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Forget 'contact me' forms — Feed your sales team

By now we all know that content marketing helps drive traffic, but how do we engage a client early in the buying process without relying on content pieces? There is a growing trend for companies to use content to drive traffic to their websites. While this is a great practice,...

source: By Cortland Fondon
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Marketing theory is not as complicated as it seems. Often business owners who are looking to expand their brand through marketing get lost in the jargon and technical terms, finding themselves at a loss for how to market their companies without hiring a professional. However,...

source: FoxBusiness

Isn’t word of mouth marketing really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who "told two friends" about the product and how "they told two friends ... and so on ... and...

source: Forbes

What do every great movie, book and marketing campaign have in common? The answer: a great story. Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily on keywords, tags, short-form posts, tweets,...

source: The Huffington Post

Successful marketing and sales both trace their roots to one core piece of your business strategy: your company's accurate, targeted buyer personas. These buyer personas run the show; They determine how and where you market your...

source: Business 2 Community

A new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their content marketing campaigns? Yes, it's a bit of an attention-grabber. And, yes,...

source: ClickZ

Sales numbers are down and you're starting to sweat. As a sales manager, you must act quickly to turn things around when you first see the numbers dip. You need to diagnose the problems and make changes immediately so your team doesn't fall short of the sales goal for the...

source: Sales & Marketing Management

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