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4 ways to make content marketing more successful

Content marketing has been gaining traction for years. It's one of the best and most effective ways to find, connect and convert potential customers. Plus, leads from content marketing are 13 percent cheaper. What is content marketing? It's exactly what it sounds...

source: By Emma Fitzpatrick
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Have you ever considered what makes an effective website? You might think that it is great design,...

source: By Randall Craig

Content marketing has been gaining traction for years. It's one of the best and most effective ways...

source: By Emma Fitzpatrick

Content marketing is valuable for more than just helping your keyword associations and search engine rankings. Much of the material generated for content marketing development will intersect with consumers early in the buying cycle, often...

source: Search Engine Land

Marketers at midsize B2B companies get no respect — or at least not the level of respect they feel could help them lift their companies to new levels of performance. A Gleanster survey of 750 senior marketers at businesses ranging from 50 to 1,000 employees had 85...

source: Direct Marketing News

When you spend time, staff and money on marketing initiatives, you want to know that they’re meeting expectations. It’s clear that some of those who have budget line and revenue responsibilities have an impression that their marketing isn’t as effective...

source: Business 2 Community

When someone buys something online today, it’s not easy to figure out how they ended up making their purchasing decision. That’s why the most important thing marketers can understand is the path a customer took to that...

source: VentureBeat

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