Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think. Let's examine...
You never get a second chance to make a first impression. The adage...
Many elements make a blog post more likely to be distributed widely. Most businesses understand the value of marketing on Twitter and sharing content on it, but most don't have any idea of how to put together blog posts with Twitter in mind from the beginning of content...
To successfully redesign a web site, it is essential to understand why you need to, and what you need the redesign to accomplish. When these two questions are answered, it is easier to redesign and implement a site that meets these needs—and exceeds your goals.
A few months ago I began developing a lunch and learn program for my co-workers. The topic was mega-trends in the design and construction industry. On a whim, I decided to share my thoughts with some of my colleagues. In the end, we...
View featured jobs and all open positions, ranging from entry level to executive, in the SMPS Career Center. (Note: Some features will require you to create a free Career Center account to proceed.) Here are some current opportunities: Communications Specialist Atlanta,...
When you join SMPS, you gain access to a powerful network of marketers and business developers working across the country, as well as a network of A/E/C professionals in your local chapter. In addition to networking, your chapter offers: Professional development: Look for...
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