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The importance of momentum in marketing

What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver...

source: By Randall Craig
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If a salesperson says something won’t work with customers, there’s a 95 percent chance that they’re right. If a salespersonsays something will work with customers, there’s a 50 percent chance that they’re right. It is not unusual for independent...

source: Sales & Marketing Management

Think about salespeople and you think of stereotypes: people who are motivated only by money; risk takers who thrive on the adrenaline of a potential massive payoff; territorial lone wolves who aren't team players; nine-to-fivers who are inherently lazy and will only work...

source: Inc.

Marketing, sales and support have different objectives, but when it comes to the greater purpose of improving the business as a whole, they have a lot in common. Each organization generally has its own ways of improving its quality, but...

source: Business 2 Community

Not surprisingly, a recent study by points to a lack of leads as the top challenge for today's business-to-business marketers. The need for qualified leads almost always trumps other important efforts such as brand...

source: MarketingProfs

When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. For those less familiar...

source: The Huffington Post

There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you will be able to vastly improve your content marketing efforts. Developing an effective content marketing program is a complex...

source: ClickZ


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