Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think. Let's examine...
As reported in an infographic from myMail, it seems like email has come a long way. While 77 percent of people use email for personal reasons and 45 percent use it for business, people also use email to learn about products, receive discounts, and get news.
In the August 2014 Marketer article "Winners Announced in the 2014 Marketing Communications Awards," the 1st place Feature Writing winner should have been listed as: FINLEY Engineering Group, Inc., Tallahassee, FL, and On Target Marketing & Communications, LLC, Columbia,...
No matter how streamlined your marketing campaigns are, boosting conversions should be on top of your daily to-do list. Once an advertising campaign works, companies tend to neglect testing different variables to improve their conversion rates.
The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. What are the dynamics that propelled it? And how you can leverage these in your next marketing campaign?
View featured jobs and all open positions, ranging from entry level to executive, in the SMPS Career Center. (Note: Some features will require you to create a free Career Center account to proceed.) Here are some current opportunities: Federal Marketing Coordinator Baltimore,...
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