Of course, there are social media marketing rules that apply across all networks, but each network truly has its own idiosyncrasies. Knowing what resonates on each social platform gives your brand power. Then, you can spend less time crafting posts and have them perform...
Inbound marketers are armed with a serious about of data that can be used to help a sales team close more deals. There are two primary ways to nurture leads down the funnel faster.
In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out about a business’ products or services, while sales teams pitch customers directly. Inbound...
Sales is a challenging but incredibly necessary part of business. In many cases, the opportunity to effectively connect with prospects on a deeper level and differentiate yourself from competitors happens during the sales phase. Oftentimes, you get one shot — one first...
The reality is, most sales organizations have little to no process to support their proposal efforts. And, unfortunately, sales proposals rarely see their full potential, because they are time-consuming tasks that aren’t often viewed as strategic and take valuable...
Sending out an email newsletter may seem like an easy task, but if you think that all you have to do is make a template, add in new content and hit send, you're not likely to see the results you want. Email marketing requires a lot of careful planning and work to be effective,...
Knowing how the human mind processes information and images — and putting that knowledge to use — can help you become a more engaging and effective marketer. Researchers in a new field of study are trying to figure out how...
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