smei Weekly Update MultiBriefs
Contact Us
Media Kit

Browse Categories

Browse by Date

Simplifying customer analytics for personalized marketing

Even though most marketers understand the benefits of personalizing messages and offers to customers in marketing campaigns, surveys show many still hesitate to do so. They understand that by offering each customer the product or products they are most likely to buy at...

source: By Peter Moloney
Search past issues
Search products and services

A mobile device is a salesperson’s best friend, but before your salesperson gets overwhelmed and distracted by a million non-relevant items accessible on their mobile devices, there are ways to streamline and focus the world of information so that the most pertinent...

source: Sales & Marketing Management

Marla Tabaka writes: In the early years of my coaching practice I attended weekly meetings at my business networking group like clockwork. Our membership numbers held steady at about 30 small business owners and we would exchange somewhere between five and seven referrals...

source: Inc.

Ask salespeople if they work in marketing, and their response would be a resounding no. Ask a marketer if sales is part of marketing and quite a few would agree with the notion, but in practice they’d still see the two functions as sitting apart from each other. With...

source: Business 2 Community

Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area. To better reach local...

source: Small Business Trends

Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to...

source: Forbes

In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released today by Hotwire PR. The agency's seventh annual "Communications Trends...

source: Advertising Age


Powered by MultiBriefs
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063

Subscribe to SMEI Weekly

*First Name:
*Last Name:
Street Address:
State / Province:
Zip / Postal Code:
Are you a member of SMEI? Yes   No
Privacy Policy