In December, Instagram announced that the number of users on their platform cracked 300 million. Considered one of the fastest-growing social media platforms, Instagram has now surpassed the 288 million users of Twitter and has gained...
We live in a time of unprecedented connectivity. Take for instance our readily available access to the Internet, as granted to us by our smartphones and tablets. The steady but sudden proliferation of these devices has made for one of the greater technological advancements...
Answer this question: Is your sales team inside or outside? If you hesitate before mentally responding, you’re in good company. Over the years, sales effectiveness research has seen a steady blurring of these traditional job roles,...
There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I don’t see the salesman (or woman) fading out completely, I do believe that that old staple of sales, the “cold call,”...
Marketing has evolved. Today’s marketers own more customer data and touchpoints than ever before, and more than any other department. New digital channels and devices — including search, social media and mobile — have empowered consumers and complicated...
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the next big thing?
I know, I know. You've heard Google cry "Algorithm change!" before, and it seemed like nothing happened. But this time it's different. Unlike the last few updates, Google has said their newest algorithm change is going to be one of the biggest to date. Starting April 21,...
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