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Join SNA today!

For as little as $125 annually, you can become a member of one of the oldest and most prestigious horticultural associations in North America. As a regional association, SNA works to advance the horticulture industry in the southeast by supporting and enhancing promotional, educational and research opportunities; gathering, analyzing and disseminating information and by providing an online marketplace to promote the exchange and sale of nursery stock and other allied products to our members – and the industry.


 

 ASSOCIATION NEWS


EPA Registers New Insecticide Alternative to Neonicotinoids, Safer for Bees
SNA
The EPA is registering a new insecticide, flupyradifurone, that is safer for bees. It is expected to be an alternative to more toxic products including certain pyrethroid, neonicotinoid, organophosphate and avermectin insecticides. As an insecticide, flupyradifurone is unusual in that laboratory-based studies indicate that the compound is practically non-toxic to adult honeybees. Studies show no adverse effect on overall bee colony performance or overwintering ability when compared to untreated colonies. EPA’s decision meets the rigorous Food Quality Protection Act standard of "reasonable certainty of no harm" to human health.
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USDA 2014 Census of Horticulture Responses Due by Feb. 5
SNA
Census forms were mailed in December to more than 40,000 establishments nationwide who are currently engaged in horticultural production activities. Responses are due by Feb. 5, 2015. The Census of Horticultural Specialties collects information to provide a comprehensive and detailed picture of the horticultural sector of the U.S. economy. It is the only source of detailed production and sales data for floriculture, nursery and specialty crops. Your responses will help the continued growth and sustainability of horticultural production in the United States. In addition, census results can help you make informed decisions about the future of your own horticultural operation. Respondents are guaranteed by law (Title 7, U.S. Code) that their individual information will be kept confidential. NASS uses the information only for statistical purposes and publishes data only in tabulated totals. Results from the Census of Horticultural Specialties will be published in December 2015. Be sure to participate in this important survey! For more information, call (800) 727-9540 or visit www.agcensus.usda.gov.
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SNA 2015 Plans Underway
SNA
Plans for SNA 2015 are underway and details on The SNA Regional Marketplace, The Southern Plant Conference, The SNA Research Conference, Special Educational Sessions, and more will be released soon. Be sure to mark your calendar for this one-of-a-kind regional event that will draw breeders, researchers, growers, landscapers and retailers from across the Southeast to Atlanta this July 21-23. SNA 2015 will bring the brightest minds in horticulture together... It's the perfect platform for networking, learning, launching new products and cultivating new business relationships.
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SNA Partners with Meritus Payment Solutions ...
SNA
SNA has recently partnered with Meritus Payment Solutions, the trusted global payments partner, to offer members exclusive pricing and reduced rates for payment processing services. With a client-first mentality, Meritus provides SNA members with global payment solutions that include mobile, credit and debit cards, Automated Clearing House (ACH) and more. SNA Members also benefit from proprietary products, such as Internet-based payment platform, Payment XP, Recurring Billing Manager and advanced reporting tools. You owe it to yourself - and your business to find out just what Meritus can save you in processing fees! Learn More.
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Stop By and See Us at Gulf States Horticultural Expo (GSHE), Mobile, AL
SNA
If you will be attending the Gulf States trade show in Mobile, AL, we hope you will stop by the SNA booth to say hello. We will have updated information on SNA 2015 as well as free copies of the Best Management Practices: Guide for Producing Nursery Crops (v 3.0). January is a busy month for us all as the winter trade show circuit began on January 4 with the Western Trade Show in Kansas City, MO and will end with the South Carolina Nursery & Landscape Association Convention & Trade Show, February 4 - 6, 2015, in Myrtle Beach, SC. Please be sure to put SNA 2015 on your calendar! The Southern Plant Conference will be held on July 21, with the SNA Regional Marketplace on July 22 & 23. We hope to see you there! For a complete list of industry events visit www.sna.org/page-1051889.
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Sidney B. Meadows Scholarship Application Available
SNA
The scholarship application process is now open for the 2015 scholarship awards. All eligible students are encouraged to apply. Scholarships are awarded, through a competitive process, administered by a selection committee based on academics, character, determination, probability of a career in horticulture and financial need. In 2014, twelve $1,500 scholarships were awarded, totaling $18,000. Deadline for submission is May 29, 2015. Selections will be made by July 1, and recipients will be notified soon thereafter. Awards will be made July 22 in Atlanta during SNA 2015. For complete details and to download an application package CLICK HERE.
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Connect With SNA Members
SNA
SNA provides you with a network of industry professionals to make your search for horticultural products and services easy. To locate a company or a person, Search the SNA Online Membership Directory. Or, to locate a product Search the SNA Member Products Directory. Can't find what you're looking for? Send us an email at mail@sna.org, or give us a call at 678.809.9992. We're here to help!
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Welcome New Members
SNA
Tracie McIllwain, Huntsville International Airport, Huntsville, AL
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SNA Career Network
SNA
The SNA Career Network is provided as a service to the industry. For current listings of open positions, follow the link provided. Got a job listing? We can list your position to help you find that perfect person! Simply email us at mail@sna.org.

Latest Listing: Casey Tree Farm, Berryville, VA, seeks an Assistant Nursery Manager. Full-time, starting as soon as possible, with benefits, paid holidays and an equipment allowance. Starting salary of $40-$45K commensurate with experience. To apply email the following: 1) Letter of Interest; 2) Resume; 3) Available Start Date; 4) Contact information for three references to Kyle Phillips, Office Manager at jobs@caseytrees.org. Enter "Assistant Nursery Manager" in the subject line of the email.

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SNA Industry Event Calendar
SNA
For a quick view of upcoming events hosted by SNA and other State and National Associations, see the SNA Industry Events Calendar.
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 REGIONAL NEWS


Gulf States Horticultural Expo — Jan. 28-30
Alabama-ALNLA
Scheduled for Tuesday, Jan. 28-30, 2015, Mobile, AL, with a full day of education on Wednesday, Jan. 28 and the trade show on Thursday, Jan. 29 and Friday, Jan. 30. For more information and to register CLICK HERE.
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AGITC Updates
Alabama-AGITC
The Alabama Green Industry Training Center (AGITC) has information on a full schedule of education, recertification and training across Alabama for 2015. Visit their website to learn more! CLICK HERE.
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Sandy Wilson Named Interim Chair of The University of Florida Institute of Food and Agricultural Sciences
Florida-UF/IFAS
The University of Florida's Institute of Food and Agricultural Sciences has recently named SNA member and researcher Sandy Wilson interim chair of the Environmental Horticulture Department. IFAS leader Jack Payne is confident he has found the right person for this important position.
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University of Georgia Horticulture Presents Two Workshops:
Prunin Workshop, UGA Griffin Campus, Griffin, GA, Feb. 27 or March 6

Georgia-UGA
This program will cover the A-Z of proper pruning techniques for all of your ornamentals and will briefly cover pruning fruit trees. Equipment selection and care will be addressed in detail. We will also cover when, where and how to prune certain plants and different techniques for creating a professional looking landscape. We will also spend some time addressing pest prevention through proper pruning procedures. Bob Westerfield and Bodie Pennisi, UGA Horticulturists, will be the program speakers. Pre-registration required.
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Getting Started in the Landscape Business School, UGA Griffin Campus, Griffin, GA, Friday, Feb. 13
Georgia-UGA
This program will cover the basics of how to get started in the landscape industry. We will discuss developing a budget, business plan, marketing and essential equipment. We will cover the proper method of job bidding by highlighting software that will enable you to more accurately estimate costs, therefore, building more profit into each job. Current licensing laws, rules and regulations for the landscape industry will also be discussed. Sponsored by the University of Georgia Horticulture Department and the Center for Urban Agriculture. Pre-registration is required.
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Build a Better Landscape Business
Missouri-MNLA
The MLNA is pleased to announce a special 2 Day Workshop geared to the Landscape Contractor. "Build A Better Landscape Business Workshop" will be on Feb. 12-13 at the Fabick-CATcompany headquarters' Customer Engagement Center, Fenton, MO. Learn how to eliminate the guesswork in operating a profitable landscape business. Presented by LMN (Landscape Management Network), Sponsored by PLANET & Catepillar.
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NCNLA Honors 5 Companies with Excellence in Landscape Awards
North Carolina-NCNLA
The North Carolina Nursery & Landscape Association (NCNLA) has announced the winners of its 2014 Excellence in Landscape Awards. Five green industry businesses were honored in January at NCNLA's annual Green & Growin' Trade Show. The award categories are the following: Landscape Management, Landscape Installation, Design/Build, Sustainable Landscape, Ecological Plantings, and Container Plantings. For more details and a list of winners CLICK HERE.
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South Carolina Horticulture Industry Market Place & Seminars Scheduled for Feb. 4-6
South Carolina-SCNLA
The South Carolina Horticulture Industry Market Place & Seminars is scheduled for Feb. 4-6 at the Myrtle Beach Convention Center, Myrtle Beach, SC. Twenty-plus seminars, full day landscape design and graphics class, SC, NC, GA pesticide applicators' re-certification credits and more. For complete details CLICK HERE.
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 INDUSTRY NEWS


Success Shortcut: Sell What the Other Guys Don't
By Fred Berns
All too many green industry professionals play the same game of selling. They focus exclusively on selling more perennials and plugs, or more mowing and maintenance, figuring that strategy alone will help them substantially grow their profits. The problem is that virtually all of their competitors — including the biggest of the big-box chain stores and franchise companies — have the same idea in mind. Simply pedaling more stuff and more services may be one way to attract more revenue. But at a time when competition is so fierce, it's not the best way,
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Retailer To Grower: The Right Plants Are Hard To Find
Greenhouse Grower
Modern garden centers can give growers the wrong impression about what is most important to them. Walking through a garden center, you can pass home furnishings, clothing, wine or produce before you see your petunias. Despite appearances, however, plants are still the star player for garden retail. Retailers stock those secondary products in order to meet the needs of their customers. These products extend the number of months their business will interest consumers.
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Adding Value to Ornamental Plants
American Nurseryman
Increasing environmental awareness among consumers has led to strategies that brand environmental characteristics of products. This trend is observed with product labels such as “partial zero-emission vehicles” (PZEV), “Leadership in Energy & Environmental Design Buildings” (LEED) and “dolphin safe” tuna. Branding through labels is also used in the ornamental plant industry, such as Proven Winners® and Knock Out® roses. These examples demonstrate the use of labels to call attention to features that differentiate products. The use of branded labels can influence sale prices and/or market shares.
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USDA Begins Work on Organic Agriculture Survey
Greenhouse Management
The U.S. Department of Agriculture (USDA) just kicked off the Organic Survey to gather detailed data on U.S. organic agriculture production. The survey is a complete inventory of all known organic producers that are certified, exempt from certification, and transitioning to certified organic production.
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Beyond the Yard
Lawn & Landscape
With the equipment and labor in place to manage landscape installation and maintenance jobs, some owners are taking a good, hard look at the resources they have and considering how their firms could multi-task. Can crews take their building skills indoors and renovate homes? Can a robust customer list provide a ready market for a service like driveway sealing? And perhaps most importantly, how can a green industry business stay busy year-round?
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How To Make Best Use Of Your Loyalty Programs
Today's Garden Center
A recent report from the National Retail Federation (NRF) highlights how retailers are adapting their loyalty programs to reach and retain their best customers. This issue was the topic of a session at the NRF's conference in New York City in January.
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Clash of the Clients
Nursery Management
You're a master at the work you do. Unfortunately, you've got one client (or maybe more than one) who's so hard to deal with that you can't get to a place where you can prove your value. Sound familiar? It should. From time to time, we've all struggled with a client who seems indifferent, constantly questions our judgment, or calls our cell phone demanding attention on a Saturday night.
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