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3 trends integral to marketing your business

What trends does your business need to keep afoot of in the marketing world? The guessing game is over in the world of marketing. Now, you can say without doubt what's having the biggest impact on brand awareness and even sales. We've got the top three biggest trends in...

source: By Emma Fitzpatrick
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If you’re searching for ways to improve employee engagement, you’ll find a lot of laundry lists of advice. But the statistics suggest that following such advice is harder than it looks — some 70 percent of U.S....

source: SMEI Blog

“Social media is a conversation.” How many times have you heard this phrase? If you’ve dabbled with social media long enough and been hearing from a lot of social media marketing gurus, a phrase something like the...

source: Inside Facebook

What in the world is data science? And why should you care? Data science — and predictive analytics, in particular — is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational...

source: Business 2 Community

Only 27 percent of marketers effectively measure content marketing, an infographic from Captora says. But if more marketers would start, they would like what they'd find. The infographic explains why organizations should use content...

source: Entrepreneur

Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your own digital marketing program and maximizing its success. Every day, marketers seek to enhance their digital marketing programs....

source: ClickZ

The way consumers make purchasing decisions is constantly changing, so it's important to continually re-evaluate your sales strategy with your staff. Selling any type of product or service can be a fine line to walk — you have to find that perfect balance between being...

source: Inc.

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