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Instagram steals social spotlight: 3 ways to make your business shine

If you've been on Instagram lately, then you may have already spotted a couple changes. The Instagram site now has much larger pictures and closely mirrors the layout of its app. Speaking of which, the "Explore" section of the app...

source: By Emma Fitzpatrick
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"What do consumers want?" It's a burning question marketers have long been asking, but the way we're now able to answer it is vastly different from in the era of pin-up girls and dazzling automobile ads. Why? We're living in the age...

source: Inc.

By 2020, nearly 50 percent of the workforce will be comprised of millennials. They are diverse, tech-savvy, socially connected, and more comfortable “job jumping” to find professional fulfillment. The way millennials evaluate job opportunities is very different...

source: Sales & Marketing Management

Ninety percent of sales managers suggest that a lack of fresh and relevant training material is what keeps their teams from staying engaged, according to Salesforce. Eighty percent of sales managers claim they do not have the time to train their staffs. For sales training...

source: Entrepreneur

You’ve spent time, energy and money to create some of the best content the Internet has ever seen, but there is one major problem — no one is reading it. Or, at least, it doesn’t seem like they are. You have views, but...

source: Business 2 Community

Location data is everywhere. It's embedded in the photos we share, the GPS-enabled apps we use, and the online transactions we make. And, today, users are more willing than ever to share location data with brands in exchange for more personalized content and tailored promotions. That's...

source: MarketingProfs

If you pay attention to the hype, you’ve probably noticed that some people in the content marketing industry are saying that email lists are a thing of the past. With the increased popularity of social media marketing, email lists are slowly becoming obsolete, right?...

source: Small Business Trends

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