The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...
The importance of digital channels for business is no longer in dispute as more and more companies are finding their audiences online. For the past seven years, Adobe has conducted an annual survey to explore trends and priorities in digital marketing and understand where...
Hello, AdSense publishers and partners! There have been quite a few questions about Accelerated Mobile Pages. This article will provide more context and links to resources relating to the AMP project to hopefully give you a better overview of the project.
Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted...
As of March 2017, images make up over 65 percent of web content. This is not surprising: images add beauty, communicate messages, tell stories and create connections with your website visitors. The flip side is that, if not used correctly, images are often the main cause...
Social media marketing is full of impressive stats. Brands that use it well have experienced record returns on investment. Marketers are always "planning to spend more on social media" the following year. And it ends up paying off for the majority of them. However, other...
Marketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer "ad blindness," brands must find ways to reach niche audiences with the right messaging at the right time. Audience...
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