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SGMA inBrief
June 17, 2009
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In Brief is the weekly newsletter of the Sporting Goods Manufacturers Association (SGMA). It is distributed every Wednesday. The content focuses on SGMA's core services -- Research, Public Policy, and Education/Resources. The content of this e-newsletter will be brief and factual. Please send any 'letters to the editor' to SGMA's Mike May at


SGMA Says It’s Time to Convert ‘Tryers’ Into ‘Buyers’
SGMA Research
SGMA Research says that every year, new people take up a new sport or an activity. They come aboard with great intentions and expectations, but often something happens along the way which negatively impacts their participation. For sporting goods manufacturers, this is an opportunity lost because, for one reason or another, the chance to convert someone from a ‘tryer’ to a ‘buyer’ is gone. More

Despite Tough Times, Non-Traditional Sports Thrive
SGMA Research
Even as the U.S. economy suffered in 2008, some sports, fitness activities, and recreational endeavors posted strong numbers in participation. Activities which had ‘statistically significant’ growth in 2008 over 2007 were step aerobics (up 21.0 percent), ultimate Frisbee (up 20.8 percent), backpacking (up 18.5 percent), surfing (up 18.2 percent), and racquetball (up 18.1 percent). More

Elementary Thought: Grade Schoolers Drive Soccer
SGMA Research
According to SGMA Research, nearly 60 percent of all soccer players in the U.S. are in elementary school. And, almost 50 percent of those grade school soccer players are female. Furthermore, just over 80 percent of all ‘core’ soccer players (those playing 26+ days/year) are under the age of 25. Click Here for more on SGMA’s single-sport study on outdoor soccer. Click Here for more on SGMA’s single-sport study on indoor soccer.

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Education and Resources

War Time Recreation – in Iraq
SGMA Education and Resources
War Time Recreation – in Iraq. The U.S. Army’s Donna McGrath is currently serving a six-month special deployment in Iraq where she is assisting with Morale, Welfare and Recreation events and activities for our soldiers. Sports and fitness for both the families here at home as well as the soldiers abroad are priority areas for them since we are "at war." On Labor Day this year (September 7), Donna’s group is staging a 5K race for the soldiers in Baghdad. She needs a sponsor to provide 500 shirts and bibs. If interested, contact Donna via email --

Membership Perks With SGMA
SGMA Education and Resources
SGMA member companies have access to an SGMA Member Company logo which can be used on their websites, printed materials and product packaging. There are three restrictions on its use: (1) The logo cannot be used to imply a product or service endorsement by SGMA, only that the company is a member of SGMA; (2) The colors of the logo cannot be changed; and (3) If it cannot be used in color, it should be rendered only in all black. For help downloading this SGMA Member Company logo, contact SGMA’s VJ Mayor at or 202.349.9421.

Public Policy

CPSC Gets Tough on Toy Industry
SGMA Public Policy
On June 5, the Consumer Product Safety Commission announced that Mattel, Inc. and Fisher-Price, Inc. have agreed to pay a $2.3 million civil penalty for violating the federal lead paint ban. This is the highest civil penalty for violations involving importation or distribution in commerce of a regulated product in CPSC history. It’s worth noting that it was SGMA which secured an exemption for all sporting goods from the phthalates ban, but sports products are not exempt from the lead paint ban. More


SGMA’s June Consumer Product Safety Commission (CPSC) Update Conference Call
Washington, DC
Wednesday, June 17, 2009
1:00 pm EST
More CPSC funding, proposed new Chair and Commissioner could spell trouble for manufacturers. Will your products withstand the scrutiny? To find out join SGMA and our Legal Task Force this June for a conference call on the latest CPSC and Consumer Product Safety Improvement Act (CPSIA) developments. More

Tailgating Satellite Media Tour
Atlanta, GA
Friday, Sept. 4, 2009
Do you want television news coverage for your product? If so, then sign up for a TV Satellite Media Tour (SMT) by SGMA. During an SMT, SGMA is able to reach the general public through their local (and some national) television morning news programs. More

SGMA's 11th Annual National Health Through Fitness Day
Washington, DC
Tuesday, March 9, 2010 - Wednesday, March 10, 2010
Next March join celebrity athletes, physical education teachers, and industry leaders for SGMA's 11th Annual National Health Through Fitness Day to promote Physical Activity and fight Obesity. More

SGMA's 2010 Litigation & Risk Management Summit
Las Vegas, NV
Tuesday, April 6, 2010
SGMA's Legal Task Force will be hosting our annual SGMA Litigation & Risk Management Summit in Las Vegas at the Fontainebleau Hotel. Further details will be provided as they're made available. More

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Ben Maitland, Director of Advertising Sales

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To contribute news to the SGMA In Brief, contact Brent Mangum, Content Editor

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Mike May, Director of Communication

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