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SAF Wednesday E-Brief
Oct. 28, 2009
E-Brief Links >   Past Issues    SAF Market    Industry Events Calendar    Contact Us                                Follow SAF on: Share on Linkedin Twitter Share on Facebook

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Say It Isn’t So Trader Joe’s: SAF Asks for Fair Ads
By Jenny Scala
Trader Joe’s, a specialty retail grocery store in nine states popular for its Two-Buck Chuck wine, employees in Hawaiian shirts and its utilitarian displays of exotic fare, recently turned off one SAF member. Read more Posts 1Q Loss, Expects ‘Significantly Better’ 2010
By Amanda Long reported a first quarter loss of $0.09 a share, 1 cent better than the analyst estimate of ($0.10). Revenue for the quarter, ended Sept. 27 was $108.3 million, compared with $135.4 million in the prior year. Read more

Live from Funeral Directors Convention, It’s Florists, Flowers, Teamwork
By Amanda Long
Like most florists, Cheryl Bakin and Clay Atchison would love to rid obituaries from the words “in lieu of flowers” and show every single funeral director in the country what a difference flowers can make. Read more

Obama to Offer Banks Capital for More Small Businesses Lending
From Bloomberg
President Barack Obama plans to announce new measures to open up credit for small businesses, including capital injections for community banks to spur lending, the administration said. Read more

   Capture Orders with The Fitz and Floyd Holly Berry Bowl

Create high demand by offering the Limited Collector’s Edition Holly Berry Bowl by Fitz and Floyd. This hand-painted, heirloom is delivered in a Collector’s Gift Box with a numbered Certificate of Authenticity. Align your shop with the Fitz & Floyd brand and set yourself apart while ensuring customer retention. More info


NRF Doesn't Expect Halloween Sales to Rise from the Dead
By Amanda Long
Retailers looking to say R.I.P to the recession aren't going to get their death wish just yet. Halloween spending is expected to be down 15 percent this year according to the National Retail Federation. For 33 percent of Americans, the economy is the reason the season is different this year. Read more

Gas Prices Climb 17 Cents in a Week
From CBS 12
Have you noticed? Gas prices are spiking to levels we haven't seen since the summer. The latest report from AAA shows the average gas price in Florida has gone up 17 cents in the past week and 26 cents in the past month. Read more


SAF’s Health Plan Fits the Bill for Cost-Conscious Members
By Shelley Estersohn
A still-sluggish economy hasn’t slowed the rise of health care premiums, leaving businesses nationwide searching for less-costly options. The SAF Health Insurance Plan is already helping many florists, growers and wholesalers gain control of their health care costs. Read more


TLC Adds 'Rock n Roll Florist' to Colorful Reality Mix
By Amanda Long
Finally, a reality show about florists. Of course, one look into the swank settings and celebrity budgets of Jeff Leatham’s clients may have most florists thinking “fantasy.” On Nov. 4, TLC will air a glimpse into the fast-paced, bold-faced life of Leatham, the artistic director for the Four Seasons, based in the George V hotel in Paris. Read more


Is a Friend Request a Lawsuit Request?
By Amanda Long
Bosses who friend their employees on Facebook are just “begging to be sued,” according to a recent article in a law journal. Read more

Bosses Overrate Workforce Morale, Survey Says
From the Boston Globe
It hardly seems a news flash that a recession could result in lower morale among employees, but a new survey suggests that bosses are having a hard time grasping that concept. Read more


Keep Your Regulars Happy
From Entrepreneur
Some small business owners are so focused on attracting new customers they forget to take care of the ones they already have. And neglected customers will certainly be ripe for the picking by the competition. Bob Green, president of advertising agency The Verdi Group, offers some easy and inexpensive ways to make sure your regulars keep coming back - and get some more along the way. Read more


Web Coupons a Hit Among Affluent
From eMarketer
Consumer spending may have gone up in August, but Internet users are still keeping the purse strings tight. A survey found that Web users are planning further cuts to holiday gift spending this year, and increasing their use of coupons over 2008. Read more


Get a Heads Up on Green Industry Changes and More
The green industry is changing fast, and now is the time for attendees at the 26th Annual Pest and Production Management Conference to get up to speed. On the agenda are sessions focusing on: new plant growth regulators, new bio control options, new and less-costly substrate materials, water quality testing and treatment, faster disease diagnosis and containment, and lots more. Mark your calendars and plan to be in Orlando, Fla., at the Hyatt Regency Orlando Airport hotel February 25-27, 2010. The Pest and Production Management Conference is presented by SAF in partnership with Greenhouse Grower magazine. For more information please contact SAF's Laura Weaver, (800) 336-4743,

On the Horizon
26th Annual Pest and Production Management Conference
Presented by SAF and Greenhouse Grower Magazine
Feb. 25-27, 2010
Hyatt Regency Orlando Airport
Orlando, Fla.

SAF Congressional Action Days
March 8-9, 2010
Fairmont Hotel, Washington, D.C.

25th Annual Seeley Conference
June 26 – 29, 2010
Cornell University
Ithaca, N.Y.

SAF Orlando 2010
126th Annual Convention
Sept. 22-25
Orlando, Fla.


E-Brief Top Five
Missed an issue? Catch up on stories readers clicked most last week.
  1. Target Takes Aim at Flowers in Rachel Ray Mag, SAF Sends Missive
  2. Fed Revision Sharply Raises Floral Retail’s Value
  3. CNN’s Sweet Advice: Be a Man, Buy Flowers
  4. Pandemic Concerns Are Real: Is Your Store Prepared?
  5. Who Needs a Social-Media Policy?

Product Spotlight: Control COGs with FREE Retailer Pricing Worksheet
Now more than ever, florists have to control cost of goods sold (COGS). Get a grip on them with the SAF Retail Pricing Worksheet. The free Excel spreadsheet does the work for you – just apply your mark-up rates to calculate the right price per bunch, per stem and per bloom. Get your prices right for the holidays now. Download SAF's Retail Pricing Worksheet along with step-by-step-instructions and start controlling your COGs today. This is an exclusive SAF member-only product, free with your membership in the Society of American Florists.

New Online

  • A member is doing a wedding with Plumeria for the first time. She'd like advice from other SAF members. Read her post on the SAF Weddings and Special Events discussion forum.
  • On SAF's Tech Talk forum, a member is looking for input before making a switch to a new POS system.
  • On SAF's Facebook Page check out recent posts about another online pick-up of SAF floral research and how Toyota is using Flower Power.

Celebrating 125 Years

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