Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact that person by phone, through email and even via office visit, if possible....
Sending emails is an integral part of selling in today's world. But at a time when prospects are receiving...
Over 90 percent of marketers say that retargeted ads are as good as or better than the gold standard in digital marketing, search ads, according to a recent survey by leading retargeter AdRoll. Why? Intent, says AdRoll president and CMO Adam Berke.
People do business with people they like. That adage rings will ring as true as ever in 2015. To improve your ROI on marketing, you will need to humanize your communications. Humanizing your marketing means you think about people instead...
Content marketing: We know it’s all the rage, and that marketing departments B2B and B2C alike are pouring ever increasing time and money into their efforts. But what exactly are firms attempting to accomplish when they say they’re "doing content marketing?"...
Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global media company. Chipotle was hard at work wrapping burritos, not shooting award-winning video shorts....
Content marketing and digital media strategies often include social sharing as a metric for success. Creating highly engaging, widely relatable content is a crucial step towards earning an audience's attention. But while page views are...
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