Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think. Let's examine...
Demand for businesses to provide their readers with the best content available is on the rise. Because of this, the content marketing tools universe is expanding. My hope is that this will help guide you through the many content marketing technologies and tools that fit...
These days, the Google search result for your name is equivalent to your resume. But building up your online reputation takes time — something a lot of entrepreneurs don't have. Here are four ways you can do it, even when you have no extra time to spare.
LinkedIn is easily the premier social networking site for businesses and business professionals. That being said, many people fail to take full advantage of their LinkedIn profile to generate rewarding leads and to market their brand.
View featured jobs and all open positions, ranging from entry level to executive, in the SMPS Career Center. (Note: Some features will require you to create a free Career Center account to proceed.) Here are some current opportunities: Marketing and Communications Coordinator...
The Marketer is getting a new look, which will debut with the October issue. To coincide with the updated format, the Editorial Committee is soliciting articles in the 500-word range that can be matched to the SMPS Domains of Practice. The domains include market research,...
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