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SGMA inBrief
July 22, 2009
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In Brief is the weekly newsletter of the Sporting Goods Manufacturers Association (SGMA). It is distributed every Wednesday. The content focuses on SGMA's core services -- Research, Public Policy, and Education/Resources. The content of this e-newsletter will be brief and factual. Please send any 'letters to the editor' to SGMA's Mike May at

Public Policy

Great News for PE -- PEP Grant Recipients Are Named
SGMA Public Policy
Last week, the U.S. Department of Education announced the recipients of $78 million in Carol M. White Physical Education Program (PEP) grants. New PEP grants, totaling $26.5 million, will be distributed to 73 school districts and community based organizations across the country. The balance of $51.5 million will be used to fund multi-year PEP grants awarded in 2007 and 2008. PEP funds are used to purchase fitness and sports equipment and to train and encourage innovation with teachers. “Securing funding for PEP is one of SGMA’s top legislative priorities every year,” said SGMA President Tom Cove. More

Congress Works To Limit Emissions in New Climate Change Bill
SGMA Public Policy
The narrow passage of the House climate change bill suggests an even more difficult battle in the Senate. “The American Clean Energy and Security Act” passed on a largely partisan vote in the House, 219-212, but it does not have a champion in the Senate. Two Senate figures have emerged as potential leaders for this cause – Senate Environment and Public Works Committee Chairwoman Barbara Boxer (D-CA) and Majority Leader Harry Reid (D-NV). More

Senate to Be Key Channel for Duty Suspension Bills on Many Sporting Goods
SGMA Public Policy
SGMA cautioned in an earlier report, the House Ways & Means Committee has now decided to limit its upcoming miscellaneous tariff bill (MTB) only to those duty suspension bills that were introduced and vetted in the last Congress. Among the bills meeting that requirement and eligible for consideration are bills that would create new duty suspension provisions on certain golf club components (110th-H.R. 2362), stick and golf umbrellas (110th-H.R. 2866), and certain ski equipment (110th-H.R. 4503). The Ways & Means Committee hopes to complete its MTB package and submit it to a committee vote before the Memorial Day recess. More

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Education and Resources

Youth Sports Remain Strong in Tough Economy
SGMA Education and Resources
While the uncertain U.S. economy has caused Americans to reconfigure their family budgets, one line item that is remaining fairly steady is money needed for children to play on a local recreational sports team. Click Here to see what’s happening in Elkhart, Indiana.

New Product Publicity Opportunity
SGMA Education and Resources
Journalist Brett Zarda is currently compiling a list of ideas for the Popular Science "Best of What's New Awards.” It needs to be a product that debuted between October 1, 2008 and September 30, 2009. He’s looking for details on what it is and what makes it unique. Contact Brett if you would like your product to be considered for his story. Brett’s email address is

SGMA Research Reveals Consumer Trends
SGMA Education and Resources
SGMA’s 2009 State of the Industry Report reveals some noteworthy trends: (1) the five ‘hottest’ sports for sales growth in 2009 are fitness walking, lacrosse, running, aerobic training, and camping; (2) the top five categories in 2008 for athletic footwear were running, classics/originals, kids, basketball, and skate/surf; (3) camping’s surge was partly due to families substituting a costly vacation for this outdoor excursion; and (4) older Americans are continuing to buy and use fitness equipment. The State of the Industry Report (sponsored by Dow Corning) is available for FREE to SGMA members and associate members. More


SGMA's Satellite Media Tour on 'Tailgating'
Atlanta, GA
Friday, September 4, 2009
Do you want television news coverage for your product? If so, then sign up for a TV Satellite Media Tour (SMT) by SGMA. During an SMT, SGMA is able to reach the general public through their local (and some national) television morning news programs. More

SGMA's 11th Annual National Health Through Fitness Day
Washington, DC
Tuesday, March 9, 2010 - Wednesday, March 10, 2010
Next March join celebrity athletes, physical education teachers, and industry leaders for SGMA's 11th Annual National Health Through Fitness Day to promote Physical Activity and fight Obesity. More

SGMA's 2010 Litigation & Risk Management Summit
Las Vegas, NV
Tuesday, April 6, 2010
SGMA's Legal Task Force will be hosting our annual SGMA Litigation & Risk Management Summit in Las Vegas at the Fontainebleau Hotel. Further details will be provided as they're made available. More

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Ben Maitland, Director of Advertising Sales

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To contribute news to the SGMA In Brief, contact Brent Mangum, Content Editor

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Mike May, Director of Communication

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