In Brief is the weekly newsletter of the Sporting Goods Manufacturers Association (SGMA). It is distributed every Wednesday. The content focuses on SGMA's core services -- Research, Public Policy, and Education/Resources. The content of this e-newsletter will be brief and factual. Please send any 'letters to the editor' to SGMA's Mike May at email@example.com.
SGMA Says It’s Time to Convert ‘Tryers’ Into ‘Buyers’
SGMA Research says that every year, new people take up a new sport or an activity. They come aboard with great intentions and expectations, but often something happens along the way which negatively impacts their participation. For sporting goods manufacturers, this is an opportunity lost because, for one reason or another, the chance to convert someone from a ‘tryer’ to a ‘buyer’ is gone.
Despite Tough Times, Non-Traditional Sports Thrive
Even as the U.S. economy suffered in 2008, some sports, fitness activities, and recreational endeavors posted strong numbers in participation. Activities which had ‘statistically significant’ growth in 2008 over 2007 were step aerobics (up 21.0 percent), ultimate Frisbee (up 20.8 percent), backpacking (up 18.5 percent), surfing (up 18.2 percent), and racquetball (up 18.1 percent).
Elementary Thought: Grade Schoolers Drive Soccer
According to SGMA Research, nearly 60 percent of all soccer players in the U.S. are in elementary school. And, almost 50 percent of those grade school soccer players are female. Furthermore, just over 80 percent of all ‘core’ soccer players (those playing 26+ days/year) are under the age of 25. Click Here for more on SGMA’s single-sport study on outdoor soccer. Click Here for more on SGMA’s single-sport study on indoor soccer.
Can Your Business Run a 4 Minute Mile?
The Lawson solution is for sportswear and sporting goods organizations that design, source, and distribute. Our integrated enterprise-wide solution enables companies to manage a mix of style and non-style products, plan demand and optimize sourcing and distribution in real time, enabling faster response to changing market conditions and improving profitability. We continuously strive to simplify the implementation, maintenance, and use of our solutions.
Performance is the Only Reality
Visit www.lawson.com/sports or contact us at 800-477-1357 or firstname.lastname@example.org.
Why do sportswear companies select Lawson? Because simpler is better.
War Time Recreation – in Iraq
SGMA Education and Resources
War Time Recreation – in Iraq. The U.S. Army’s Donna McGrath is currently serving a six-month special deployment in Iraq where she is assisting with Morale, Welfare and Recreation events and activities for our soldiers. Sports and fitness for both the families here at home as well as the soldiers abroad are priority areas for them since we are "at war." On Labor Day this year (September 7), Donna’s group is staging a 5K race for the soldiers in Baghdad. She needs a sponsor to provide 500 shirts and bibs. If interested, contact Donna via email -- email@example.com.
Membership Perks With SGMA
SGMA Education and Resources
SGMA member companies have access to an SGMA Member Company logo which can be used on their websites, printed materials and product packaging. There are three restrictions on its use: (1) The logo cannot be used to imply a product or service endorsement by SGMA, only that the company is a member of SGMA; (2) The colors of the logo cannot be changed; and (3) If it cannot be used in color, it should be rendered only in all black. For help downloading this SGMA Member Company logo, contact SGMA’s VJ Mayor at firstname.lastname@example.org or 202.349.9421.
CPSC Gets Tough on Toy Industry
SGMA Public Policy
On June 5, the Consumer Product Safety Commission announced that Mattel, Inc. and Fisher-Price, Inc. have agreed to pay a $2.3 million civil penalty for violating the federal lead paint ban. This is the highest civil penalty for violations involving importation or distribution in commerce of a regulated product in CPSC history. It’s worth noting that it was SGMA which secured an exemption for all sporting goods from the phthalates ban, but sports products are not exempt from the lead paint ban. More
SGMA’s June Consumer Product Safety Commission (CPSC) Update Conference Call
Wednesday, June 17, 2009
1:00 pm EST
More CPSC funding, proposed new Chair and Commissioner could spell trouble for manufacturers. Will your products withstand the scrutiny? To find out join SGMA and our Legal Task Force this June for a conference call on the latest CPSC and Consumer Product Safety Improvement Act (CPSIA) developments.
Tailgating Satellite Media Tour
Friday, Sept. 4, 2009
Do you want television news coverage for your product? If so, then sign up for a TV Satellite Media Tour (SMT) by SGMA. During an SMT, SGMA is able to reach the general public through their local (and some national) television morning news programs.
SGMA's 11th Annual National Health Through Fitness Day
Tuesday, March 9, 2010 - Wednesday, March 10, 2010
Next March join celebrity athletes, physical education teachers, and industry leaders for SGMA's 11th Annual National Health Through Fitness Day to promote Physical Activity and fight Obesity. More
SGMA's 2010 Litigation & Risk Management Summit
Las Vegas, NV
Tuesday, April 6, 2010
SGMA's Legal Task Force will be hosting our annual SGMA Litigation & Risk Management Summit in Las Vegas at the Fontainebleau Hotel. Further details will be provided as they're made available.