When writing a press release write the "objective" first. The objective is the specific reason of why you are writing the release. What do you want to achieve? What do you want to happen? Most of my press releases are about marketing...
When writing a press release write the "objective" first. The objective...
Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating...
There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately,...
We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimizing your social media posts every day.
In the time it will take you to read this article, there will be over 900,000 tweets on Twitter and 7.5 million posts on Facebook. With that much content generated, how does a business get noticed and stay relevant? The answer: visual elements. Human beings are wired to...
Knowing about your competition has always been important in the world of business. With the Internet, this marketing intelligence has never been easier to find out, but it does take discipline and planning. By doing this type of research, you can find where your competitors...
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