thinking about which programs provide your best chance...

source: BAA

Modern marketers are inundated with content about marketing automation tools that can help them generate pipeline and increase revenue. Now that Marketo, Hubspot, Eloqua, and many other platforms have become mainstream, what's next? What can marketers do with all these federated...

source: Forbes

You've seen the CMI content marketing research stat: only 42 percent of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93 percent of all B2B marketers use content marketing or 73 percent are producing more content...

source: Business 2 Community

Expanding its audience targeting efforts, Twitter has begun inviting advertisers to create new list audiences — and manage existing audiences on — all through a new audience manager tool. "The new audience manager enables you to see the details...

source: Social Media & Marketing Daily

With the fall fashion season in full swing, brands are taking ideas off the runway and into consumer’s news feeds with more agility than ever. This year, WGSN, which provides data and fashion intelligence, even set up a social media newsroom at Mercedes-Benz Fashion...

source: Marketing Daily

Measuring the ROI from social media is a widely debated topic. Marketers around the world have their most...

source: By Mayur Kisani


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