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3 consumer-centric trends your business needs to know

Now that the New Year's bell has stopped ringing, predicted trends for 2015 are stepping forward to steal the spotlight. While your business is penning this year's goals, be sure you're moving in the right direction. In order to increase sales, customer acquisition and...

source: By Emma Fitzpatrick
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If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their smartphone. Most have no real budgets of any kind, don't know how to create one or where to start. Many consultants, agencies have no real...

source: The Huffington Post

Ian Altman writes: While preparing for a recent corporate training workshop, I recommended to the company’s management team that we conduct a pre-survey with their participants. The results pointed to two critical sales issues that you cannot afford to ignore. The...

source: Forbes

If you pursue the deals that make sense, do everything right in the selling and negotiating process, and deliver the promised value to the client, then winning is wonderful. But what happens when one of these three components is neglected? Each has margin erosion and unhappy...

source: Sales & Marketing Management

There is an old belief that drives most brands marketing strategies to millennials: 18-24-year-olds don't have disposable income. The problem is that this belief forces a brand to run discounts and gimmicks, or to focus on the cheapest entry level product within the brand....

source: Inc.

It’s the start of a new year, which for many small business owners means taking stock of their marketing efforts. When it comes to content marketing, there are always new tools to adopt and new strategies to explore. There is always room for improvement. The only question...

source: Business 2 Community

By now, most small and medium-sized business owners understand that the mobile channel plays an important role in marketing success. But a recent Salesforce study shows that 2015 may be the year mobile turns the corner as marketers begin...

source: Small Business News from Gaebler.com

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