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Facebook and Google are changing the game in real-time marketing

Your definition of real-time marketing is about to change. While real-time marketing will still revolve around social, new elements are hitting the scene. Both Google and Facebook recently announced new real-time marketing additions....

source: By Emma Fitzpatrick
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As the players, marketers, celebrities, fans and media descend upon San Francisco for this weekend’s Super Bowl, brands are pulling back the curtain on a year’s worth of planning and showcasing their celebrities/influencers...

source: Forbes

Although "content marketing" has become standard practice for all brands only over the last 15 to 20 years, the concept of creating content specifically for your brand's target customers is not new. According to a Content Marketing Institute...

source: Business News Daily

Your best sales guide is your very own set of values, priorities and unique way of conducting business. These transform into your business development plan. Remaining true to your plan will allow for your personal brand to shine brightly. Once you are comfortable with what...

source: Business 2 Community

You may have already heard this golden rule in sales: People don't buy from people they don't trust. But for salespeople, it's easy to turn on autopilot and walk the buyer through the usual questions to hopefully close the deal. Too often, though, that approach doesn't...

source: MarketingProfs

Dealer, agent, reseller or intermediary – these are all names for indirect channels that arise when third parties take over sales and logistics from other suppliers. Moving down the channel, consumers prefer these middlemen, as dealer competition results in lower prices....

source: Sales & Marketing Management

Let's say you're trying to sell something ... say, a comfy chair. You'd probably encourage your prospective customer to sit in the chair. You'd point out the chair's features: great frame, reputable manufacturer, durable fabric, etc. But by forgetting to use one of the...

source: Inc.


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