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Taking the pain out of personalized marketing

Predictive analytics improves marketing results. That's hard to dispute these days, but it's not quite right. Relevant messaging and attractive offers improve marketing results. Predictive analytics has the "potential" to help. It's only potential because there is so much...

source: By Peter Moloney
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Social media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in. That's understandable; social can be intimidating, and extremely unpredictable. Things happen fast — especially on channels like Twitter...

source: Business 2 Community

Despite the move toward a digital marketplace — in which buyers research and make purchases online — in-person meetings with sales reps and other human interactions are still important to b-to-b buyers, according to...

source: Advertising Age

We've all been told by a wise old family member "not to judge a book by its cover," but if we are actually honest with ourselves, we all know that we do. It is only human to make a flash judgment about the quality of something we are...

source: Business 2 Community

Consumers are living for the moment, because time is an increasingly precious resource. The same applies to marketers who are trying to tap into those consumer moments as they happen. In fact, nearly 70 percent of marketers feel challenged by time, with a third considering...

source: Marketing Land

While most are familiar with the 4 Ps, many underestimate the role that measurement can play in getting them right. By applying advanced measurement principles to this concept, marketers can make data-driven decisions that improve planning, enhance performance and optimize...

source: MediaPost Communications

Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power. That's certainly enough to make any marketer sit up and take notice. But despite common misconceptions of the group as a single, narcissistic...

source: Entrepreneur

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