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For as little as $125 annually, you can become a member of one of the oldest and most prestigious horticultural associations in North America. As a regional association, SNA works to advance the horticulture industry in the southeast by supporting and enhancing promotional, educational and research opportunities; gathering, analyzing and disseminating information and by providing an online marketplace to promote the exchange and sale of nursery stock and other allied products to our members – and the industry.


 

 ASSOCIATION NEWS


Warren Lockeby, Nursery Supplies, Awarded SNA Pinnacle Award
SNA
This year's recipient of the SNA Pinnacle Award is Warren Lockeby, Regional Sales Manager, Nursery Supplies. Warren was born in Lubbock, Texas and graduated from Apopka Memorial High School in 1971 and Georgia State University in 1975 with a BBA, Business Administration. He was employed at E.I. DuPoint from 1976 through 1980. Warren’s green industry days began with The Lerio Corporation in 1981 until it merged with Nursery Supplies in 2000. He has been with Nursery Supplies for a total of 33 years. Warren has been active in the green industry by serving on the Board of Directors of the Florida Foliage Association through the merger with FNGLA, the Board of Directors of FNGLA as Chairman of the Allied Division, the Florida Nursery & Allied Trade Show (FNATS) Tradeshow committee, the SNA/HRI Golf Classic committee (1996-2006 and served as chairman 2004-2006). He has also served on the SNA Disaster Program Committee (2005-2006 co-chair) and was awarded the FNGLA Allied Person of the Year (1996).
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2014 SNA Research Conference Proceedings Now Available
SNA
The Proceedings of the 59th Annual SNA Research Conference is now available on the SNA website. Proceedings from 1991 to 2014 (2,986 titles comprised of 11,880 pages) are available in Portable Document Format (PDF) for downloading and viewing or printing. See list and links for each year's proceedings. For a complete list of proceedings (1991 - 2014) go to www.sna.org/page-1052564. For the 2014 SNA Research Conference Proceedings go to www.sna.org/page-1736088. READ MORE about the SNA Research Conference. Take a look ... there's a lot of useful information! For instance check out the article below.
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Customer Satisfaction Marketing Metrics: Garden Centers/Stores and Big Box/Mass Merchants
SNA Research Conference Proceedings, Economics and Marketing, Forrest E. Stegelin
"If you can't measure it, you can’t manage it." In recent years, data-based marketing has swept through the business world. In its wake, measurable performance and accountability have become keys to marketing success. Few managers appreciate the range of metrics by which they can evaluate marketing strategies and dynamics, especially as they relate to the customer. A satisfied customer adds value and profits to the business, as a satisfied customer is retained and becomes loyal, and in the process, shifts buying habits toward the pricier, higher margin (more profitable) products and services, thereby increasing their customer lifetime value and profits within the firm. In this recent research, the independent garden centers/stores scored statistically higher than their big box or mass merchandiser competitors. Management should capitalize on what it does best and what is important to their customers to close the gap in marketing performance.
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Connect With SNA Members
SNA
SNA provides you with a network of industry professionals to make your search for horticultural products and services easy. To locate a company or a person, Search the SNA Online Membership Directory. Or, to locate a product Search the SNA Member Products Directory. Can't find what you're looking for? Send us an email at mail@sna.org, or give us a call at 678.809.9992. We're here to help!
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SNA Career Network
SNA
The SNA Career Network is provided as a service to the industry. For current listings of open positions, follow the link provided. Got a job listing? We can list your position to help you find that perfect person! Simply email us at mail@sna.org.

Latest Listings ...
Gardener, City of Raleigh, District 4 Park Maintenance Division
Regional Outside Sales Representative for the Landscaping/Horticultural Advertising Industry (Georgia)

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 REGIONAL NEWS


The Alabama Nursery & Landscape Association Requests Nursery, Greenhouse and Landscaper Participation in an Important Survey
Alabama - ANLA
The ALNLA would like your participation in a survey that we are conducting to get an average of percent net sales greenhouse growers, nurseries, and landscape firms are spending in different categories. We value your input, and would appreciate your participation in our survey. The survey has no identification numbers to assure full confidentiality. Your results will not be connected back to you or your business. We know that it may take some time to complete this survey, and we would like to thank you in advance for your willingness to participate. Once we average the responses, the information we collect will be available to you. There are two surveys: Nursery & Greenhouse Survey, and Landscape Firm Survey. The password for the survey is alnla2014. If you have questions, contact Hanna Pettus at hjp0001@auburn.edu or James Harwell at info@alnla.org, or call the ALNLA office at 334-821-5148.
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Funeral Arrangements for Elma Moore, Mother of Bob Moore of Moore & Davis Nursery
Alabama
Elma Lewis Moore, age 96, passed away on Oct. 18, 2014 in Montgomery, AL. She was preceded in death by her beloved husband, Robert Emmett Moore and her son, John Raymond Moore. Elma is survived by her sister Elsie Lewis Clements of Monroe, NC, her four children and their spouses; Robert (Bob) Emmett Moore Jr. and Patsy of Shorter, AL, Donald Lewis Moore and Kathy of Macon, GA, Diane Moore Chadwick and Skeet of Timonium, MD, David Neal Moore and Connie of Marietta, GA; seven grandchildren and ten great-grandchildren. The service to celebrate Elma's life will be held Wednesday, Oct. 22 at Leak Memory Chapel, 945 Lincoln Rd, Montgomery, AL. Visitation will be from 1 p.m. to 2 p.m. with funeral service to follow at 2 p.m. A graveside service will follow at the Marion Junction Cemetery in Marion Junction, AL.
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The Landscape Show Seized the Momentum
Florida - FNGLA
The momentum was strong at The Landscape Show, held Sept. 25-27 at the Orange County Convention Center as 6,982 nursery and landscape professionals gathered to do business together, learn from one another and enhance the professionalism of Florida's nursery and landscape industry. More than 400 exhibitors set up eye-appealing and inspiring displays in nearly 800 booth spaces. Dozens of show specials and drawings were offered by exhibitors, as well as industry CEU's available for attending the show and qualified classes.
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Georgia Green Industry Association Annual Round Up, Saturday, Oct. 25
Georgia - GGIA
The Round Up will take place on Saturday, Oct. 25 in Athens, GA, at the beautiful Flinchum's Phoenix, just outside of town at the intersection of Milledge Ave and Whitehall Rd. The Round up will start at 6 p.m. and end at 9 p.m. The annual fund raising event was created for two purposes. First and foremost, it is a fundraising event which benefits the Partnership in Sustainability Program (PISP). Second, it allows us to thank the companies and individuals who support GGIA through their generous donations. As an added bonus, The Round-Up offers us the chance to visit in a relaxed atmosphere, have fun and network with those who support the work of GGIA. Contact GGIA at 706.632.0100 for more details.
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Robert Earl 'Bob' Montgomery, Jr. (1931-2014)
Oklahoma - ONLA
ONLA has lost a great leader and nurseryman. Our thoughts and prayers are with his family and friends. Robert Earl "Bob" Montgomery Jr., 83, longtime Duncan, Oklahoma resident and businessman passed away Monday, Oct. 20, 2014 in Duncan. Bob was born Aug. 4, 1931 in Oklahoma City, Oklahoma to Robert E. and Alice (Hartman) Montgomery Sr. He married Jeane Miller on Aug. 23, 1952 at Sulphur, Oklahoma. She preceded him in death on Sept. 17, 2011. He earned a bachelors degree from Oklahoma A & M where he was a member of ROTC. Following his graduation he served 2 years in the United States Army. Shortly after, Bob opened Montgomery Landscape Nursery in 1955. He was the past president of the Oklahoma Nursery Association and was named State Nursery Man of the Year in 1978. Funeral services will be 10 a.m. Thursday, Oct. 23, 2014 at West Side Christian Church with the Rev. Terry Schlein officiating. Burial will follow in the Duncan Cemetery. Services are under the direction of the Don Grantham Funeral Home.
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 INDUSTRY NEWS


Just Say No to EPA 'Waters of US' Rule
AmericanHort
EPA and the U.S. Army Corps of Engineers recently extended the comment deadline on the Waters of the United States proposed rule until Nov. 14. Meanwhile, the push-back against the rule is growing. On Oct. 1, the Small Business Administration's Office of Advocacy asked EPA and the Corps to withdraw the proposed rule. According to the Office of Advocacy's comments, the rule will have a direct and potentially costly impact on small businesses. AmericanHort will submit comments prior to the Nov. 14 deadline expressing our concerns about the impact of the proposed rule on our members. We are also asking members and partner associations to encourage their Governors and Attorneys General to publicly oppose the rule.
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Don't Miss the IPPS-SRNA 2014 Conference Oct. 26-29, 2014
IPPS-SRNA
The International Plant Propagators Society Southern Region of North America will hold their annual meeting at the Crowne Plaza, Hickory, NC, on Oct. 26-29,2014. A few of the tour stops are Cam Too Camellia Nursery, where they have a diverse collection of species and cultivar camellias and an IPM system to keep the plants clean and disease free, Buds and Blooms Nursery, which offers high quality Ericaceous plants deep in the heart of the Piedmont, Mountain Horticultural Crops Research and Extension Center, where you can hear the latest research updates for Boxwood Blight ... and much more. Sunday night's Welcome Reception will be held at the Hickory Museum of Art.
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Plants, Gardens of the Future Will Be Radically Different
Greenhouse Grower
In a packed room at Cultivate’14, Garry Grueber of Cultivaris and Global Breadfruit commenced to blow the minds of everyone in his audience when he discussed what the future of horticulture may look like in 30 years. Those attending may have thought they were going to get a glimpse of new varieties or new genera that would be popular among consumers of the future. What they got instead was an awakening to the problems our industry — and all of agriculture — faces in the coming years. While plants still play an important role, their function may be completely different than that of the ornamental crops we grow today.
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5 Fall Activities and Events That Can Both Scare and Inspire Your Customers
Today's Garden Center
Instead of scarecrows, why not try pumpkin people? This year, pumpkin people can be found all over The Garden Barn Nursery in Vernon, Connecticut. What are pumpkin people? According to the Garden Barn newsletter, "Pumpkin people are similar to scarecrows, but they have pumpkin heads. They are dressed quite elegantly for the fall season as they observe all the activity in our nursery. This year's pumpkin people are inspired by the British royal family."
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Free Publicity: How to Get Quoted and Promoted in the Media
By Fred Berns
The best advertising that green industry professionals can't buy is free publicity. And the opportunities to get that publicity are abundant. As lawn and landscape, or garden center or nursery professionals, you have what the media needs: insights about timely and topical subjects that readers, viewers and listeners care about a great deal. Subjects like drought-resistant plants, insect control, irrigation, sustainable landscapes, composting and a whole lot more.
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Premium Crops Grow Profits
Greenhouse Management
Premium crops command premium prices and profits. So why avoid them? As the marketplace changes and margins become tighter, this is a good time for growers to move away from commodity products and toward more value-added items that command a better price. Forward- thinking growers are also investing more in proprietary products, such as their own brands, to help differentiate and drive sales. Yet, many still cling to an outdated production list because it's what is comfortable and easy to ship, even as profits decline.
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Shake Your 8 Ball
Lawn & Landscape
While it would certainly be handy to have a crystal ball from time to time, many lawn care owners and operators have gotten used to dealing with the uncertainties that come with this industry. After all, the unpredictability of climate and weather patterns is something landscapers face every day — and that can make or break a season. But our research revealed that other concerns top the list, including: fuel prices, stress, consumer confidence, low-ball competitors, lower margins, water and private equity investment.
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No Substitutions for Specifics
American Nurseryman
Difficulties with substitutions can be avoided by stating "no substitutions accepted" on the plant material list, but this practice creates a lot of new headaches. The "no substitutions" policy can add to the cost of a project. Installation bids for these "no substitution" projects may be higher to cover the cost of obtaining plants with limited availability.
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Listen Closely
Nursery Management
When Oklahoma-based Cedar Valley Nurseries opened its doors to customers, it wasn't for a traditional sales presentation or to catch up over coffee. The liner grower asked some tough questions and wanted honest feedback from growers. In turn, Cedar Valley received some beneficial growing tips and recognized a whole new market need. The nursery diversified its liner program to offer a one-year 3-gallon program and a two-year 5-gallon program. Cedar Valley also brought back its 1-gallon program.
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