We all know about the popularity of social media marketing, but have you noticed the desert of abandoned company pages? You know, the ones that haven't been updated since May of 2012. While creating a page is the first step to social connectivity, maintaining your presence...
Consumers have long stopped responding to in-your-face marketing. In this day and age, recommendations from friends and trusted peers, social media word-of-mouth, and online reviews from sites such as Yelp or Angie’s List are factors that hold maximum sway over their...
Today's successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI and much more. A well-stocked marketing toolkit is necessary to handle those tasks. And as revenue marketing and content marketing continue to converge,...
Email is the zombie of marketing channels. Despite numerous claims that it's dead, email continues to live on. And while the channel may be alive and well, the subscribers featured on marketers' lists can sometimes show the same level of engagement as someone six feet under.
In a fantastic post on Distilled, author Hannah Smith talks about the importance of creating content that is goal-driven — that is, what you create should be driven by what you want to achieve. She explains that in order to succeed,...
So you’ve developed a strategy to target potential customers on Twitter — bravo. But that’s just the beginning. Creating engaging content and developing relationships on Twitter are the next big hurdles. Average Twitter users follow at least five businesses,...
Do you approach networking as a way to get favors for free? If so, you could be what entrepreneur Margaret Morford calls a "networking parasite." The founder and CEO of management consulting and training company The HR Edge, Morford defines these networkers as people who...
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