Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think. Let's examine...
Martha Stewart tackles event planning with stride and menu planning with ease, while continuously dishing out more and more content into our eager hands. With fans and followers in the millions on the top social networks, her reach illustrates the popularity of her content.
Of all the pieces of content you create to promote your brand, none are more labor-intensive, perhaps, than videos. With all that work, you want to make sure your video is seen. But that depends on how YouTube indexes it. So, how do you make sure you're correctly boosting...
In chasing work, architecture, engineering, and construction firms have always weighed and scrutinized up-front costs and resources—mindful of not over-extending themselves, underperforming and jeopardizing client relationships, future work, and company profits.
View featured jobs and all open positions, ranging from entry level to executive, in the SMPS Career Center. (Note: Some features will require you to create a free Career Center account to proceed.) Here are some current opportunities: Senior Marketing Coordinator –...
SMPS offers A/E/C marketers and business developers a credential that recognizes professional expertise:...
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