For as long as there have been businesses, there has been the promotion of those businesses. Business owners have always faced the challenge of how to get new customers through the door. Thus, the concept of marketing is not a new one — but the methods in how to do...
Deep linking is the ability for marketers and developers to bring users to a specific location within their app. For publishers, this might mean directing readers to a certain article. For retailers, it might mean driving customers to the right item to add to their cart. Want...
Marketers may inundate subscribers' inboxes with their missives, but that doesn't mean that their messages are popular among consumers. According to a study from TechnologyAdvice, 40 percent of the more than 1,300 U.S. adults surveyed ignore marketing emails. Of the 60...
In the huge community that deals with digital marketing, there is no shortage of advice for business owners and marketers. What about those businesses that online marketing advice just doesn’t apply to — those that operate only within a local community, only...
It falls under the psychological classification of “cognitive error.” It takes us to a place we do not wish to go. It prevents us from assisting a customer and closing the deal in the way we ought to. In other words, it kills sales — every day.
The sales profession is going through a transformation. Social, mobile and digital media are helping buyers become better informed and raising their expectations. And the purchase process has become longer and more complex. These forces are making selling more costly, collaborative...
One of the most nagging problems in digital marketing could bleed into the industry's next frontier. That was among the chief concerns raised on a panel during the inaugural day of the 4A's Transformation conference in Austin, Texas....
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