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Writing the letter that gets you more referrals

What's the best way to get more referral business? It's by writing a thank-you letter. Here's how it works: First, you get a referral. I know — I'm as surprised as you are, but sometimes it happens. Someone liked you, and somewhere down the line they passed on some...

source: By Jeffrey Dobkin
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Any business today will tell you that getting your marketing messages out there has never been easier. Knowing who will see it, and how they will respond to it, however, is an altogether more complex task. Some might call it a science....

source: Forbes

If you've attended a content marketing conference this fall, you might have felt like you'd entered a foreign country with its own, strange language — "amplify" and "engage" the common greeting; "KPI" the local currency. Indeed, whenever a trend overtakes an industry...

source: Adweek

Over the last few years, every brand has had to become a content marketer. Whether it's posting regular social media updates or running a full-on blog, the digital age has brought with it a demand for consistent, high-quality online content. Like other types of marketing,...

source: BusinessNewsDaily

Having a compelling story gives a business the ability to generate substantial word-of-mouth and in the process increase brand awareness. Stories that add color and character to a business resonate with customers at a deeper level, encouraging them to evangelize on behalf...

source: Entrepreneur

When it comes to converting consumers, the secret to more sales is as simple as understanding just what your buyer wants and expects from your business. While we're all different, in many ways our brains are prone to react in a similar manner ... and understanding these...

source: Inc.

You never get a second chance to make a first impression. The adage...

source: By Joe Latta

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