What's the best way to get more referral business? It's by writing a thank-you letter. Here's how it works: First, you get a referral. I know — I'm as surprised as you are, but sometimes it happens. Someone liked you, and somewhere down the line they passed on some...
No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do. So why fight it? Here are the four most effective words you can use to achieve your goals.
Micheal Fertik writes: Let's hope this doesn't become a trend: being ashamed to sell. Over the past few months, I've witnessed some entrepreneurs talk about the businesses they're building in almost an embarrassed tone. Like it was somehow uncouth or even gauche to bring...
Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big or small and regardless of industry, has some kind of Web presence, and everybody is competing...
Divvying up your marketing funds isn’t a fun or easy task, so you’ve likely pushed it off as long as possible. You’ve told numerous vendors, “We’ll look at that for our 2015 budget,” but budget season is quickly approaching — and...
Most brands have some kind of email marketing platform as part of their overall marketing strategy. But in recent years, consumers have grown weary of one-size-fits-all, spamlike promotional messages, and marketers who still take this...
In this new age of semantic and social search, content marketing has emerged as more than just a buzzword or a fad to one of the most important and critical element in digital marketing. It has grown to become one of the most powerful tools available for doing business and...
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