What trends does your business need to keep afoot of in the marketing world? The guessing game is over in the world of marketing. Now, you can say without doubt what's having the biggest impact on brand awareness and even sales. We've got the top three biggest trends in...
In an effort to enhance the overall content of SMEI Weekly, we'd like to include peer-written articles in future editions. As a member of SMEI, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your...
Sea change. If the phrase feels cliche it may be because it was first used in Shakespeare's The Tempest, Michael McVeigh and Chris Paradysz noted during their keynote at a recent DMCNY event. Major shifts in thinking are nothing new, but that doesn't make dealing with them...
To run your business well, you have to have high-performing salespeople — people who are free from the universal fears that plague, and often cripple, sales teams at companies large and small. Here are four common fears of salespeople, and advice on how you can help...
How often have you planned on having 30 minutes or so for a first meeting with a prospect, only to find that the time is cut short? Maybe they got busy. Maybe something came up. Maybe the truth is that they don’t recall agreeing to a meeting in the first place, or...
If you’re marketing your small business, it’s important to remember to build your personal brand along with your business's brand. There are several ways to do this — one is to make yourself the face of the brand. People...
Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized" content.
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