Mar. 5, 2013

Question of the week
What is the average annual productivity of your radiologists on a work RVU basis?
Click here to take the poll.

Click here to see the results from the last Hot Topics poll:
Does your organization have a solution in place for April 1, 2013, to meet the CMS requirement that the interpreting physician's location at the time of the reading be placed on the CMS 1500 claim form?

Click here to access the Hot Topics archives.More

Bring the Happiest Place on Earth to your practice
Every business can learn from Disney how to make customers feel special. The Walt Disney Company is built on core principles that are practiced daily. Join Scott Brown when he presents "The Magic of the Mouse: Bringing the Florida Theme Park Experience to Your Patients" at the upcoming Radiology Summit and find out how customer service practices used in theme parks can be applied to the patient care setting.

Register to attend today.

RBMA 2013 Radiology Summit
The Broadmoor
1 Lake Ave.
Colorado Springs, CO 80906

Click here for details.More

Come to San Antonio on Sunday for Building Better Radiology Marketing Programs
Registrations will be taken onsite, but if you register by 5 p.m. ET Friday, March 8, you will save $100 from the onsite registration fee.

There are still a few spots available for the Sunday night Marketing Meet-up. Join a dozen of your colleagues for dinner at The County Line, a great place to enjoy an ice cold beer or frosty margarita at the open-air bar. Inside, the funky Texas roadhouse atmosphere will make you feel like you've wandered out into the Texas Hill Country. Your Captain for this dinner is Keri Couples. Keri is a member of the RBMA Marketing committee and the senior director of marketing at Virtual Radiologic (vRad). Contact angela.carroccia@rbma.org to reserve your spot before you arrive!

Building Better Radiology Marketing Programs
March 10-12
The Westin Riverwalk
San Antonio, Texas

Click here for details.More

How to get a good deal in payor contract negotiations
Aunt Minnie (registration required)
It's no secret that what radiologists want to do most is practice medicine. It's why they get into radiology in the first place. So, when it comes to billing issues and negotiating contracts with commercial insurance payors, it's no surprise they typically don't want to get involved. Most radiologists just want to know that things are working correctly and they have fair deals in place that pay them the money they have earned.More

Health information exchange proving difficult to implement
By Kent McAllister
Information exchange has taken place over many millennia. This is a simple concept that requires context to gain meaning. A recent context that has received much focus has been health information exchange. As we have battled to improve healthcare for our nation's citizens, we universally accept that the exchange of a patient's health information across relevant stakeholders is critical to realizing the elusive improvements in healthcare we all seek. More

8 things a radiology manager wants radiologists to know
Diagnostic Imaging (registration required)
By Jim Lipcamon: During my years of radiology management, I have learned that it takes a good working relationship between the manager/director and radiologist to make an operation work efficiently. Here are eight items I believe are beneficial for a radiologist to know.More

Apply for RBMA Fellowship by March 8
The RBMA board of directors approved a fellowship program to recognize significant contributions made by RBMA members to the association and the radiology business management profession. The next class of fellows will be inducted at the RBMA 2013 Radiology Summit in Colorado Springs, Colo.

The Call for Fellows packet contains fellowship background information, examples of the fellowship criteria, and the administrative procedures for how to submit your application. Applications must be submitted online. The deadline to submit an application is March 8.

If you have any questions about the nominating process, please contact Michael Mabry, RBMA's executive director, at mike.mabry@rbma.org or 888.224.7262.More

Apply for a scholarship and attend an RBMA conference for FREE
Apply for scholarships available to RBMA members only! Each scholarship covers the cost of attending an RBMA conference as well as most if not all travel and hotel costs.

The vRad Education Scholarship is awarded to individuals who are current members of RBMA and who have not attended an RBMA conference in the last five years. The scholarship will cover registration fees and other costs qualified applicants incur for attending the meeting, up to $1,500.

The Bob Luther Emerging Leader Travel Scholarship is awarded to an RBMA member who has never experienced an RBMA conference and who is a first-time practice manager or interested in becoming a practice manager, and covers registration and travel costs up to $1,000. The scholarship recipient can choose to attend the 2013 Radiology Summit or Fall Educational Conference.

The deadline to submit your application for a vRad Education Scholarship to use towards the Radiology Summit is April 19. Click here for details.

The deadline to submit your application for the Bob Luther Emerging Leader Travel Scholarship is April 19. Click here for details.More

Friday is the last day to participate in RBMA's mini-Survey: MPPR — Professional Component
In 2012, the Centers for Medicare & Medicaid Services applied a 25 percent multiple procedure payment reduction to the professional component of select imaging services performed during the same session. CMS did not explicitly define "same session." In 2013, CMS expanded the MPPR-PC to apply to services provided by any physician in the same group practice.

This mini-Survey collects information on the impact the MPPR-PC has had on radiology practices and how practices are defining "same" vs. "different" sessions.

Completion of the mini-Survey should require no more than five minutes of your time. The mini-Survey will be open for participation until March 8.

Please click here to access the mini-Survey.More

Subscribe to DataMAXX — RBMA's new real-time financial benchmarking solution
DataMAXX provides RBMA members with immediate statistics to make the right operational decisions, optimize resources, continuously improve performance and develop a strategy for the future. Objective, measurable information is a crucial indicator of your performance, and evaluating that information is essential to the successful management of your practice or imaging center.

DataMAXX is only available to members of RBMA by subscription. Subscription levels are based on participation status and reporting detail ranging from free for contributors who want basic tabular reports to $1,000 for non-contributors for a premium level where practices may customize peer groups and view charts of results.

Click here for more information on DataMAXX and to subscribe today.More

Calendar of events
Click here for this week's RBMA calendar of events.More

Medical billing and practice management company commemorates two decades of service
Founded in 1993, MMP has grown to become the leading billing and practice management firm in the industry today, providing services to more than 4,000 physicians across more than 60 offices. The company's highly experienced professional staff possesses in-depth knowledge of operational, fiscal and legislative requirements for hospital-based physician practices across multiple specialties.More

Coding Strategies, Inc. offers new radiology and oncology HCPCS resource guides
CSI, the leaders in consulting and education for physician and outpatient medical coding, compliance and ICD-10-CM for specialty-specific content, launched this week two new resources dedicated to Radiology and Oncology HCPCS codes — the HCPCS Radiology Resource and the HCPCS Oncology Resource. These easy-to-use reference tools are designed to provide quick access to the HCPCS codes needed for the Radiology or Infusion Center practice and/or department.More

Can the Cleveland Clinic save American healthcare?
The Daily Beast
"The best doctors are not motivated by money." It's a common sentiment. We all seem to believe it. And yet, we don't act on it. When we get sick, we don't head straight for the nearest county charitable hospital; we head for the biggest, shiniest facility we can find, one where the doctor's parking lot is full of luxury automobiles. More

Hospital executive: 'We need to deal with Medicare'
Kaiser Health News
David P. Blom is one of thousands of hospital executives across the country who are bracing for a reduction in Medicare payments as part of a series of federal spending cuts that began Friday. Blom, 58, is president and chief executive officer of OhioHealth, a Columbus, Ohio, based not-for-profit healthcare system that includes 18 hospitals, 23 health and surgery centers, home-health providers and other facilities.More

Mobile health innovations changing definition of healthcare
Diagnostic Imaging (registration required)
As the universe of mobile health innovation continues to develop, so must the healthcare industry to embrace it. That was the message last week at the HIMSS13 conference in New Orleans, delivered by Richard Krohn, president of health IT consulting firm HealthSense, and Richard Metcalf, PhD, director of the Mixed Emerging Technology Integration Lab at the University of Central Florida's Institute for Simulation and Training.More

Solving the image-sharing dilemma
Imaging Biz
The deftness of data movement between sites creates a deception that it's easy; it's not. Leaving aside technical problems with integration, servers and storage, the more central problem might be this: Who pays the bill to set image exchange in motion? In the case of image exchange, especially as part of an electronic health record network, who pays hasn't been determined. More

Talking to a wall? Patients push back on cost-effectiveness
Health Imaging
Physicians who introduce the topic of cost into discussions with their patients may find it resembles talking to the proverbial wall. Focus group findings show that public attitudes about healthcare costs must shift significantly for cost to be an explicit factor in clinical decisions, according to an article published in the February issue of Health Affairs.More