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Brand yourself — or others will do it for you

Try this right now: Open up a Web browser and Google your name. Finished? What appears about you is what customers, employers, recruiters and prospects will see. It's your brand. Recruiters and employers are discovering people on social media they'd like to employ, while...

source: By Hank Boyer
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Global business celebrity, television host, former SMEI chairman and keynote speaker, Jeffrey Hayzlett, has been initiated into the National Speakers Association's Speaker Hall of Fame®. The National Speakers Association...

source: SMEI

Before the surge of data-driven advertising, programmatic marketing and real-time media buying, retail marketers faced challenges in effectively figuring out who was interested in purchasing their products. Historically, inventing “personas” based on demographic...

source: Entrepreneur

The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers daily in social and digital...

source: MarketingProfs

The diversity of roles that comprise the marketing discipline is as varied as the millions of companies that use marketing to connect with customers and propel their businesses forward. And individual marketers' activities are often as changeable from day to day as the weather...

source: Direct Marketing News

People buy things from salespeople they like. If you employ empathic statements in conversation with your customers, you will develop rapport that will allow you to set the pace and direction of the transaction, while still allowing the customers to keep control of the transaction....

source: Inc.

Content is no longer exclusive to the marketer’s toolkit. There is a common need for good content to support both marketing and sales goals; content that spurs engagement, drives conversion and meets the needs of your customers. Video is a powerful tool that can...

source: Sales & Marketing Management


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